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~subject:"Brand"
~type_genre:"Book section"
~type_genre:"Lehrbuch"
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Brand
Markenartikel
860
Markenführung
395
Brand management
394
Consumer behaviour
258
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258
Brand image
158
Markenimage
158
Deutschland
82
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82
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62
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62
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55
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55
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53
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53
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53
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52
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49
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49
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46
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46
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45
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45
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38
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34
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34
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28
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28
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25
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24
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24
Retail trade
24
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23
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23
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22
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22
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22
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22
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848
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848
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434
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338
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322
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320
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296
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121
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121
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71
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67
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33
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580
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279
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3
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King, Stephen
12
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10
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9
Fournier, Susan
9
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6
Bauer, Hans H.
6
Baumgarth, Carsten
6
Bruhn, Manfred
5
Calder, Bobby J.
5
Elliott, Richard
5
Meffert, Heribert
5
Meurer, Jörg
5
Aaker, Jennifer
4
Langner, Tobias
4
Olbrich, Rainer
4
Allen, Chris T.
3
Becker, Christian
3
Berndt, Ralph
3
Beverland, Michael B.
3
Blümelhuber, Christian
3
De Chernatony, Leslie
3
Diller, Hermann
3
Ehrenberg, Andrew S. C.
3
Hellmann, Kai-Uwe
3
Heun, Thomas
3
Huber, Frank
3
Kapferer, Jean-Noël
3
Kilian, Karsten
3
König, Verena
3
Laurent, Gilles
3
Lindemann, Jan
3
Meyer, Anton
3
Muñiz, Albert M.
3
O'Guinn, Thomas C.
3
Papadopoulos, Nicolas G.
3
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3
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3
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3
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2
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Access Marketing Management e.V.
1
Eidgenössisches Institut für Geistiges Eigentum
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Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
19
The evolution of brands : from signals of quality to storehouses of trust
18
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
17
Brands and branding
17
Consumer-brand relationships : theory and practice
16
Handbook of brand relationships
16
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
15
A master class in brand planning : the timeless works of Stephen King
12
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
12
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
11
Positionen, Ambivalenzen, Perspektiven zwischen Markenbildung und Kultur
11
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
10
Brand management ; Vol. 2
9
Brands and branding geographies
9
Consumer brand relationships : meaning, measuring, managing
9
Kellogg on branding : the marketing faculty of the Kellogg School of Management
9
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
8
Psychology of branding
8
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
7
Brand management ; Vol. 1
7
Cases on branding strategies and product development : successes and pitfalls
7
Cross-cultural and critical perspectives on brands
7
Names in commerce and industry : past and present
7
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
6
Brands and brand management : contemporary research perspectives
6
Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
6
Measuring and managing brands
6
The Routledge companion to contemporary brand management
6
The definitive book of branding
6
Brand management ; Vol. 3
5
Developing successful global strategies for marketing luxury brands
5
Electronic word of mouth as a promotional technique : new insights from social media
5
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
5
Handbook of research in international marketing
5
Memorable customer experiences : a research anthology
5
Best practice der Markenführung
4
Brand management ; Vol. 4
4
Erfolgsstrategien für die Mitte - Perspektiven aus Marktforschung, Praxis und Wissenschaft : Dokumentation des Führungsgesprächs vom 7. November 2008
4
Fashion branding and communication : core strategies of European luxury brands
4
International advertising and communication : current insights and empirical findings
4
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ECONIS (ZBW)
861
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71
Examining the integration of virtual and physical platforms from luxury brand managers' perspectives
Peretti, Paola
;
Chiaudano, Valentina
;
Sawhney, Mohanbir S.
- In:
Developing successful global strategies for marketing …
,
(pp. 44-61)
.
2021
Persistent link: https://www.econbiz.de/10012521592
Saved in:
72
Managing integrated brand communication strategies in the online era : new marketing frontiers for luxury goods
Mosca, Fabrizio
;
Casalegno, Cecilia
;
Bonelli, Giulia
; …
- In:
Developing successful global strategies for marketing …
,
(pp. 62-80)
.
2021
Persistent link: https://www.econbiz.de/10012521605
Saved in:
73
Investigating the impact of luxury brands' traditional and digital contents on customer-based brand equity
Mosca, Fabrizio
;
Kitchen, Philip J.
;
Chiaudano, Valentina
- In:
Developing successful global strategies for marketing …
,
(pp. 81-100)
.
2021
Persistent link: https://www.econbiz.de/10012521623
Saved in:
74
When luxury brands changed their approach to social media
Pini, Fabrizio Maria
;
Timergaleeva, Dinara
- In:
Developing successful global strategies for marketing …
,
(pp. 101-118)
.
2021
Persistent link: https://www.econbiz.de/10012521625
Saved in:
75
Upcycled vs. recycled products by luxury brands : status and environmental concern motives
Adıgüzel, Feray
;
Donato, Carmela
- In:
Developing successful global strategies for marketing …
,
(pp. 197-212)
.
2021
Persistent link: https://www.econbiz.de/10012521699
Saved in:
76
Branding through workforce
Sharma, Antima
;
Raghuvanshi, Rinku
- In:
Employer branding for competitive advantage : models …
,
(pp. 103-118)
.
2021
Persistent link: https://www.econbiz.de/10012545625
Saved in:
77
Enhancing employee happiness : branding as an employer of choice
Dahiya, Rinki
- In:
Employer branding for competitive advantage : models …
,
(pp. 157-169)
.
2021
Persistent link: https://www.econbiz.de/10012545658
Saved in:
78
Online brand communities and brand loyalty: toward a social influence theory
Willis, Michelle
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 153-177)
.
2021
Persistent link: https://www.econbiz.de/10012607368
Saved in:
79
Brand valuation and contemporary methods used in determining brand value : a financial perspective
Sahin, Ibrahim Erem
- In:
Financial ecosystem and strategy in the digital era : …
,
(pp. 327-354)
.
2021
Persistent link: https://www.econbiz.de/10012615110
Saved in:
80
The brand NHS : undue use and its consequences
Reis, Ana Maria
;
Soares, Bárbara
- In:
New techniques for brand management in the healthcare sector
,
(pp. 142-160)
.
2021
Persistent link: https://www.econbiz.de/10012516017
Saved in:
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