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Search: subject:"symbolism"
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Brand
Consumer behaviour
55
Symbolism
49
Konsumentenverhalten
48
Brand management
34
Brand image
33
Markenführung
33
Markenimage
31
Markenartikel
25
symbolism
25
Sound symbolism
19
Advertising effects
13
Werbewirkung
13
Brand names
10
Brand symbolism
9
Phonetic symbolism
9
Branding
8
Culture
7
Luxury goods
7
Luxusgüter
7
sound symbolism
7
Aesthetics
6
Beziehungsmarketing
6
Relationship marketing
6
United States
6
Advertising
5
Aufsatzsammlung
5
Brand name
5
Brands
5
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5
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5
Kultur
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Perception
5
Product design
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Produktgestaltung
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5
power
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Article
26
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25
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English
26
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Pathak, Abhishek
4
Spence, Charles
3
Velasco, Carlos
3
Duduciuc, Alina
2
Guèvremont, Amélie
2
Kalro, Arti D.
2
Klink, Richard R.
2
Motoki, Kosuke
2
Pogacar, Ruth
2
Sharma, Dinesh
2
Wu, Lan
2
Aitken, Robert
1
Alvarado, Jorge
1
Anisimova, Tatiana
1
Arora, Sunny
1
Arora, Sunny Vijay
1
Baxter, Stacey M.
1
Bernritter, Stefan F.
1
Borzekowski, Dina
1
Brandstätter, Marion
1
Calvert, Gemma
1
Carnevale, Marina
1
Deacon, Jonathan
1
Dorner, Florian
1
Drosou, Ekaterini
1
Durif, Fabien
1
Foscht, Thomas
1
Grappe, Cindy G.
1
Grohmann, Bianca
1
Hadi, Rhonda
1
Hammerl, Manfred
1
Ilicic, Jasmina
1
Ivan, Loredana
1
Jang, Hayeun
1
Jang, Ju Yeun
1
Khair, Nadine
1
Kim, Do Yuon
1
Kouril, Michal
1
Kuehnl, Christina
1
Kulczynski, Alicia
1
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Marketing letters : a journal of research in marketing
4
The journal of brand management : an international journal
3
Asia Pacific journal of marketing and logistics
1
Athens journal of business & economics : AJBE
1
European journal of marketing : EJM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Italian journal of marketing : ITJM
1
Journal of business research : JBR
1
Journal of destination marketing & management
1
Journal of global fashion marketing : JGfM
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of promotion management : innovations in planning and applied research
1
Marketing intelligence & planning
1
Psychology & marketing
1
Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
1
Studies and scientific researches / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
1
The journal of asset management
1
The journal of consumer marketing
1
The journal of product & brand management
1
The marketing review
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ECONIS (ZBW)
26
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1
Overview of the brand journey and opportunities for future studies
Loureiro, Sandra Maria Correia
- In:
Italian journal of marketing : ITJM
2023
(
2023
)
2
,
pp. 179-206
Persistent link: https://www.econbiz.de/10014330928
Saved in:
2
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
3
How brand names affect consumer perceptions : an experimental study on the sound
symbolism
of foreign brand names
Jang, Hayeun
;
Jang, Ju Yeun
;
Kim, Do Yuon
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 119-137
Persistent link: https://www.econbiz.de/10014515037
Saved in:
4
"Foreign brands of course!" : an ethnographic study exploring COO image perceptions and its influence on the preference of foreign clothing brands
Khair, Nadine
;
Lloyd-Parkes, Elizabeth
;
Deacon, Jonathan
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
3
,
pp. 274-290
Persistent link: https://www.econbiz.de/10012584789
Saved in:
5
Creating luxury brand names in the hospitality and tourism sector : the role of sound
symbolism
in destination branding
Motoki, Kosuke
;
Park, Jaewoo
;
Pathak, Abhishek
;
Spence, …
- In:
Journal of destination marketing & management
30
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014458596
Saved in:
6
Positioning products through names : effect of sound
symbolism
on perception of products with blended brand names
Arora, Sunny Vijay
;
Kalro, Arti D.
;
Sharma, Dinesh
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 361-378
Persistent link: https://www.econbiz.de/10014229045
Saved in:
7
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
8
Greek womens' mentality towards fashion brands and the influence of print images
Drosou, Ekaterini
- In:
Athens journal of business & economics : AJBE
5
(
2019
)
4
,
pp. 301-327
Persistent link: https://www.econbiz.de/10012129901
Saved in:
9
Why does this brand speak to me? : conceptualization, scale development, and validation of brand relevance
Guèvremont, Amélie
;
Durif, Fabien
;
Grappe, Cindy G.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 609-629
Persistent link: https://www.econbiz.de/10012549621
Saved in:
10
Evaluating the impact of early- and late-acquired phonemes on the luxury appeal of brand names
Pathak, Abhishek
;
Calvert, Gemma
;
Velasco, Carlos
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 522-545
Persistent link: https://www.econbiz.de/10011771416
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