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~subject:"Beziehungsmarketing"
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Search: subject_exact:"Strategische Planung"
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Beziehungsmarketing
Strategisches Management
38,976
Strategic management
32,631
Theorie
4,278
Theory
4,255
Unternehmenserfolg
3,286
Firm performance
3,142
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2,899
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2,731
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2,714
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2,591
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2,568
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2,460
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2,300
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2,276
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2,156
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2,103
Management
2,070
United States
2,055
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1,978
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1,977
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1,963
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1,771
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1,709
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1,653
Unternehmensplanung
1,647
Human Resource Management
1,603
Personalmanagement
1,603
Erfolgsfaktor
1,435
Corporate Social Responsibility
1,344
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1,321
Wettbewerbsvorteil
1,274
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1,259
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1,255
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1,253
Globalisierung
1,196
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1,171
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1,154
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1,153
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1,152
Marketingmanagement
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German
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4
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Dannenberg, Holger
5
Payne, Adrian
5
Riekhof, Hans-Christian
5
Zupancic, Dirk
5
Hippner, Hajo
4
Homburg, Christian
4
Matzler, Kurt
4
Wiesner, Knut A.
4
Wilde, Klaus D.
4
Wolter, Sven
4
Frow, Pennie
3
Hinterhuber, Hans H.
3
Hubrich, Beate
3
Kreutzer, Ralf T.
3
Lott, Claus-Ulrich
3
Menthe, Thomas
3
Nagel, Kurt
3
Stadelmann, Martin
3
Vrontis, Demetris
3
Alpert, Frank
2
Bagusat, Ariane
2
Barcelo-Valenzuela, Mario
2
Benölken, Heinz
2
Binckebanck, Lars
2
Bligh, Philip
2
Boenigk, Silke
2
Brown, Stanley A.
2
Bruhn, Manfred
2
Bullinger, Hans-Jörg
2
Bürkle, Hans
2
Chatterjee, Sheshadri
2
Chaudhuri, Ranjan
2
Costa, Renato J. Lopes da
2
Dias, Álvaro Lopes
2
Dimler, Nick
2
Dufek, Donald F.
2
Ewing, Michael
2
Fawcett, Stanley E.
2
Fu, Frank Q.
2
Georgi, Dominik
2
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Wiley-VCH
3
Erich-Schmidt-Verlag <Berlin>
2
AMACOM
1
Erasmus Research Institute of Management
1
Eric Cuvillier <Firma>
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Fördergesellschaft Marketing e.V. an der Ludwig-Maximilians-Universität München
1
Harvard Graduate School of Business Administration
1
Institut für Weltwirtschaft
1
Leibniz-Fachhochschule
1
Manz'sche Verlags- und Universitätsbuchhandlung
1
Münchener Marketing-Symposium <27, 2001, München>
1
Norddeutscher Bankentag <13, 2013, Lüneburg>
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Fakul'tet Menedžmenta
1
Stuttgarter Controller-Forum <14, 2000, Stuttgart>
1
UVK Verlag
1
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1
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1
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1
VAWW - Verlag für angewandte Wirtschaftswissenschaften UG
1
Verlag Dr. Kovač
1
van Laack GmbH
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SpringerLink / Bücher
12
Journal of business research : JBR
8
Journal of strategic marketing
8
The journal of business & industrial marketing
8
Gabler Edition Wissenschaft
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
6
Journal of business strategy
5
Springer eBook Collection / Business and Economics
5
The journal of services marketing
4
Business process management journal
3
Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
3
Journal of strategy and management
3
Management for Professionals
3
Springer eBook Collection
3
The international journal of business science & applied management : IJBSAM
3
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
3
Werte schaffen : Perspektiven einer stakeholderorientierten Unternehmensführung ; Hans H. Hinterhuber zum 65. Geburtstag
3
Administrative Sciences : open access journal
2
Berichte aus der Betriebswirtschaft
2
Business horizons
2
CRM in financial services : a practical guide to making customer relationship management work
2
Edition KWV
2
Edition Management
2
Essentials
2
Führung von Vertriebsorganisationen : Strategie - Koordination - Umsetzung
2
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
2
Handbuch Versicherungsmarketing
2
International journal of business and globalisation : IJBG
2
International journal of electronic customer relationship management : IJECRM
2
International journal of hospitality management
2
Internationalisierung und Management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing
2
Journal of knowledge management
2
Journal of small business and enterprise development
2
Journal of the Academy of Marketing Science
2
Kundenorientierung im Touristikmanagement
2
Management decision : MD
2
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ECONIS (ZBW)
538
USB Cologne (EcoSocSci)
1
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539
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1
Customers, markets, and five archetypical value creation logics : a review of demand-side research in strategic management
Schmidt, Jens
;
Priem, Richard
;
Zanella, Paola
- In:
Journal of management
50
(
2024
)
6
,
pp. 2309-2342
Persistent link: https://www.econbiz.de/10014578609
Saved in:
2
The role of service-dominant logic strategic orientations in driving customer engagement in online retailing
Katsifaraki, Georgia D.
;
Theodosiou, Marios
- In:
Journal of interactive marketing
59
(
2024
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10014583046
Saved in:
3
The role of service-dominant logic strategic orientations in driving customer engagement in online retailing
Katsifaraki, Georgia D.
;
Theodosiou, Marios
- In:
Journal of interactive marketing
59
(
2024
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10014583049
Saved in:
4
How strategic design abilities address unmet value in service engagement strategies
Bouman, Nijs
;
Simonse, Lianne
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 22-34
Persistent link: https://www.econbiz.de/10014473566
Saved in:
5
Customer-centric strategy driving innovativeness and business growth in international markets
Tuominen, Sasu
;
Reijonen, Helen
;
Nagy, Gábor
;
Buratti, …
- In:
International marketing review
40
(
2023
)
3
,
pp. 479-496
Persistent link: https://www.econbiz.de/10014381217
Saved in:
6
Value creation through omnichannel practices for multi-actor customers : an evolutionary view
Climent, Ricardo Costa
;
Haftor, Darek M.
;
Chowdhury, …
- In:
Journal of enterprising communities : people and places …
16
(
2022
)
1
,
pp. 93-118
Persistent link: https://www.econbiz.de/10012886189
Saved in:
7
The dynamics of successful collaboration in B2B relationships : strategies and best practices from global firms
Gandhi, Mehak
-
2022
Persistent link: https://www.econbiz.de/10014252025
Saved in:
8
Overcoming pivotal challenges in strategic international management : leveraging customer information in customer-firm relationships and building ambidextrous organizations through...
Schumacher, Christopher
-
2022
Persistent link: https://www.econbiz.de/10013188038
Saved in:
9
Customer reference marketing in internationalizing SMEs : a service perspective
Tolstoy, Daniel
;
Melén Hånell, Sara
;
Özbek, Nurgül
- In:
The journal of business & industrial marketing
37
(
2022
)
13
,
pp. 94-105
Persistent link: https://www.econbiz.de/10013538916
Saved in:
10
Customer knowledge orientation as a key to business model innovation of free-to-fee switch
Chiu, Wen-Hong
;
Dai, Zong-Jie
;
Chi, Hui-Ru
;
Lin, Pei-Kuan
- In:
Journal of knowledge management
26
(
2022
)
11
,
pp. 401-426
Persistent link: https://www.econbiz.de/10013555464
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