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~subject:"Brand communities"
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Search: subject_exact:"Virtuelle Community"
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Brand communities
Social Web
20,368
Social web
20,368
Online-Marketing
5,748
Internet marketing
5,694
Consumer behaviour
4,616
Konsumentenverhalten
4,616
Soziales Netzwerk
2,331
Social network
2,231
Viral marketing
2,177
Virales Marketing
2,176
Beziehungsmarketing
2,002
Relationship marketing
2,002
Electronic Commerce
1,796
Brand management
1,762
Markenführung
1,762
E-commerce
1,747
Social media
1,722
social media
1,654
Online retailing
1,413
Online-Handel
1,413
Digitalisierung
1,410
Digitization
1,385
Internet
1,287
Markenimage
983
Brand image
978
Web 2.0 technologies
931
Web 2.0-Technologien
929
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865
Digitale Plattform
862
Customer integration
848
Kundenintegration
848
Öffentlichkeitsarbeit
796
Public relations
781
Wissensmanagement
746
Knowledge management
738
Deutschland
698
Germany
685
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665
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660
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23
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Veloutsou, Cleopatra
4
Morgan-Thomas, Anna
2
Popp, Bastian
2
Woratschek, Herbert
2
Andreini, Daniela
1
Astafyeva, Alexandra
1
Bauer, Robert
1
Black, Iain
1
Calder, Bobby J.
1
Cova, Bernard
1
Danbury, Annie
1
Dessart, Laurence
1
France, Cassandra
1
Fritze, Martin Paul
1
Gegenhuber, Thomas
1
Halliday, Sue Vaux
1
Haverila, Kai
1
Haverila, Matti
1
Holmqvist, Jonas
1
Hook, Margurite
1
Hung, Yu-Chen
1
Johnen, Marius
1
Kanthavanich, Poramate
1
Kaufmann, Hans Rüdiger
1
Kim, Moon-Yong
1
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1
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Manarioti, Agapi
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1
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1
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1
Pedeliento, Giuseppe
1
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1
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1
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The journal of product & brand management
6
Journal of business research : JBR
5
The journal of brand management : an international journal
2
A Research Agenda for Service Marketing
1
Arts marketing : an international journal ; AM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of fashion marketing and management
1
Journal of retailing and consumer services
1
Journal of service management
1
Journal of strategic marketing
1
Marketing intelligence & planning
1
Organization : the critical journal of organization, theory and society
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ECONIS (ZBW)
23
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1
From customer to digital to civic to transformative engagement : a conceptual framework and future research directions
Tsiotsou, Rodoula H.
- In:
A Research Agenda for Service Marketing
,
(pp. 299-324)
.
2024
Persistent link: https://www.econbiz.de/10014518462
Saved in:
2
Love the star, love the team? : the spillover effect of athlete sub brand to team brand advocacy in online brand communities
Wong, Amy
;
Hung, Yu-Chen
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013552964
Saved in:
3
Gratifications sought versus gratifications achieved in online brand communities : satisfaction and motives of lurkers and posters
McLaughlin, Caitlin
;
Haverila, Kai
;
Haverila, Matti
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 190-207
Persistent link: https://www.econbiz.de/10013170633
Saved in:
4
Bilingual brand communities? : strategies for targeting Hispanics on social media
Villegas, Dino A.
;
Marin, Alejandra Marin
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 586-605
Persistent link: https://www.econbiz.de/10013393664
Saved in:
5
Customer interaction strategy, brand purpose and brand communities
Calder, Bobby J.
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 747-757
Persistent link: https://www.econbiz.de/10013325757
Saved in:
6
The effects of cultural distance on online brand popularity
Kim, Moon-Yong
;
Moon, Sangkil
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 302-324
Persistent link: https://www.econbiz.de/10012550282
Saved in:
7
Take the pressure down : investigating the influence of peer pressure on participation desire in child-oriented brand communities
Hook, Margurite
;
Kulczynski, Alicia
- In:
Journal of strategic marketing
29
(
2021
)
8
,
pp. 690-705
Persistent link: https://www.econbiz.de/10012653605
Saved in:
8
Facilitating value : how organizations deploy resources in social media-based brand communities
Sorensen, Anne
- In:
Journal of business research : JBR
136
(
2021
),
pp. 678-694
Persistent link: https://www.econbiz.de/10012663247
Saved in:
9
Brand community integration, participation and commitment : a comparison between consumer-run and company-managed communities
Pedeliento, Giuseppe
;
Andreini, Daniela
;
Veloutsou, …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 481-494
Persistent link: https://www.econbiz.de/10012417033
Saved in:
10
Digital ecosystem and consumer engagement : a socio-technical perspective
Morgan-Thomas, Anna
;
Dessart, Laurence
;
Veloutsou, Cleopatra
- In:
Journal of business research : JBR
121
(
2020
),
pp. 713-723
Persistent link: https://www.econbiz.de/10012417389
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