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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
12
Konsumentenverhalten
12
Arbeitsverhalten
7
Relationship marketing
7
Work behaviour
7
Consumer citizenship behavior
6
Corporate Social Responsibility
5
Brand image
4
Corporate social responsibility
4
Markenimage
4
Brand management
3
Confidence
3
Markenführung
3
Vertrauen
3
Brand
2
Citizenship
2
Consumer Citizenship
2
Consumer company identification
2
Dienstleistungsqualität
2
Einzelhandel
2
Emotion
2
Markenartikel
2
Personality psychology
2
Persönlichkeitspsychologie
2
Retail trade
2
Service quality
2
Social Web
2
Social exchange theory
2
Social web
2
Air transport
1
Airline
1
Airline services
1
Austauschtheorie
1
Betriebliche Wertschöpfung
1
Brand community
1
Brand love
1
Brand reputation
1
Cause-Related Marketing
1
Cause-related marketing
1
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English
7
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Biswas, Soumendu
2
Garg, Ruchi
2
Kataria, Aarti
2
Mukherjee, Jaydeep
2
Utkarsh
2
Baek, Wooyeul
1
Byon, Kevin K.
1
Ercsey, Ida
1
Gupta, Roopak Kumar
1
Kim, Kyungyeol
1
Singh, Harmanjit
1
Williams, Antonio S.
1
Woo, Mina
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Asia-Pacific journal of business administration
1
International journal of hospitality management
1
Journal of air transport management
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
Theory, methodology, practice
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ECONIS (ZBW)
7
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1
How perceived corporate social responsibility affects
consumer
citizenship
behavior? : investigating the mediating roles of perceived employee behavior and consumer company identif...
Utkarsh
;
Singh, Harmanjit
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 1037-1053
Persistent link: https://www.econbiz.de/10014381233
Saved in:
2
Effects of confidence and social benefits on consumers' extra-role and in-role behaviors : a social identity and social exchange perspective
Utkarsh
;
Gupta, Roopak Kumar
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013169566
Saved in:
3
Assessing customer citizenship behaviors in the airline industry : investigation of service quality and value
Woo, Mina
- In:
Journal of air transport management
76
(
2019
),
pp. 40-47
Persistent link: https://www.econbiz.de/10012119109
Saved in:
4
Examining structural relationships among sport service environments, excitement, consumer-to-consumer interaction, and
consumer
citizenship
behaviors
Kim, Kyungyeol
;
Byon, Kevin K.
;
Baek, Wooyeul
; …
- In:
International journal of hospitality management
82
(
2019
),
pp. 318-325
Persistent link: https://www.econbiz.de/10012121858
Saved in:
5
Customer participation : mandatory or voluntary behaviour?
Ercsey, Ida
- In:
Theory, methodology, practice
12
(
2016
)
1
,
pp. 27-36
Persistent link: https://www.econbiz.de/10011583285
Saved in:
6
An investigation into the cocept of brand love and its proximal and distal covariates
Garg, Ruchi
;
Mukherjee, Jaydeep
;
Biswas, Soumendu
; …
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
3
,
pp. 135-153
Persistent link: https://www.econbiz.de/10011633621
Saved in:
7
An investigation of antecedents and consequences of brand love in India
Garg, Ruchi
;
Mukherjee, Jaydeep
;
Biswas, Soumendu
; …
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 179-196
Persistent link: https://www.econbiz.de/10011471545
Saved in:
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