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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Marketingmanagement
16,863
Marketing management
16,412
Marketing
3,451
Consumer behaviour
2,523
Konsumentenverhalten
2,512
Theory
2,246
Theorie
2,245
Relationship marketing
1,881
Deutschland
1,641
Germany
1,597
Brand management
1,371
Markenführung
1,361
USA
1,301
United States
1,262
Online-Marketing
1,153
Strategisches Management
1,127
Internet marketing
1,112
Unternehmenserfolg
1,034
Firm performance
1,030
Strategic management
885
Innovation
853
SME
764
KMU
763
Internationales Marketing
756
International marketing
748
Marktforschung
689
Social Web
674
Social web
674
Werbung
630
Markenimage
605
Brand image
602
Advertising
589
Market research
585
Marketing theory
557
Marketingtheorie
547
Innovationsmanagement
531
Innovation management
514
Lieferantenmanagement
504
Supplier relationship management
504
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Undetermined
595
Free
207
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Article
1,251
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620
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1,012
Aufsatz in Zeitschrift
1,012
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231
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231
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126
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104
Graue Literatur
81
Non-commercial literature
81
Collection of articles of several authors
66
Sammelwerk
66
Aufsatzsammlung
50
Arbeitspapier
46
Working Paper
46
Case study
41
Fallstudie
41
Bibliografie enthalten
35
Bibliography included
35
Ratgeber
32
Guidebook
30
Handbook
29
Handbuch
29
Lehrbuch
29
Textbook
25
Konferenzschrift
16
Conference proceedings
10
Reprint
8
Conference paper
7
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7
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6
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6
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5
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4
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4
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2
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2
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English
1,486
German
383
French
3
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3
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1
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Bruhn, Manfred
17
Homburg, Christian
17
Kumar, V.
15
Terho, Harri
9
Grönroos, Christian
8
Verhoef, Peter C.
8
Bauer, Hans H.
7
Palmatier, Robert W.
7
Wilde, Klaus D.
7
Fink, Klaus-J.
6
Hollensen, Svend
6
Kleinaltenkamp, Michael
6
Knittel, Christopher R.
6
Neslin, Scott A.
6
Payne, Adrian
6
Petersen, J. Andrew
6
Quach, Sara
6
Ratten, Vanessa
6
Stango, Victor
6
Casidy, Riza
5
Eisingerich, Andreas B
5
Finne, Åke
5
Gupta, Sunil
5
Hippner, Hajo
5
Krafft, Manfred
5
Ormrod, Robert P.
5
Schumann, Jan Hendrik
5
Sheth, Jagdish N.
5
Vrontis, Demetris
5
Ahlert, Dieter
4
Bjerre, Mogens
4
Dannenberg, Holger
4
Ehrlich, Evelyn
4
Fanelli, Duke
4
Gebhardt-Seele, Stephan
4
Günter, Bernd
4
Hennig-Thurau, Thorsten
4
Hougaard, Søren
4
Ko, Eunju
4
Ko, Wai Wai
4
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American Marketing Association
10
IGI Global
3
AMACOM
2
Erich-Schmidt-Verlag <Berlin>
2
Harvard Graduate School of Business Administration
2
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Chartered Institute of Marketing
1
Cranfield School of Management
1
Econometrisch Instituut <Rotterdam>
1
Freie Universität Berlin
1
Fundacja Uniwersytetu Ekonomicznego w Krakowie
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Helmut-Schmidt-Universität
1
INSEAD
1
INSEAD-Wharton Alliance Center for Global Research & Development
1
Institut für Marktorientierte Unternehmensführung Mannheim
1
International Conference on Information and Communication Technologies in Tourism <(1999 :Innsbruck, Austria)>
1
Münchener Marketing-Symposium <23, 1997, München>
1
National Bureau of Economic Research
1
NetLibrary, Inc
1
RWTH Aachen
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Fakul'tet Menedžmenta
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Svenska Handelshögskolan <Helsinki>
1
SwissICT, Schweizerischer Verband der Informations- und Kommunikationstechnologie
1
Universität Mannheim
1
Universität St. Gallen
1
Universität St. Gallen / Institut für Marketing
1
Universität Trier / Lehrstuhl für Marketing und Innovation
1
Uniwersytet Ekonomiczny w Krakowie / Faculty of Management
1
Westfälische Wilhelms-Universität Münster / Institut für Genossenschaftswesen
1
Wiley-VCH
1
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
1
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Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
50
Journal of business research : JBR
45
The journal of business & industrial marketing
29
Journal of strategic marketing
28
Journal of retailing and consumer services
23
SpringerLink / Bücher
21
Journal of the Academy of Marketing Science
19
European journal of marketing : EJM
17
Business horizons
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
12
Journal of marketing communications
11
Journal of retailing
11
Cogent business & management
10
International journal of electronic customer relationship management : IJECRM
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing
10
Journal of marketing management : MM
10
The journal of product & brand management
10
Journal of business-to-business marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Europäische Hochschulschriften / 5
8
Harvard-Business-Manager : das Wissen der Besten
8
International journal of hospitality management
8
Marketing intelligence & planning
8
Springer eBook Collection / Business and Economics
8
The service industries journal
8
Asia Pacific journal of marketing and logistics
7
Gabler Edition Wissenschaft
7
International journal of internet marketing and advertising : IJIMA
7
International review on public and non-profit marketing
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
7
Marketing letters : a journal of research in marketing
7
The journal of brand management : an international journal
7
The marketing review
7
International journal of retail & distribution management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of international marketing
6
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Source
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ECONIS (ZBW)
1,870
USB Cologne (EcoSocSci)
1
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81
Better to be the same or different? : paired customer and selling orientations and their impact on the exploitation of relationship-specific investments (RSIs) in dyads
Zerbini, Fabrizio
;
Miceli, Gaetano
;
De Carlo, Manuela
- In:
European management journal
42
(
2024
)
3
,
pp. 385-396
Persistent link: https://www.econbiz.de/10015053178
Saved in:
82
The leader of the pack : how Chewy became the alpha figure
Weinstein, Art T.
;
Alegria, Christopher
;
Araujo, Daniela
; …
- In:
The journal of business strategy
45
(
2024
)
4
,
pp. 282-291
Persistent link: https://www.econbiz.de/10015056020
Saved in:
83
Building a sustainable relationship between customers and marketers
Kushwaha, Bijay Prasad
;
Singh, Raj Kumar
;
Varghese, Nikhil
- In:
International journal of business and globalisation : IJBG
36
(
2024
)
2/3
,
pp. 241-258
Persistent link: https://www.econbiz.de/10015057587
Saved in:
84
Determinants of long-term orientation in seller e-retailer relationship : a seller perspective in the Indian e-commerce
Bhatnagar, Swati
;
Yadav, Rajan
- In:
International journal of business and globalisation : IJBG
36
(
2024
)
1
,
pp. 4-26
Persistent link: https://www.econbiz.de/10015057558
Saved in:
85
Navigating the Double-Edged Sword : executive hubris and its impact on customer acquisition and retention
Gu, Flora Fang
;
Leung, Fine F.
;
Wang, Danny T.
;
Tang, Yi
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
2
,
pp. 362-382
Persistent link: https://www.econbiz.de/10015057466
Saved in:
86
Exploring affiliate marketing's impact on customers' brand engagement and vulnerability in the online banking service sector
Sakas, Damianos P.
;
Giannakopoulos, Nikolaos T.
; …
- In:
International journal of bank marketing
42
(
2024
)
6
,
pp. 1282-1312
Persistent link: https://www.econbiz.de/10015057275
Saved in:
87
What is the connection between Fintechs' video marketing and their vulnerable customers' brand engagement during crises?
Sakas, Damianos P.
;
Giannakopoulos, Nikolaos T.
;
Terzi, …
- In:
International journal of bank marketing
42
(
2024
)
6
,
pp. 1313-1347
Persistent link: https://www.econbiz.de/10015057276
Saved in:
88
Innovation, export orientation, export assistance, and SMEs' export performance : a case in Vietnam's Mekong delta provinces
Ai-Cam Tran
;
Giang-Do Nguyen
;
Thu-Hien Thi Dao
;
Anh-Tin Ngo
- In:
Journal for international business and entrepreneurship …
16
(
2024
)
1
,
pp. 86-116
Persistent link: https://www.econbiz.de/10015057145
Saved in:
89
Exploring the relationship between social media marketing activities and customer equity in the training context : a literature review and a case study approach
Nasef, Nehal Nabil
;
Sedej, Tanja
- In:
International journal of electronic trade
1
(
2024
)
2
,
pp. 93-113
Persistent link: https://www.econbiz.de/10015060702
Saved in:
90
Influence of perceived usefulness and user generated content on consumer trust to make online purchase decision
Sahai, Pavitra
;
Gupta, Pratyush
;
Hungund, Sumukh
- In:
International journal of business excellence : IJBEX
32
(
2024
)
3
,
pp. 273-295
Persistent link: https://www.econbiz.de/10015060976
Saved in:
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