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~subject:"Brand"
~subject:"Konsumentenverhalten"
~subject:"Werbung"
~type_genre:"Mehrbändiges Werk"
~type_genre:"Reprint"
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Search: subject:"Brand Management"
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Brand
Konsumentenverhalten
Werbung
Brand management
113
Markenführung
113
Consumer behaviour
53
Markenartikel
39
Markenimage
34
Brand image
33
Marketing management
14
Marketingmanagement
14
USA
11
United States
11
Brand extension
9
Corporate reputation
9
Firmenimage
9
Markentransfer
9
Beziehungsmarketing
7
Relationship marketing
7
Corporate culture
6
International marketing
6
Internationales Marketing
6
Unternehmenskultur
6
Großbritannien
5
Marketing
5
United Kingdom
5
Welt
5
World
5
Community
3
Economic culture
3
Gemeinschaft
3
Lieferantenmanagement
3
Luxury goods
3
Luxusgüter
3
Markenpolitik
3
Markenrecht
3
Measurement
3
Messung
3
Multinationales Unternehmen
3
Supplier relationship management
3
Target group
3
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Type of publication
All
Article
67
Book / Working Paper
4
Type of publication (narrower categories)
All
Mehrbändiges Werk
Reprint
Article in journal
6,841
Aufsatz in Zeitschrift
6,841
Aufsatz im Buch
664
Book section
664
Hochschulschrift
249
Thesis
198
Graue Literatur
185
Non-commercial literature
185
Arbeitspapier
127
Working Paper
127
Collection of articles of several authors
122
Sammelwerk
122
Aufsatzsammlung
93
Conference paper
81
Konferenzbeitrag
81
Case study
57
Fallstudie
57
Konferenzschrift
41
Bibliografie enthalten
25
Bibliography included
25
Conference proceedings
20
Handbook
17
Handbuch
17
Ratgeber
16
Guidebook
15
Lehrbuch
13
Textbook
11
Festschrift
6
Systematic review
6
Übersichtsarbeit
6
Bibliografie
5
Collection of articles written by one author
4
Company information
4
Fallstudiensammlung
4
Firmeninformation
4
Multi-volume publication
4
Sammlung
4
Bildband
3
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Language
All
English
69
German
2
Author
All
Keller, Kevin Lane
6
Ehrenberg, Andrew S. C.
4
McCarthy, Michael S.
3
Park, C. Whan
3
Schmitt, Bernd
3
Aaker, David A.
2
De Chernatony, Leslie
2
Elliott, Richard
2
Farr, Andy
2
Fournier, Susan
2
Milberg, Sandra J.
2
Petty, Ross D.
2
Aaker, Jennifer
1
Alden, Dana
1
Alford, Bruce L.
1
Alpert, Frank
1
Azoulay, Audrey
1
Barnard, Neil
1
Batra, Rajeev
1
Bergler, Georg
1
Bhat, Sobodh
1
Bird, M.
1
Bloom, Helen
1
Brasel, S. Adam
1
Bridges, Sheri
1
Brown, Tom
1
Bruhn, Manfred
1
Burt, Steven
1
Calder, Bobby J.
1
Capella, Louis M.
1
Carlson, Brad D.
1
Channon, C.
1
Chung, Jay Young
1
Cote, Joseph A.
1
Cotte, June
1
Czellar, Sandor
1
Dall'Olmo Riley, Francesca
1
Devlin, James F.
1
Duncan, Tom
1
Dyson, Paul
1
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Published in...
All
Brand management ; Vol. 2
12
Brand management ; Vol. 3
10
The evolution of brands : from signals of quality to storehouses of trust
9
Brand management ; Vol. 1
8
Brand management ; Vol. 4
8
Measuring and managing brands
7
International marketing ; Vol. 2
5
Critical perspectives on business and management
2
Marketing-mix strategies - product strategy and promotion strategy
2
The journal of brand management : an international journal
2
Corporate brand and corporate reputation
1
Cross-cultural and critical perspectives on brands
1
GEM-Reprint
1
Global-local consumption
1
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
1
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Source
All
ECONIS (ZBW)
71
Showing
1
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10
of
71
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date (oldest first)
1
The tyranny of the brands
Klein, Naomi
-
2010
Persistent link: https://www.econbiz.de/10003916232
Saved in:
2
The effect of corporate branding dimensions on consumers' product evaluation : a cross-cultural analysis
Souiden, Nizar
;
Kassim, Norizan M.
;
Hong, Heung-Ja
-
2010
Persistent link: https://www.econbiz.de/10003922775
Saved in:
3
Branding importance in business-to-business markets : three buyer clusters
Mudambi, Susan
-
2010
Persistent link: https://www.econbiz.de/10003922784
Saved in:
4
An application of Keller's brand equity model in a B2B context
Kuhn, Kerri-Ann L.
;
Alpert, Frank
;
Pope, Nigel K. Ll.
-
2010
Persistent link: https://www.econbiz.de/10003922786
Saved in:
5
The criteria for successful services brands
De Chernatony, Leslie
;
Segal-Horn, Susan
-
2010
Persistent link: https://www.econbiz.de/10003922789
Saved in:
6
The service brand as relationships builder
Dall'Olmo Riley, Francesca
;
De Chernatony, Leslie
-
2010
Persistent link: https://www.econbiz.de/10003922792
Saved in:
7
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
Saved in:
8
Performance of store brands : a cross-country analysis of consumer store-brand preferences, perceptions and risk
Erdem, Tülin
;
Zhao, Ying
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003922858
Saved in:
9
How perceived brand globalness creates brand value
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
;
Alden, Dana
-
2010
Persistent link: https://www.econbiz.de/10003922860
Saved in:
10
What does brand mean? : historical-analysis method and construct definition
Stern, Barbara B.
-
2010
Persistent link: https://www.econbiz.de/10003924088
Saved in:
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