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~subject:"Brand image"
~subject:"China"
~subject:"Consumer behaviour"
~subject:"Designation of origin"
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Brand image
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1
Men's branded underwear : an investigation of factors important to product choice
Hale, Rosanna
;
Hodges, Nancy
- In:
Qualitative market research : an international journal
16
(
2013
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10009754926
Saved in:
2
"Bonds" or "Calvin Klein" Down-under : consumer ethnocentric and brand country origin effects towards men's underwear
Lee, Wai Jin
;
Phau, Ian
;
Roy, Rajat
- In:
Journal of fashion marketing and management
17
(
2013
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10009732062
Saved in:
3
Status and nonstatus consumers' attitudes toward foreign and domestic luxury brands of underwear
Lee, Wai Jin
;
Phau, Ian
;
Roy, Rajat
- In:
Journal of international consumer marketing
24
(
2012
)
1/2
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009545352
Saved in:
4
How does visual merchandising affect consumer affective response? : an intimate apparel experience
Law, Derry
;
Wong, Christina
;
Yip, Joanne
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 112-133
Persistent link: https://www.econbiz.de/10009514317
Saved in:
5
Masculinity, intimacy, and consumption
Ourahmoune, Nacima
- In:
Gender, culture, and consumer behavior
,
(pp. 311-335)
.
2012
Persistent link: https://www.econbiz.de/10009544236
Saved in:
6
Impacts of in-store manufacturer brand expression on perceived value, relationship quality and attitudinal loyalty
Aurier, Philippe
;
Lanauze, Gilles Séré de
- In:
International journal of retail & distribution management
39
(
2011
)
11
,
pp. 810-835
Persistent link: https://www.econbiz.de/10009407694
Saved in:
7
A study of the pyjamas purchasing behaviour in Hangzhou, China
Rahman, Osmud
;
Zhu, Xiuli
;
Liu, Wing-sun
- In:
Journal of fashion marketing and management
12
(
2008
)
2
,
pp. 217-231
Persistent link: https://www.econbiz.de/10003737177
Saved in:
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