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~subject:"Brand image"
~subject:"Brand management"
~subject:"Experiment"
~subject:"Online-Handel"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Festschrift"
~type_genre:"Marktinformation"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Brand management
Experiment
Online-Handel
Service quality
Consumer behaviour
56,837
Konsumentenverhalten
56,809
Relationship marketing
7,004
Beziehungsmarketing
7,003
Markenführung
5,929
Markenimage
5,507
Theory
5,365
Theorie
5,359
Customer satisfaction
4,679
Kundenzufriedenheit
4,678
Online retailing
4,267
Dienstleistungsqualität
3,722
Social Web
3,717
Social web
3,717
USA
3,702
United States
3,693
Internet marketing
3,606
Online-Marketing
3,605
Brand
3,335
Markenartikel
3,287
Einzelhandel
3,111
Retail trade
3,097
Advertising effects
2,832
Werbewirkung
2,832
E-commerce
2,672
Electronic Commerce
2,666
Emotion
2,660
Viral marketing
2,328
Virales Marketing
2,328
Advertising
2,235
Werbung
2,207
Vertrauen
2,073
Confidence
2,072
Preismanagement
2,048
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2,048
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745
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745
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438
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Han, Heesup
55
Loureiro, Sandra Maria Correia
41
Mattila, Anna S.
41
Phau, Ian
34
Sutter, Matthias
32
Hollebeek, Linda D.
30
Diamantopoulos, Adamantios
29
Ko, Eunju
27
Bang, Nguyen
26
Lusk, Jayson L.
26
Paul, Justin
26
Sarkar, Abhigyan
24
Wu, Luorong
24
Jang, Soocheong
23
Japutra, Arnold
23
Melewar, T. C.
23
Nayga, Rodolfo M.
23
Prentice, Catherine
23
Sreejesh, S.
23
Dwivedi, Yogesh Kumar
22
Park, Jungkun
22
Guzman, Francisco
21
Hyun, Sunghyup Sean
21
Ahn, Jiseon
20
Balaji, M. S.
20
Bauer, Hans H.
19
Veloutsou, Cleopatra
19
Wiedmann, Klaus-Peter
19
Wong, IpKin Anthony
19
Gierl, Heribert
18
Law, Chun Hung Roberts
18
Pelsmacker, Patrick de
18
Septianto, Felix
18
Bilgihan, Anil
17
Dens, Nathalie
17
Ekinci, Yuksel
17
Filieri, Raffaele
17
Hanks, Lydia
17
Johnson, Lester W.
17
Kerschbamer, Rudolf
17
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18
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4
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2
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2
Center of Market Oriented Product and Production Management
2
Friedrich-Schiller-Universität Jena
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
RWTH Aachen
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
Österreich / Bundesministerium für Verkehr, Innovation und Technologie
2
American Marketing Association
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Centre de recherche pour l'étude et l'observation des conditions de vie
1
Chambre de commerce et d'industrie de Paris
1
Consumer and marketing law
1
Ecole des hautes études commerciales <Lausanne> / Département d'économétrie et d'économie politique
1
Erasmus Research Institute of Management
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Europäische Kommission / Generaldirektion Gesundheit und Verbraucher
1
Europäische Kommission / Generaldirektion Wettbewerb
1
Forschungsinstitut zur Zukunft der Arbeit
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Gesellschaft für Integrierte Kommunikationsforschung
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Hubert Burda Media Holding Kommanditgesellschaft
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
INSEAD-Wharton Alliance Center for Global Research & Development
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
Institut für Medien- und Konsumentenforschung <Erding>
1
International Association for the Study of Insurance Economics
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
LE Europe <Körperschaft>
1
Leibniz-Institut für Wirtschaftsforschung Halle
1
London Economics Ltd
1
Markendialog <12, 2008, Berlin>
1
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Published in...
All
Journal of retailing and consumer services
837
Journal of business research : JBR
802
International journal of hospitality management
321
The journal of product & brand management
314
The journal of brand management : an international journal
298
Psychology & marketing
224
Asia Pacific journal of marketing and logistics
178
Cogent business & management
139
The journal of services marketing
139
European journal of marketing : EJM
134
Journal of travel and tourism marketing
129
International journal of contemporary hospitality management
125
International journal of consumer studies
123
Journal of hospitality marketing & management
122
Journal of marketing communications
118
Journal of international consumer marketing
114
Journal of retailing
114
International journal of electronic marketing and retailing : IJEMR
112
Journal of internet commerce
112
International journal of retail & distribution management
109
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
106
International journal of internet marketing and advertising : IJIMA
104
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
100
Journal of marketing
100
Journal of the Academy of Marketing Science
100
Journal of strategic marketing
99
The international review of retail, distribution and consumer research
99
Marketing intelligence & planning
98
The service industries journal
97
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
96
Journal of consumer research : JCR ; an interdisciplinary bimonthly
96
Management science : journal of the Institute for Operations Research and the Management Sciences
95
Tourism management : research, policies, practice
95
Journal of marketing research : JMR
94
Journal of fashion marketing and management
93
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
91
Marketing letters : a journal of research in marketing
90
Electronic commerce research
86
The journal of consumer marketing
86
Journal of global marketing
85
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ECONIS (ZBW)
16,847
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16571
Measuring customer attitudes toward single vs. hybrid retail formats : impact of gender and brand name familiarity
Cho, Yoon C.
- In:
The journal of applied business research
23
(
2007
)
4
,
pp. 79-92
Persistent link: https://www.econbiz.de/10003631937
Saved in:
16572
Von Selbstdarstellern und Gesundheitstrinkern : das Phänomen Bionade unter der Lupe
Willmann, Bettina
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
35
(
2007
)
6
,
pp. 24-26
Persistent link: https://www.econbiz.de/10003605104
Saved in:
16573
Die Wirkung der Marke auf die Produktwahrnehmung : empirische Befunde von Produkttests im deutschen Zigarettenmarkt
Müller, Holger
-
2007
Persistent link: https://www.econbiz.de/10003607134
Saved in:
16574
The effects of visual enhancement on attribute/benefit desirability and brand perception measures : implications for reliability and validity
Clancy, Kevin J.
;
Rabino, Samuel
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 95-102
Persistent link: https://www.econbiz.de/10003609584
Saved in:
16575
We the people : the importance of employees in the process of building customer experience
Harris, Patrick
- In:
The journal of brand management : an international journal
15
(
2007/08
)
2
,
pp. 102-114
Persistent link: https://www.econbiz.de/10003611575
Saved in:
16576
Vertrauen der österreichischen Verbraucher in Gütesiegel im B2C E-Commerce
Doplbauer, Gerold
-
2007
Persistent link: https://www.econbiz.de/10003516992
Saved in:
16577
Consumers' perceptions of the fairness of price-matching refund policies
Kukar-Kinney, Monika
;
Xia, Lan
;
Monroe, Kent B.
- In:
Journal of retailing
83
(
2007
)
3
,
pp. 325-337
Persistent link: https://www.econbiz.de/10003517354
Saved in:
16578
Analyzing consumer-product graphs : empirical findings and applications in recommender systems
Huang, Zan
;
Zeng, Daniel D.
;
Chen, Hsinchun
- In:
Management science : journal of the Institute for …
53
(
2007
)
7
,
pp. 1146-1164
Persistent link: https://www.econbiz.de/10003519371
Saved in:
16579
The impact of medium specific investment and trust on the use of the internet for information search
Osmonbekov, Talai
;
Donthu, Naveen
;
Bellenger, Danny N.
- In:
International journal of electronic marketing and …
1
(
2006/07
)
4
,
pp. 289-302
Persistent link: https://www.econbiz.de/10003543546
Saved in:
16580
Thinking inside the box : why consumers enjoy constrained creative experiences
Dahl, Darren W.
;
Moreau, C. Page
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 357-369
Persistent link: https://www.econbiz.de/10003547551
Saved in:
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