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~subject:"Brand"
~subject:"Konsumentenverhalten"
~subject:"Transnational corporation"
~subject:"Werbung"
~type_genre:"Reprint"
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Search: subject:"Brand Management"
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Brand
Konsumentenverhalten
Transnational corporation
Werbung
Brand management
104
Markenführung
104
Consumer behaviour
53
Markenartikel
35
Markenimage
34
Brand image
33
Marketing management
14
Marketingmanagement
14
USA
10
United States
10
Brand extension
9
Corporate reputation
9
Firmenimage
9
Markentransfer
9
Beziehungsmarketing
7
Relationship marketing
7
Corporate culture
6
International marketing
6
Internationales Marketing
6
Unternehmenskultur
6
Großbritannien
5
Marketing
5
United Kingdom
5
Welt
5
World
5
Community
3
Economic culture
3
Gemeinschaft
3
Lieferantenmanagement
3
Measurement
3
Messung
3
Multinationales Unternehmen
3
Supplier relationship management
3
Target group
3
Value analysis
3
Wertanalyse
3
Wirtschaftskultur
3
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Type of publication
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Article
68
Book / Working Paper
2
Type of publication (narrower categories)
All
Reprint
Article in journal
6,900
Aufsatz in Zeitschrift
6,900
Aufsatz im Buch
700
Book section
700
Hochschulschrift
258
Thesis
203
Graue Literatur
190
Non-commercial literature
190
Arbeitspapier
129
Working Paper
129
Collection of articles of several authors
123
Sammelwerk
123
Aufsatzsammlung
94
Conference paper
81
Konferenzbeitrag
81
Case study
72
Fallstudie
72
Konferenzschrift
41
Bibliografie enthalten
26
Bibliography included
26
Conference proceedings
20
Handbook
17
Handbuch
17
Ratgeber
16
Guidebook
15
Lehrbuch
13
Textbook
11
Bibliografie
6
Festschrift
6
Systematic review
6
Übersichtsarbeit
6
Collection of articles written by one author
4
Company information
4
Fallstudiensammlung
4
Firmeninformation
4
Mehrbändiges Werk
4
Multi-volume publication
4
Sammlung
4
Bildband
3
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Language
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English
69
German
1
Author
All
Keller, Kevin Lane
6
Ehrenberg, Andrew S. C.
4
McCarthy, Michael S.
3
Park, C. Whan
3
Schmitt, Bernd
3
Aaker, David A.
2
De Chernatony, Leslie
2
Farr, Andy
2
Fournier, Susan
2
Milberg, Sandra J.
2
Aaker, Jennifer
1
Alden, Dana
1
Alford, Bruce L.
1
Alpert, Frank
1
Azoulay, Audrey
1
Barnard, Neil
1
Batra, Rajeev
1
Bergler, Georg
1
Bhat, Sobodh
1
Bird, M.
1
Bloom, Helen
1
Brasel, S. Adam
1
Bridges, Sheri
1
Brown, Tom
1
Burt, Steven
1
Calder, Bobby J.
1
Capella, Louis M.
1
Carlson, Brad D.
1
Chandler, David
1
Channon, C.
1
Chung, Jay Young
1
Cote, Joseph A.
1
Cotte, June
1
Crawford, Tom
1
Czellar, Sandor
1
Dall'Olmo Riley, Francesca
1
Devlin, James F.
1
Duncan, Tom
1
Dyson, Paul
1
Einwiller, Sabine
1
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Published in...
All
Brand management ; Vol. 2
12
Brand management ; Vol. 3
10
The evolution of brands : from signals of quality to storehouses of trust
9
Brand management ; Vol. 1
8
Brand management ; Vol. 4
8
Measuring and managing brands
7
International marketing ; Vol. 2
5
Corporate brand and corporate reputation
3
Marketing-mix strategies - product strategy and promotion strategy
2
Critical perspectives on business and management
1
Cross-cultural and critical perspectives on brands
1
Evolving and emerging issues in marketing strategy
1
GEM-Reprint
1
Global-local consumption
1
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
1
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Source
All
ECONIS (ZBW)
70
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1
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70
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date (oldest first)
1
The tyranny of the brands
Klein, Naomi
-
2010
Persistent link: https://www.econbiz.de/10003916232
Saved in:
2
The effect of corporate branding dimensions on consumers' product evaluation : a cross-cultural analysis
Souiden, Nizar
;
Kassim, Norizan M.
;
Hong, Heung-Ja
-
2010
Persistent link: https://www.econbiz.de/10003922775
Saved in:
3
Branding importance in business-to-business markets : three buyer clusters
Mudambi, Susan
-
2010
Persistent link: https://www.econbiz.de/10003922784
Saved in:
4
An application of Keller's brand equity model in a B2B context
Kuhn, Kerri-Ann L.
;
Alpert, Frank
;
Pope, Nigel K. Ll.
-
2010
Persistent link: https://www.econbiz.de/10003922786
Saved in:
5
The criteria for successful services brands
De Chernatony, Leslie
;
Segal-Horn, Susan
-
2010
Persistent link: https://www.econbiz.de/10003922789
Saved in:
6
The service brand as relationships builder
Dall'Olmo Riley, Francesca
;
De Chernatony, Leslie
-
2010
Persistent link: https://www.econbiz.de/10003922792
Saved in:
7
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
Saved in:
8
Performance of store brands : a cross-country analysis of consumer store-brand preferences, perceptions and risk
Erdem, Tülin
;
Zhao, Ying
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003922858
Saved in:
9
How perceived brand globalness creates brand value
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
;
Alden, Dana
-
2010
Persistent link: https://www.econbiz.de/10003922860
Saved in:
10
What does brand mean? : historical-analysis method and construct definition
Stern, Barbara B.
-
2010
Persistent link: https://www.econbiz.de/10003924088
Saved in:
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