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~subject:"Brand image"
~subject:"Emotion"
~subject:"Hochschule"
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Services marketing quarterly
49
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All
ECONIS (ZBW)
49
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1
How does credibility matter? : proposing and validating a framework for the credibility of live streamers in the gaming industry
Soares, Raquel Reis
;
Liu, Juan
;
Zhang, Tingting
;
Lu, Can
; …
- In:
Services marketing quarterly
45
(
2024
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10014513540
Saved in:
2
The nexus among mobile-app quality (M-app-QUAL), brand relationship, brand advocacy, and brand equity in the retail industry
Chowdhury, Fairuz
;
Swaminathan, Srinivasan
- In:
Services marketing quarterly
44
(
2023
)
4
,
pp. 277-308
Persistent link: https://www.econbiz.de/10014418062
Saved in:
3
Self-service technology : examining the influence of emotions
Mukerjee, Kaushik
- In:
Services marketing quarterly
44
(
2023
)
2/3
,
pp. 188-205
Persistent link: https://www.econbiz.de/10014320368
Saved in:
4
Green inspired service consumption : the Gen Z consumer's perspective
Pollack, Birgit Leisen
- In:
Services marketing quarterly
44
(
2023
)
2/3
,
pp. 206-226
Persistent link: https://www.econbiz.de/10014320371
Saved in:
5
Service with a smile : the differential effects of emotional labor on boundary spanners in the banking industry
Makudza, Forbes
- In:
Services marketing quarterly
44
(
2023
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013546187
Saved in:
6
Fan sponsor acceptance : so, you want to join our sports in-group?
Vance, Lenny
;
Raciti, Maria
;
Lawley, Meredith
- In:
Services marketing quarterly
44
(
2023
)
1
,
pp. 103-120
Persistent link: https://www.econbiz.de/10013546193
Saved in:
7
I have to choose this university : understanding perceived usefulness of Word of Mouth (WOM) in choosing universities among students of higher education
Amani, David
- In:
Services marketing quarterly
43
(
2022
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012801852
Saved in:
8
Physicians' brand personality : building brand personality scale
Shafiee, Reza
;
Ansari, Fahimeh
;
Mahjob, Hossein
- In:
Services marketing quarterly
43
(
2022
)
1
,
pp. 48-66
Persistent link: https://www.econbiz.de/10012801855
Saved in:
9
Understanding key factors motivating customers to purchase brands via brand apps : a service dominant logic perspective
Tran, Trang P.
;
May, McKenzie
;
Kowalczyk, Christine M.
- In:
Services marketing quarterly
43
(
2022
)
1
,
pp. 67-86
Persistent link: https://www.econbiz.de/10012801857
Saved in:
10
The impact of internal branding on employees' brand supporting behaviour in banking
Taku, Basetsana
;
Saini, Yvonne Kabeya
;
Abratt, Russell
- In:
Services marketing quarterly
43
(
2022
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10013178031
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