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~subject:"Beziehungsmarketing"
~type_genre:"Fallstudie"
~type_genre:"Systematic review"
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Search: subject:"Consumer behavior"
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Beziehungsmarketing
Consumer behaviour
314
Konsumentenverhalten
314
Theorie
46
Theory
46
Deutschland
37
Germany
37
USA
35
United States
35
Verbraucherverhalten
26
Marketing management
22
Marketingmanagement
22
Brand management
21
Markenführung
21
Relationship marketing
21
Marketing
20
Brand image
17
Markenimage
17
Welt
14
World
14
Einzelhandel
12
Electronic Commerce
12
Großbritannien
12
United Kingdom
12
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11
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10
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10
Geschäftsmodell
10
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10
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10
Online retailing
10
Online-Handel
10
Vertrauen
10
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9
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9
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9
International marketing
9
Internationales Marketing
9
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9
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12
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9
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Fallstudie
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Article in journal
6,853
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6,853
Aufsatz im Buch
407
Book section
407
Hochschulschrift
242
Graue Literatur
187
Non-commercial literature
187
Thesis
187
Arbeitspapier
126
Working Paper
126
Conference paper
74
Konferenzbeitrag
74
Collection of articles of several authors
73
Sammelwerk
73
Aufsatzsammlung
54
Case study
19
Bibliografie enthalten
17
Bibliography included
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15
Konferenzschrift
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13
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13
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12
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9
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9
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7
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7
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7
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6
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4
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2
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English
18
German
5
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Öberg, Christina
2
Arnone, Laurent
1
Backhaus, Klaus
1
Bauer, Hans H.
1
Baumgartner, Ekkehart
1
Bertini, Marco
1
Carù, Antonella
1
Daus, Philip W.
1
Ekanayake, E. M.
1
Faßnacht, Martin
1
Geerts, Angy
1
Hiraoka, Clemens
1
Hornung, Sabine
1
Jham, Vimi
1
Kleemann, Frank
1
Mukherjee, Amit
1
Perrett, Mark
1
Persson, Andreas
1
Puri, Sandeep
1
Riekhof, Hans-Christian
1
Rossi, Carla
1
Sanayei, Ali
1
Scoubeau, Chantal
1
Shafeai, Reza
1
Smith, Alan D.
1
Sulzmaier, Sonja
1
Tavassoli, Nader T.
1
Tollin, Karin
1
Tsai, Chieh-Yuan
1
Voß, G. Günter
1
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Advances in marketing, customer relationship management, and e-services book series (AMCRMES)
1
Applied Marketing Science /Angewandte Marketingforschung
1
Cases on ...
1
Contributions to management science
1
E-business and telecommunications : 4th international conference ; revised selected papers
1
Emerging business theories for educators and practitioners
1
European journal of marketing : EJM
1
Gabler Research / Applied Marketing Science /Angewandte Marketingforschung
1
Harvard business review : HBR
1
International journal of innovation management
1
International journal of services and operations management
1
Journal of customer behaviour
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of international marketing and marketing research
1
Measuring business excellence : the journal of organizational performance management
1
Mergers and acquisitions : the critical role of stakeholders
1
New forms of collaborative innovation and production on the internet : an interdisciplinary perspective
1
Redline / Wirtschaft
1
Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
1
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ECONIS (ZBW)
21
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1
When you have to choose between core and new customers : an extreme sports company considers a VIP tier
Bertini, Marco
;
Tavassoli, Nader T.
- In:
Harvard business review : HBR
95
(
2017
)
5
,
pp. 143-147
Persistent link: https://www.econbiz.de/10011730477
Saved in:
2
Cases on consumer-centric marketing management
Jham, Vimi
(
contributor
);
Puri, Sandeep
(
contributor
)
-
2014
, and
consumer
behavior
for marketing strategies"--Provided by publisher …
Persistent link: https://www.econbiz.de/10009782412
Saved in:
3
Profitable customer management : reducing costs by influencing customer behaviour
Persson, Andreas
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 857-876
Persistent link: https://www.econbiz.de/10009763967
Saved in:
4
Why do customers dissolve their business relationships with the acquired party following an acquisition?
Öberg, Christina
- In:
Mergers and acquisitions : the critical role of stakeholders
,
(pp. 185-202)
.
2013
Persistent link: https://www.econbiz.de/10009683902
Saved in:
5
Online consumer communities, collaborative learning and innovation
Rossi, Carla
- In:
Measuring business excellence : the journal of …
15
(
2011
)
3
,
pp. 46-62
Persistent link: https://www.econbiz.de/10009314585
Saved in:
6
Managing a new consumer culture : "working consumers" in Web 2.0 as a source of corporate feedback
Hornung, Sabine
;
Kleemann, Frank
;
Voß, G. Günter
- In:
New forms of collaborative innovation and production on …
,
(pp. 131-152)
.
2011
Persistent link: https://www.econbiz.de/10009349218
Saved in:
7
Service quality programme developments and lean management aspects : a multi-case study
Smith, Alan D.
- In:
International journal of services and operations management
7
(
2010
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10008647387
Saved in:
8
Customer roles in innovation
Öberg, Christina
- In:
International journal of innovation management
14
(
2010
)
6
,
pp. 989-1011
Persistent link: https://www.econbiz.de/10008826998
Saved in:
9
Implementing company-managed virtual communities as a relationship marketing tool : a decision systems analysis
Arnone, Laurent
;
Geerts, Angy
;
Scoubeau, Chantal
- In:
Journal of customer behaviour
8
(
2009
)
1
,
pp. 5-27
Persistent link: https://www.econbiz.de/10003819549
Saved in:
10
The use of integrated method of the Fishbein's attitude model and customer-oriented requirements to improve e-customer behavior and attitue (case study : automobile vending system...
Sanayei, Ali
;
Shafeai, Reza
- In:
Journal of international marketing and marketing research
34
(
2009
)
3
,
pp. 115-128
Persistent link: https://www.econbiz.de/10003887282
Saved in:
1
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