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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
China
47
Consumer behaviour
28
Konsumentenverhalten
28
Theorie
21
Theory
21
Lieferantenmanagement
20
Lieferkette
20
Supplier relationship management
20
Supply chain
20
Firm performance
11
Scheduling problem
11
Scheduling-Verfahren
11
Social network
11
Soziales Netzwerk
11
Unternehmenserfolg
11
Confidence
9
Corporate social responsibility
9
Vertrauen
9
Brand management
8
Corporate Social Responsibility
8
Dienstleistungsqualität
8
Heuristics
8
Heuristik
8
Markenführung
8
Service quality
8
Business network
7
Customer satisfaction
7
Distribution channel
7
E-commerce
7
Electronic Commerce
7
Innovation
7
Kundenzufriedenheit
7
Relationship marketing
7
Strategic management
7
Unternehmensnetzwerk
7
Vertriebsweg
7
Air pollution
6
Bank
6
Brand image
6
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Article
7
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7
Aufsatz in Zeitschrift
7
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English
7
Author
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Yang, Zhilin
6
Cai, Shaohan
1
Chan, S Fiona
1
Huang, Fang
1
Jia, Fang
1
Jia, Flora Fang
1
Jiang, Ling
1
Jun, Minjoon
1
Li, Yang
1
Lin, Yang
1
Praxmarer-Carus, Sandra
1
Rui, Mingjie
1
Schumann, Jan Hendrik
1
Shi, Jingjing
1
Stringfellow, Anne
1
Wang, Yonggui
1
Wangenheim, Florian von
1
Zhang, Chuang
1
Zhang, Yang
1
Zhuang, Guijun
1
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Published in...
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Asia Pacific journal of marketing and logistics
2
Journal of business-to-business marketing
1
Journal of electronic commerce research : JECR
1
Journal of service research : JSR
1
Nankai business review international
1
Service business
1
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ECONIS (ZBW)
7
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1
Mass customization : the role of consumer preference measurement, manufacturing flexibility and customer participation
Shi, Jingjing
;
Huang, Fang
;
Jia, Fang
;
Yang, Zhilin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1366-1382
Persistent link: https://www.econbiz.de/10014286052
Saved in:
2
Brand loyalty versus store loyalty : consumers' role in determining dependence structure of supplier-retailer dyads
Zhang, Chuang
;
Zhuang, Guijun
;
Yang, Zhilin
;
Zhang, Yang
- In:
Journal of business-to-business marketing
24
(
2017
)
2
,
pp. 139-160
Persistent link: https://www.econbiz.de/10011735914
Saved in:
3
Customer-perceived value and loyalty : how do key service quality dimensions matter in the context of B2C e-commerce?
Jiang, Ling
;
Jun, Minjoon
;
Yang, Zhilin
- In:
Service business
10
(
2016
)
2
,
pp. 301-317
Persistent link: https://www.econbiz.de/10011722302
Saved in:
4
A research on the psychological contract structure between service enterprises and customers : an empirical research on China's banking industry
Li, Yang
;
Lin, Yang
- In:
Nankai business review international
1
(
2010
)
3
,
pp. 317-337
Persistent link: https://www.econbiz.de/10008649374
Saved in:
5
The performance implications of perceptual differences of dependence in marketing channels : the mediating role of trust
Yang, Zhilin
;
Jia, Flora Fang
;
Cai, Shaohan
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 344-364
Persistent link: https://www.econbiz.de/10010384998
Saved in:
6
Customer's perceived benefits of interacting in a virtual brand community in China
Wang, Yonggui
;
Chan, S Fiona
;
Yang, Zhilin
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
1
,
pp. 49-66
Persistent link: https://www.econbiz.de/10009766323
Saved in:
7
Drivers of trust in relational service exchange : understanding the importance of cross-cultural differences
Schumann, Jan Hendrik
;
Wangenheim, Florian von
; …
- In:
Journal of service research : JSR
13
(
2010
)
4
,
pp. 453-468
Persistent link: https://www.econbiz.de/10008736062
Saved in:
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