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~subject:"Brand"
~type_genre:"Bibliography included"
~type_genre:"Collection of articles written by one author"
~type_genre:"Fallstudie"
~type_genre:"Konferenzbeitrag"
~type_genre:"Statistik"
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Brand
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1,467
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1,467
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379
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378
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269
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265
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192
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123
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
5
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
5
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
5
International journal of advertising : the quarterly review of marketing communications
4
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3
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2
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2
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
1
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1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Business horizons
1
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
1
DUV / Wirtschaftswissenschaft
1
Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
1
Ethics, social responsibility and sustainability in marketing
1
Forschungsergebnisse der Wirtschaftsuniversität Wien
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Gabler Edition Wissenschaft : Forschungsgruppe Konsum und Verhalten
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IEIS 2021 : Proceedings of 8th International Conference on Industrial Economics System and Industrial Security Engineering
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International journal of retail & distribution management
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Marketing letters : a journal of research in marketing
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Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
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1
The globalisation of Chinese business : implications for multinational investors
1
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ECONIS (ZBW)
65
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1
Green marketing and brand perception : unveiling the consumer perspective
Sujanska, Lucia
;
Nadanyiova, Margareta
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 951-962)
.
2024
Persistent link: https://www.econbiz.de/10014575122
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2
Modeling heterogeneity in choice models, household level vs. intra-household heterogeneity in reference price effects : should national brands care?
Pahwa, Parneet
;
Kumar, Nanda
;
Murthi, B. P. S.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 3-12)
.
2023
Persistent link: https://www.econbiz.de/10014289817
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3
What are the main levers to convert occasional and non-buyers into regular buyers of private-label brands?
Belaid, Samy
;
Karoui, Sedki
;
Lacoeuilhe, Jérôme
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 13-22)
.
2023
Persistent link: https://www.econbiz.de/10014289820
Saved in:
4
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
Saved in:
5
Brand attitude and frugality as a lifestyle : evidence from coffee shop customers
Villavicencio, María
;
Schlesinger, Walesska
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 83-88)
.
2023
Persistent link: https://www.econbiz.de/10014289842
Saved in:
6
Shift in national brand and private label shares with households commencing online grocery shopping
Brüggemann, Philipp
;
Schultz, Carsten D.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 119-129)
.
2023
Persistent link: https://www.econbiz.de/10014289847
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7
The impact of brand personality on female purchasing behavior in the cosmetic industry in jordan
Zakzouk, Fida Amin
;
Ahmad, Alaeddin Mohammad Khalaf
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 71-88)
.
2023
Persistent link: https://www.econbiz.de/10013541889
Saved in:
8
Research on the influence of new energy vehicles industry eco-business model on brand competitiveness
Mao, Qianyu
;
Wang, Ruiyang
;
Li, Zhen
- In:
IEIS 2021 : Proceedings of 8th International Conference …
,
(pp. 24-36)
.
2022
Persistent link: https://www.econbiz.de/10013366619
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9
National brand's incentive to offer premium private labels
Choi, Seung-chan
;
Turut, Ozge
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 49-56)
.
2022
Persistent link: https://www.econbiz.de/10013281224
Saved in:
10
Private label consumer purchasing habits
Frías-Marcos, Ana
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 57-61)
.
2022
Persistent link: https://www.econbiz.de/10013281238
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