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Beziehungsmarketing
Social Web
13
Social web
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Consumer behaviour
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Internet marketing
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8
Online-Marketing
8
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5
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Online-Handel
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KMU
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social media
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online marketing
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Constantinides, Efthymios
4
Vries, Sjoerd de
2
Brünink, Leonine A.
1
Efthymios, Constantinides,
1
Englis, Basil G.
1
Groen, Aard J.
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Lorenzo-Romero, Carlota
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Nohutlu, Zeynep Didem
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European journal of innovation management
1
Global perspectives on small and medium enterprises and strategic information systems : international approaches
1
International journal of electronic customer relationship management : IJECRM
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of internet marketing and advertising : IJIMA
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ECONIS (ZBW)
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1
Customer cocreation experience in online communities : antecedents and outcomes
Nohutlu, Zeynep Didem
;
Englis, Basil G.
;
Groen, Aard J.
; …
- In:
European journal of innovation management
25
(
2022
)
2
,
pp. 630-659
Persistent link: https://www.econbiz.de/10013041278
Saved in:
2
Customer motives and benefits for participating in online co-creation activities
Efthymios, Constantinides,
;
Brünink, Leonine A.
; …
- In:
International journal of internet marketing and …
9
(
2015
)
1
,
pp. 21-48
Persistent link: https://www.econbiz.de/10011387766
Saved in:
3
B2C social media value gap-model : a study of the Dutch online retailing
Constantinides, Efthymios
;
Schepers, Lonieke
;
Vries, …
- In:
International journal of electronic marketing and …
6
(
2015
)
3
,
pp. 179-193
Persistent link: https://www.econbiz.de/10011523760
Saved in:
4
Understanding electronic social customer relationship management : foundations and current major themes
Constantinides, Efthymios
;
Yousif, Arsham
;
Vries, Sjoerd de
- In:
International journal of electronic customer …
8
(
2014
)
4
,
pp. 180-199
Persistent link: https://www.econbiz.de/10011471313
Saved in:
5
Connecting small and medium enterprises to the new consumer : the Web 2.0 as marketing tool
Constantinides, Efthymios
- In:
Global perspectives on small and medium enterprises and …
,
(pp. 1-21)
.
2010
Persistent link: https://www.econbiz.de/10003972114
Saved in:
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