//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Beziehungsmarketing"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Mikroform"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenkooperation"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Marketing cooperation
182
Marketingkooperation
182
Brand management
41
Markenführung
41
Deutschland
36
Germany
36
Theorie
29
Theory
29
Consumer behaviour
20
Konsumentenverhalten
20
Erfolgsfaktor
14
Football
14
Fußball
14
Marketing management
14
Marketingmanagement
14
Success factor
14
Inter-firm cooperation
13
Unternehmenskooperation
13
Brand
12
Markenartikel
12
Region
11
Agrargenossenschaft
10
Agricultural cooperative
10
Brand image
10
Markenimage
10
Consumer goods industry
9
Fernsehprogramm
9
Konsumgüterindustrie
9
Lieferantenmanagement
9
Professional sports
9
Profisport
9
Relationship marketing
9
Strategic alliance
9
Strategische Allianz
9
Supplier relationship management
9
Television programme
9
USA
9
United States
9
co-branding
9
more ...
less ...
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
Aufsatz im Buch
Mikroform
Aufsatz in Zeitschrift
6
Hochschulschrift
4
Thesis
4
Book section
3
Case study
1
Fallstudie
1
more ...
less ...
Language
All
German
5
English
4
Author
All
Ahlert, Dieter
1
Alexandris, Kostas
1
Baumgarth, Carsten
1
Beck, Petra
1
Borchert, Stefan
1
Cassia, Fabio
1
Cornwell, T. Bettina
1
Cuthbertson, Richard
1
Dommer, Sara Loughran
1
Magno, Francesca
1
Messenger, Steve
1
Meyer, Matthias
1
Reddy, Srinivas K.
1
Rückert, Jürg
1
Swaminathan, Vanitha
1
Tsiotsou, Rodoula H.
1
Töpfer, Armin
1
Ugolini, Marta
1
more ...
less ...
Published in...
All
Handelsforschung
2
International journal of advertising : the quarterly review of marketing communications
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Kompetenzen für Supply Chain Manager : mit 8 Tabellen
1
Kundenbeziehungen im Dienstleistungsbereich
1
Management decision : MD
1
Marketing letters : a journal of research in marketing
1
Vertikales Marketing und Markenführung im Zeichen von Category-Management
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Mutual value creation in component co-branding relationships
Cassia, Fabio
;
Magno, Francesca
;
Ugolini, Marta
- In:
Management decision : MD
53
(
2015
)
8
,
pp. 1883-1898
Persistent link: https://www.econbiz.de/10011406980
Saved in:
2
Using evaluative conditioning to explain corporate co-branding in the context of sport sponsorship
Tsiotsou, Rodoula H.
;
Alexandris, Kostas
;
Cornwell, T. …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 295-327
Persistent link: https://www.econbiz.de/10010362890
Saved in:
3
Spillover effects of ingredient branded strategies on brand choice : a field study
Swaminathan, Vanitha
;
Reddy, Srinivas K.
;
Dommer, Sara …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 237-251
Persistent link: https://www.econbiz.de/10009530047
Saved in:
4
Collaborative CRM: a missed or a mythical opportunity
Cuthbertson, Richard
;
Messenger, Steve
- In:
Journal of direct, data and digital marketing practice …
9
(
2007/08
)
4
,
pp. 354-362
Persistent link: https://www.econbiz.de/10003720359
Saved in:
5
Vom Konfliktmodell zur Partnerschaft
Rückert, Jürg
- In:
Kompetenzen für Supply Chain Manager : mit 8 Tabellen
,
(pp. 127-135)
.
2007
Persistent link: https://www.econbiz.de/10003406169
Saved in:
6
Netzwertartige Wertschöpfungspartnerschaften : Distributionsnetzwerke zur Behebung von Koordinationsdefiziten in Efficient Consumer Response-Partnerschaften der Lebensmittelbranche...
Ahlert, Dieter
;
Borchert, Stefan
- In:
Vertikales Marketing und Markenführung im Zeichen von …
,
(pp. 131-166)
.
2001
Persistent link: https://www.econbiz.de/10001631033
Saved in:
7
Efficient Consumer Response - eine kritische Betrachtung
Meyer, Matthias
- In:
Handelsforschung
14
(
2000
),
pp. 297-314
Persistent link: https://www.econbiz.de/10001473024
Saved in:
8
Serviceleistungen als Anreizinstrument zur Bearbeitung von Vertikalketten
Baumgarth, Carsten
- In:
Kundenbeziehungen im Dienstleistungsbereich
,
(pp. 373-398)
.
2000
Persistent link: https://www.econbiz.de/10001497660
Saved in:
9
Die Umsetzung einer Customer-Focus-Strategie in vertraglichen Vertriebssystemen
Töpfer, Armin
- In:
Handelsforschung
12
(
1997
),
pp. 179-206
Persistent link: https://www.econbiz.de/10001229931
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->