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~subject:"Brand"
~subject:"Markenführung"
~type_genre:"Aufsatz in Zeitschrift"
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Search: person:"González-Benito, Óscar"
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González-Benito, Óscar
6
Martos-Partal, Mercedes
5
Fustinoni-Venturini, Mariana
2
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Garrido-Morgado, Álvaro
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González-Benito, Oscar
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Loyola-Galván, Zaira I.
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ECONIS (ZBW)
7
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1
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
2
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
3
Brands as substitutes for the need for touch in online shopping
González-Benito, Óscar
;
Martos-Partal, Mercedes
;
San …
- In:
Journal of retailing and consumer services
27
(
2015
),
pp. 121-125
Persistent link: https://www.econbiz.de/10011388101
Saved in:
4
Motivational profiling of store brand shoppers : differences across quality tiers
Martos-Partal, Mercedes
;
González-Benito, Oscar
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 187-200
Persistent link: https://www.econbiz.de/10011339355
Saved in:
5
Brand equity and store brand tiers : an analysis on an experimental design
González-Benito, Óscar
;
Martos-Partal, Mercedes
; …
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
1
,
pp. 73-94
Persistent link: https://www.econbiz.de/10010529569
Saved in:
6
Price sensitivity versus perceived quality : moderating effects of retailer positioning on private label consumption
González-Benito, Óscar
;
Martos-Partal, Mercedes
- In:
Journal of business economics and management
15
(
2014
)
5
,
pp. 935-950
Persistent link: https://www.econbiz.de/10010484373
Saved in:
7
Inter-size and inter-brand competition analysis within a product category : scope of cannibalization effects
González-Benito, Óscar
;
Loyola-Galván, Zaira I.
; …
- In:
The journal of brand management : an international journal
17
(
2009/10
)
4
,
pp. 254-265
Persistent link: https://www.econbiz.de/10003944859
Saved in:
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