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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Twitter
821
Social web
599
Social Web
598
Social media
176
Online-Marketing
169
Internet marketing
164
social media
159
Facebook
128
Consumer behaviour
90
Konsumentenverhalten
88
Soziales Netzwerk
80
Social network
78
Viral marketing
78
Virales Marketing
78
Coronavirus
71
Data mining
61
Data Mining
60
Public relations
56
COVID-19
53
Öffentlichkeitsarbeit
51
Relationship marketing
48
Brand management
44
Börsenkurs
44
Markenführung
44
Share price
44
Anlageverhalten
42
Behavioural finance
42
Social Media
42
sentiment analysis
40
Big Data
38
Sentiment analysis
38
twitter
37
Big data
36
USA
36
United States
36
Emotion
33
Text
31
Web 2.0 technologies
31
Web 2.0-Technologien
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Milne, George R.
2
Rui, Huaxia
2
Abney, Alexandra K.
1
Ahmad, Suhel
1
Ahmadi, Sadra
1
Amerioun, Motahare
1
Anagnostopoulos, Christos
1
Annamalai, Balamurugan
1
Ayodele, Ivett
1
Bacon, Scott D.
1
Beck, Roman
1
Bhandari, Ravneet Singh
1
Bott, Gregory J.
1
Brinson, Nancy H.
1
Broek, Tijs van den
1
Brooks, Gillian
1
Brown, Brian P.
1
Brynildsen, Gina
1
Burns, Alvin C.
1
Castro, Vítor
1
Chabuk, Timur
1
Chadwick, Simon
1
Chandrasekaran, Shabana
1
Chowdhury, Sabirah
1
Clark, Melissa N.
1
Colliander, Jonas
1
Condie, Jenna Marie
1
Cooper, Anna Mary
1
Couto, João Pedro Almeida
1
Dahlén, Micael
1
Dias Faria, Sandra
1
Djailani, Irfandi
1
Ehrenhard, Michel L.
1
Elayan, Suzanne
1
Evans, Dave
1
Ford, Toni-Rochelle S.
1
Gammoh, Bashar S.
1
Gao, Yang
1
Goutier, Marc
1
Griffiths, Marie
1
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of retailing and consumer services
3
International journal of advertising : the quarterly review of marketing communications
2
Journal of business research : JBR
2
Journal of management information systems : JMIS
2
Accounting perspectives : a journal of The Canadian Academic Accounting Association
1
Business horizons
1
Digital transformation and new approaches in trade, economics, finance and banking
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information systems research : ISR
1
International journal of business and globalisation : IJBG
1
International journal of business communication : IJBC ; a publication of the Association of Business Communication
1
International journal of business information systems : IJBIS
1
International journal of electronic commerce : IJEC
1
International journal of electronic customer relationship management : IJECRM
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of information systems and change management : IJISCM
1
International journal of market research
1
International journal of sports marketing & sponsorship
1
International journal of technology marketing : IJTMkt
1
Journal of business-to-business marketing
1
Journal of communication management : an international journal
1
Journal of customer behaviour
1
Journal of decision systems
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of marketing for higher education
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Management and information technology in the digital era : challenges and perspectives
1
Marketing intelligence & planning
1
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
1
Services marketing quarterly
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Sport, Business and Management : an international journal ; SBM
1
The journal of brand management : an international journal
1
The journal of services marketing
1
Theoretical and applied economics : GAER review
1
Transportation research / E : an international journal
1
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ECONIS (ZBW)
48
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1
"Doesn't really answer my question ..." : exploring customer service interactions on
twitter
Lutzky, Ursula
- In:
International journal of business communication : IJBC …
61
(
2024
)
1
,
pp. 92-114
Persistent link: https://www.econbiz.de/10014635467
Saved in:
2
"Mo" together or alone? : investigating the role of fundraisers' networks in online peer-to-peer fundraising
Priante, Anna
;
Ehrenhard, Michel L.
;
Broek, Tijs van den
; …
- In:
Nonprofit and voluntary sector quarterly : journal of …
51
(
2022
)
5
,
pp. 986-1009
Persistent link: https://www.econbiz.de/10013391996
Saved in:
3
A social media analytics-based approach to customer-centric reverse logistics management of electronic devices : a case study on notebooks
Ahmadi, Sadra
;
Shokouhyar, Sajjad
;
Amerioun, Motahare
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460767
Saved in:
4
Use of social networking sites for B school marketing : an empirical analysis
Bhandari, Ravneet Singh
- In:
International journal of business and globalisation : IJBG
33
(
2023
)
3
,
pp. 344-361
Persistent link: https://www.econbiz.de/10014232785
Saved in:
5
Online complaint handling : a text analytics-based classification framework
Yelkenci, Birce Dobrucalı
;
Özdağoğlu, Güzin
; …
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 557-573
Persistent link: https://www.econbiz.de/10014313058
Saved in:
6
Global multi-sport events : content strategy for driving fan engagement on
Twitter
Shabbirhusain RV
;
Annamalai, Balamurugan
; …
- In:
Sport, Business and Management : an international …
13
(
2023
)
4
,
pp. 450-469
Persistent link: https://www.econbiz.de/10014317874
Saved in:
7
Service recovery via
Twitter
: an exploration of responses to consumer complaints
Istanbulluoglu, Doga
;
Oz, Seda
- In:
Accounting perspectives : a journal of The Canadian …
22
(
2023
)
4
,
pp. 435-460
Persistent link: https://www.econbiz.de/10014450989
Saved in:
8
The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
Oliveira, João S.
;
Ifie, Kemefasu
;
Sykora, Martin
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 49-61
Persistent link: https://www.econbiz.de/10013040651
Saved in:
9
Customer experience : extracting topics from tweets
Mishra, Manit
- In:
International journal of market research
64
(
2022
)
3
,
pp. 334-353
Persistent link: https://www.econbiz.de/10013257987
Saved in:
10
Franchise network relationships and word of mouth communication in social media networks
Sashi, C. M.
;
Brynildsen, Gina
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 153-163
Persistent link: https://www.econbiz.de/10013259047
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