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~subject:"Brand extension"
~subject:"Japan"
~subject:"Markenartikel"
~subject:"Messung"
~subject:"United States"
~type_genre:"Reprint"
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Search: subject_exact:"Brand image"
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Brand extension
Japan
Markenartikel
Messung
United States
Markenimage
54
Brand image
53
Consumer behaviour
36
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36
Brand management
33
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33
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23
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8
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6
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Reprint
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3,025
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207
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21
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21
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17
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Aaker, Jennifer
3
Benet-Martínez, Verónica
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Hoeffler, Steve
2
Keller, Kevin Lane
2
Park, C. Whan
2
Alden, Dana
1
Alford, Bruce L.
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Channon, C.
1
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1
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1
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1
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1
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1
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1
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Brand management ; Vol. 3
6
The evolution of brands : from signals of quality to storehouses of trust
6
Cross-cultural and critical perspectives on brands
5
Brand management ; Vol. 2
4
Brand management ; Vol. 1
3
Corporate brand and corporate reputation
2
International marketing ; Vol. 2
2
Marketing-mix strategies - product strategy and promotion strategy
2
Brand management ; Vol. 4
1
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ECONIS (ZBW)
31
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1
How perceived brand globalness creates brand value
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
;
Alden, Dana
-
2010
Persistent link: https://www.econbiz.de/10003922860
Saved in:
2
Brand diagnostics : mapping branding effects using consumer associative networks
Henderson, Geraldine Rosa
;
Iacobucci, Dawn
;
Calder, Bobby J.
-
2010
Persistent link: https://www.econbiz.de/10003924113
Saved in:
3
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
4
Builing strong brands in Asia : selecting the visual components of image to maximize brand strength
Henderson, Pamela W.
;
Cote, Joseph A.
;
Siew Meng Leong
; …
-
2010
Persistent link: https://www.econbiz.de/10003924183
Saved in:
5
The effect of brand attitude and brand image on brand equity
Faircloth, James B.
;
Capella, Louis M.
;
Alford, Bruce L.
-
2010
Persistent link: https://www.econbiz.de/10003924366
Saved in:
6
Brand image and brand usage
Bird, M.
;
Channon, C.
;
Ehrenberg, Andrew S. C.
-
2010
Persistent link: https://www.econbiz.de/10003924368
Saved in:
7
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
Saved in:
8
Do brand personality scales really measure brand personality?
Azoulay, Audrey
;
Kapferer, Jean-Noël
-
2010
Persistent link: https://www.econbiz.de/10003924375
Saved in:
9
A process-tracing study of brand extension evaluation
Boush, David M.
;
Loken, Barbara
-
2010
Persistent link: https://www.econbiz.de/10003924407
Saved in:
10
Drivers of brand extension success
Völckner, Franziska
;
Sattler, Henrik
-
2010
Persistent link: https://www.econbiz.de/10003924411
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