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Search: subject:"Logo design"
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Brand
Brand management
26
Markenführung
26
Brand image
23
Markenimage
23
Consumer behaviour
20
Konsumentenverhalten
20
Logo design
20
Markenartikel
16
Product design
15
Produktgestaltung
15
logo design
13
Advertising effects
11
Werbewirkung
11
Brand evaluation
4
Visualisierung
4
Visualization
4
Brand logos
3
Brand meaning
3
Consumer response
3
Corporate visual identity
3
Brand equity (consumer)
2
Brand identity
2
Brand logo
2
Brand name
2
Branding
2
Corporate culture
2
Evaluation
2
Global branding
2
Kansei engineering
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Marketing
2
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2
Processing fluency
2
USA
2
United States
2
Unternehmenskultur
2
Values
2
Visual representation
2
Wahrnehmung
2
Youth education brands
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17
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Luffarelli, Jonathan
2
Alvarado, Jorge
1
Athaide, Gerard A.
1
Boman, Laura
1
Bresciani, Sabrina
1
Cao, Huai
1
Carvalho, Leonor Vacas de
1
Chan, Eugene Y.
1
Chattopadhyay, Amitava
1
Costa, Patricio
1
Cuny, Caroline
1
De Villiers, Rouxelle
1
Del Ponte, Paolo
1
Fajardo, Tatiana M.
1
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1
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1
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1
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1
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1
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1
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1
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1
Hende, Ellis van den
1
Hewage, Ganga S. Urumutta
1
Jiang, Yuwei
1
Kim, Jae-Eun
1
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1
Kim, Seongseop
1
Klink, Richard R.
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1
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1
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1
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1
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1
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1
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The journal of product & brand management
6
The journal of brand management : an international journal
3
Journal of marketing research
2
European journal of marketing
1
International journal of economic research
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of global fashion marketing : JGfM
1
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
17
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1
Brand new : how visual context shapes initial response to logos and corporate visual identity systems
Wertz, Robert A.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1388-1398
Persistent link: https://www.econbiz.de/10014485578
Saved in:
2
The impact of the threat of COVID-19 on visiting intentions as influenced by different destination logos
Kim, Jungkeun
;
Park, Jooyoung
;
Kim, Seongseop
; …
- In:
European journal of marketing
56
(
2022
)
3
,
pp. 738-767
Persistent link: https://www.econbiz.de/10013173446
Saved in:
3
Show it or say it : how brand familiarity influences the effectiveness of image-based versus text-based logos
Morgan, Carter
;
Fajardo, Tatiana M.
;
Townsend, Claudia
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 566-583
Persistent link: https://www.econbiz.de/10012548066
Saved in:
4
The effects of political ideology and brand familiarity on conspicuous consumption of fashion products
Hewage, Ganga S. Urumutta
;
Klucarova, Sona
;
Boman, Laura
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
4
,
pp. 343-358
Persistent link: https://www.econbiz.de/10012627133
Saved in:
5
Brand logo and brand gender : examining the effects of natural logo designs and color on brand gender perceptions and affect
Machado, Joana César
;
Fonseca, Beatriz
;
Martins, Carla …
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 152-170
Persistent link: https://www.econbiz.de/10012487230
Saved in:
6
Political conservatism and preference for (a)symmetrical brand logos
Northey, Gavin
;
Chan, Eugene Y.
- In:
Journal of business research : JBR
115
(
2020
),
pp. 149-159
Persistent link: https://www.econbiz.de/10012271019
Saved in:
7
Let the logo do the talking : the influence of logo descriptiveness on brand equity
Luffarelli, Jonathan
;
Mukesh, Mudra
;
Mahmood, Ammara
- In:
Journal of marketing research
56
(
2019
)
5
,
pp. 862-878
Persistent link: https://www.econbiz.de/10012177663
Saved in:
8
The visual asymmetry effect : an interplay of
logo
design
and brand personality on brand equity
Luffarelli, Jonathan
;
Stamatogiannakis, Antonios
;
Yang, …
- In:
Journal of marketing research
56
(
2019
)
1
,
pp. 89-103
Persistent link: https://www.econbiz.de/10012177241
Saved in:
9
Research on
logo
design
and evaluation of youth education brands based on visual representation
Zhu, Zhijuan
;
Cao, Huai
;
Li, Bin
- In:
The journal of product & brand management
26
(
2017
)
7
,
pp. 722-733
Persistent link: https://www.econbiz.de/10011808406
Saved in:
10
New brand
logo
design
: customers' preference for brand name and icon
Bresciani, Sabrina
;
Del Ponte, Paolo
- In:
The journal of brand management : an international journal
24
(
2017
)
5
,
pp. 375-390
Persistent link: https://www.econbiz.de/10011799018
Saved in:
1
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