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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Moderator
45
moderator
35
Consumer behaviour
19
Konsumentenverhalten
19
Meta-analysis
18
Firm performance
13
Meta-Analyse
13
Unternehmenserfolg
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Kundenzufriedenheit
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11
Moderator analysis
11
Service quality
9
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India
8
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Moderator effects
8
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8
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meta-analysis
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mediator
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Arun, Korhan
1
Chin, Chee Hua
1
El-Manstrly, Dahlia
1
Hollebeek, Linda D.
1
Jacob, Jayanth
1
Kim, Yeolib
1
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International journal of business and emerging markets : IJBEM
1
International journal of business innovation and research : IJBIR
1
International journal of electronic marketing and retailing : IJEMR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
8
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1
The effect of environmental competitiveness, customer and competitor orientation on export performance
Arun, Korhan
;
Ozmutlu, Saniye Yildirim
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 142-160
Persistent link: https://www.econbiz.de/10014472724
Saved in:
2
The sway of sports shoe brand personality on brand loyalty considering gender as a
moderator
Kumar, Satinder
;
Kumar, Anil
- In:
International journal of business and emerging markets …
15
(
2023
)
3
,
pp. 240-266
Persistent link: https://www.econbiz.de/10014312876
Saved in:
3
The role of customer experience in the perceived value-word-of-mouth relationship
Kuppelwieser, Volker
;
Klaus, Philipp
;
Manthiou, Aikaterini
- In:
The journal of services marketing
36
(
2022
)
3
,
pp. 364-378
Persistent link: https://www.econbiz.de/10013407509
Saved in:
4
The influence of attitude, customer loyalty, and past experiences on students' complaining behaviour : the moderating role of gender
Ting, Poh-Poh
;
Winnie Poh Ming Wong
;
Chin, Chee Hua
- In:
International journal of business innovation and …
22
(
2020
)
1
,
pp. 87-105
Persistent link: https://www.econbiz.de/10012226678
Saved in:
5
A two-stage approach for a reflective-formative hierarchical latent variable model for measuring customer loyalty : special case of Indian e-customers
Paul, Thomas John
;
Jacob, Jayanth
- In:
International journal of electronic marketing and …
9
(
2018
)
3
,
pp. 230-253
Persistent link: https://www.econbiz.de/10011925506
Saved in:
6
A meta-analysis of online trust relationships in e-commerce
Kim, Yeolib
;
Peterson, Robert A.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 44-54
Persistent link: https://www.econbiz.de/10011695178
Saved in:
7
Enhancing customer loyalty : critical switching cost factors
El-Manstrly, Dahlia
- In:
Journal of service management
27
(
2016
)
2
,
pp. 144-169
Persistent link: https://www.econbiz.de/10011564674
Saved in:
8
Are moderators of the customer satisfaction-repurchase intention relationship contingent on the service category? : an exploratory investigation
Leisen Pollack, Birgit
- In:
Services marketing quarterly
36
(
2015
)
4
,
pp. 335-351
Persistent link: https://www.econbiz.de/10011398042
Saved in:
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