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Search: subject_exact:"Impact of advertising"
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Body weight
Advertising effects
7,665
Werbewirkung
7,665
Advertising
3,687
Werbung
3,687
Consumer behaviour
3,495
Konsumentenverhalten
3,495
Online-Marketing
2,071
Internet marketing
2,068
Brand management
1,114
Markenführung
1,114
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963
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954
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613
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597
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439
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394
Psychology of advertising
392
Fernsehwerbung
366
Television advertising
366
Zielgruppe
362
Target group
359
advertising
338
Experiment
312
Wahrnehmung
261
Perception
258
Viral marketing
258
Virales Marketing
258
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Castonguay, Jessica
5
Grossman, Michael
5
Tekin, Erdal
5
Wada, Roy
5
Bakir, Aysen
4
Blodgett, Jeffrey G.
3
Chandon, Pierre
3
Wansink, Brian
3
Amos, Clinton
2
Avery, Rosemary J.
2
Cawley, John H.
2
Eisenberg, Matthew
2
Esmaeilpour, Fariba
2
Nashtaee, Mitra Shabani
2
Adair, Carol E.
1
Ahn, Jungsun
1
Ali, Moazzam
1
Baylis, Kathy
1
Bertolotti, Mauro
1
Bian, Xuemei
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
4
Health marketing quarterly
3
International journal of advertising : the quarterly review of marketing communications
3
Discussion paper series / IZA
2
European journal of marketing
2
International journal of advertising : the review of marketing communications
2
Journal of advertising
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer marketing
2
Routledge studies in marketing
2
Working paper / National Bureau of Economic Research, Inc.
2
Agricultural and resource economics review : ARER
1
Australian journal of management
1
Breaking new ground in theory and practice
1
Canadian journal of agricultural economics : CJAE
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Dissertationen / Universität St. Gallen
1
European journal of marketing : EJM
1
Faculty & research / Insead : working paper series
1
Foundations and trends in marketing : FTMKT
1
IZA Discussion Paper
1
International journal of consumer studies
1
Journal of business research : JBR
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of managerial issues : JMI
1
Journal of marketing research : JMR
1
Journal of marketing theory and practice : JMTP
1
Journal of promotion management : JPM
1
Journal of strategic marketing
1
Marketing letters : a journal of research in marketing
1
NBER Working Paper
1
NBER working paper series
1
Routledge focus
1
Young consumers : insight and ideas for responsible marketers
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1
Do female adolescents respond better to thin or plus-size ad characters?
Bakir, Aysen
;
Castonguay, Jessica
;
Blodgett, Jeffrey G.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 23-35
Persistent link: https://www.econbiz.de/10014471178
Saved in:
2
Online food advertisements and the role of emotions in adolescents' food choices
Vecchi, Martina
;
Fan, Linlin
;
Myruski, Sarah
;
Yang, Wei
; …
- In:
Canadian journal of agricultural economics : CJAE
72
(
2024
)
1
,
pp. 45-76
Persistent link: https://www.econbiz.de/10014536353
Saved in:
3
Differential effects of physical and financial threats in weight loss advertising : a case of uncertainty
Thornton, Corliss
;
Davis, Lenita
;
Weinberg, Bruce D.
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 926-939
Persistent link: https://www.econbiz.de/10014471155
Saved in:
4
Body as a process versus body as an object : the consequences of how larger-bodied women are portrayed in health-related advertising
Naidu, Deepika
;
Perkins, Andrew W.
;
Howlett, Elizabeth
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 666-687
Persistent link: https://www.econbiz.de/10014422129
Saved in:
5
The interaction of social influence and message framing on children's food choice
Khan, Huda
;
Lee, Richard
;
Khan, Zaheer
- In:
European journal of marketing
56
(
2022
)
11
,
pp. 2959-2977
Persistent link: https://www.econbiz.de/10013457405
Saved in:
6
Consumer wisdom : a mindful connection between healthy food advertising and obesity prevention
Hussain, Khalid
;
Junaid, Muhammad
;
Javed, Muzhar
;
Ali, …
- In:
European journal of marketing
56
(
2022
)
11
,
pp. 3032-3053
Persistent link: https://www.econbiz.de/10013457409
Saved in:
7
YouTube influencers : a new defense against childhood obesity?
Castonguay, Jessica
;
Messina, Nicole
- In:
Journal of food products marketing : innovations in …
28
(
2022
)
5
,
pp. 211-227
Persistent link: https://www.econbiz.de/10013352830
Saved in:
8
An exploration of health-consciousness and character weight as factors influencing adolescents' perceptions of a healthy food ad
Castonguay, Jessica
;
Bakir, Aysen
;
Blodgett, Jeffrey G.
- In:
Journal of food products marketing : innovations in …
28
(
2022
)
5
,
pp. 242-255
Persistent link: https://www.econbiz.de/10013352832
Saved in:
9
Research on unhealthy food and beverages advertising targeting children : systematic literature review and directions for future research
Srivastava, Ritu
;
Gupta, Parul
- In:
Australian journal of management
47
(
2022
)
4
,
pp. 749-772
Persistent link: https://www.econbiz.de/10013396320
Saved in:
10
Framing and word choice in childhood obesity reduction-focused advertising
Mayer, James Mark
;
Peev, Plamen
;
Mayer, Abby
- In:
Journal of managerial issues : JMI
34
(
2022
)
3
,
pp. 264-284
Persistent link: https://www.econbiz.de/10013397546
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