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Beziehungsmarketing
Relationship marketing
6
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Kundenwert
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Germany
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customer management
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Schmitt, Philipp
6
Skiera, Bernd
3
Morwitz, Vicki G.
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Van Den Bulte, Christophe
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Bauer, Johannes
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Bayer, Emanuel
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Wert- und dialogorientiertes Kundenmanagement
2
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
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ECONIS (ZBW)
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How customer referral programs turn social capital into economic capital
Van Den Bulte, Christophe
;
Bayer, Emanuel
;
Skiera, Bernd
; …
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 132-146
Persistent link: https://www.econbiz.de/10011819676
Saved in:
2
Managerial decision making in customer management : adaptive, fast and frugal?
Bauer, Johannes
;
Schmitt, Philipp
;
Morwitz, Vicki G.
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
4
,
pp. 436-455
Persistent link: https://www.econbiz.de/10009776510
Saved in:
3
Managerial decision making in customer management : adaptive, fast and frugal?
Schmitt, Philipp
;
Morwitz, Vicki G.
;
Winer, Russ
- In:
Wert- und dialogorientiertes Kundenmanagement
,
(pp. 115-141)
.
2011
Persistent link: https://www.econbiz.de/10009239976
Saved in:
4
Referral programs and customer value
Schmitt, Philipp
;
Skiera, Bernd
;
Van Den Bulte, Christophe
- In:
Wert- und dialogorientiertes Kundenmanagement
,
(pp. 77-113)
.
2011
Persistent link: https://www.econbiz.de/10009239977
Saved in:
5
Wert- und dialogorientiertes Kundenmanagement
Schmitt, Philipp
-
2011
Persistent link: https://www.econbiz.de/10009244458
Saved in:
6
Überprüfung des Zusammenhangs zwischen Weiterempfehlungsbereitschaft und Kundenwert
Schmitt, Philipp
;
Meyer, Steffen
;
Skiera, Bernd
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
62
(
2010
)
1
,
pp. 30-59
Persistent link: https://www.econbiz.de/10003933965
Saved in:
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