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~subject:"Bibliometrics"
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Search: subject_exact:"Markenfamilie"
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Bibliometrics
Brand architecture
508
Markenarchitektur
508
Brand management
377
Markenführung
377
Corporate reputation
216
Firmenimage
216
Markenimage
102
Brand image
101
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96
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96
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93
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92
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80
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80
Corporate Social Responsibility
61
Marketing management
60
Marketingmanagement
60
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59
Öffentlichkeitsarbeit
54
Public relations
53
Corporate branding
41
Markenpolitik
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29
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27
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26
Germany
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20
corporate branding
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B-to-B-Marketing
19
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19
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Lieferantenmanagement
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Burmann, Christoph
2
Aparicio, Gloria
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Biedenbach, Galina
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Fetscherin, Marc
1
Galvagno, Marco
1
Gupta, Suraksha
1
Hultén, Peter
1
Iturralde, Txomin
1
Joseph, Abraham
1
Leijerholt, Ulrika
1
Maseda, Amaia
1
Mingione, Michela
1
Pillai, Anandan
1
Pisano, Vincenzo
1
Schaefer, Katharina
1
Schoefer, Klaus
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Spickschen, Jan
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Strano, Sonia M.
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Usunier, Jean-Claude
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Wang, Yichuan
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
European journal of marketing : EJM
1
Journal of business research : JBR
1
Management decision
1
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ECONIS (ZBW)
9
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1
Family business branding from a signaling theory perspective : an integrative framework
Galvagno, Marco
;
Pisano, Vincenzo
;
Strano, Sonia M.
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 681-696
Persistent link: https://www.econbiz.de/10014315437
Saved in:
2
The family business brand : cross-fertilization between fields
Aparicio, Gloria
;
Maseda, Amaia
;
Iturralde, Txomin
; …
- In:
Management decision
61
(
2023
)
6
,
pp. 1585-1611
Persistent link: https://www.econbiz.de/10014309618
Saved in:
3
Corporate rebranding : an internal perspective
Joseph, Abraham
;
Gupta, Suraksha
;
Wang, Yichuan
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 709-723
Persistent link: https://www.econbiz.de/10012544901
Saved in:
4
Branding in the public sector : a systematic literature review and directions for future research
Leijerholt, Ulrika
;
Biedenbach, Galina
;
Hultén, Peter
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 126-140
Persistent link: https://www.econbiz.de/10012060053
Saved in:
5
Inquiry into corporate brand alignment : a dialectical analysis and directions for future research
Mingione, Michela
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 518-536
Persistent link: https://www.econbiz.de/10011443041
Saved in:
6
Das Branchenimage als Determinante der Unternehmensmarkenprofilierung
Burmann, Christoph
;
Schaefer, Katharina
-
2005
Persistent link: https://www.econbiz.de/10003234030
Saved in:
7
Corporate branding literature : a research paradigm review
Pillai, Anandan
- In:
The journal of brand management : an international journal
19
(
2011/12
)
4
,
pp. 331-343
Persistent link: https://www.econbiz.de/10009428107
Saved in:
8
Corporate branding : an interdisciplinary literature review
Fetscherin, Marc
;
Usunier, Jean-Claude
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 733-753
Persistent link: https://www.econbiz.de/10009567635
Saved in:
9
Die Relevanz der Corporate Brand in der Markenarchitekturgestaltung internationaler Finanzdienstleister
Burmann, Christoph
;
Spickschen, Jan
-
2004
Persistent link: https://www.econbiz.de/10002195833
Saved in:
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