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~subject:"Brand equity"
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Search: person:"Šerić, Maja"
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Brand equity
Beziehungsmarketing
14
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Brand management
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Consumer behaviour
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Gil Saura, Irene
3
Šerić, Maja
3
Bordian, Mariia
1
Moise, Mihaela Simona
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Ruiz Molina, Maria Eugenia
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Ruiz-Molina, María Eugenia
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International journal of hospitality management
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The journal of brand management : an international journal
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The journal of services marketing
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ECONIS (ZBW)
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The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
2
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
3
How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? : evidence from the hospitality industry
Šerić, Maja
;
Gil Saura, Irene
;
Ruiz-Molina, María Eugenia
- In:
International journal of hospitality management
39
(
2014
),
pp. 144-156
Persistent link: https://www.econbiz.de/10010389390
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