//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand image"
~subject:"Markenimage"
~type_genre:"Case study"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Impact of advertising"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Markenimage
Advertising effects
45
Werbewirkung
45
Internet marketing
10
Online-Marketing
10
Brand management
9
Deutschland
9
Germany
9
Markenführung
9
Marketing management
7
Marketingmanagement
7
Consumer behaviour
5
Konsumentenverhalten
5
Theorie
5
Theory
5
Markenpolitik
4
Social Web
4
Social web
4
USA
4
United States
4
Advertising
3
Automotive industry
3
Emotion
3
Erfolgsfaktor
3
Fernsehwerbung
3
Kfz-Industrie
3
Perception
3
Product Placement
3
Product placement
3
Sponsoring
3
Sponsorship
3
Success factor
3
Television advertising
3
Wahrnehmung
3
Werbung
3
Öffentlichkeitsarbeit
3
Advertising music
2
Australia
2
Australien
2
more ...
less ...
Type of publication
All
Article
5
Book / Working Paper
2
Type of publication (narrower categories)
All
Case study
Article in journal
786
Aufsatz in Zeitschrift
786
Aufsatz im Buch
34
Book section
34
Hochschulschrift
26
Thesis
18
Graue Literatur
17
Non-commercial literature
17
Arbeitspapier
16
Working Paper
16
Conference paper
10
Konferenzbeitrag
10
Fallstudie
7
Aufsatzsammlung
3
Collection of articles of several authors
2
Lehrbuch
2
Sammelwerk
2
Reprint
1
more ...
less ...
Language
All
English
5
German
2
Author
All
Alguacil Jiménez, Mario
1
Amblee, Naveen
1
Bauer, Hans H.
1
Bui, Tung
1
Calabuig Moreno, Ferran
1
Chen, Yimiao
1
Crespo Hervás, Josep
1
Fang, Cheng-hsi
1
Hammerschmidt, Maik
1
Henkel, Sven
1
Lin, Tom M. Y.
1
Liu, Fangyi
1
Núnez-Pomar, Juan
1
Rintamäki, Jukka
1
Soliman, Dalia Mohammad
1
Stokburger, Gregor
1
Weijo, Henri
1
more ...
less ...
Published in...
All
Engaging consumers through branded entertainment and convergent media
1
International journal of electronic commerce : IJEC
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of vacation marketing : an international journal
1
Research in consumer behavior
1
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand perception and its relation to perceived performance of a public sports service
Alguacil Jiménez, Mario
;
Calabuig Moreno, Ferran
; …
- In:
Engaging consumers through branded entertainment and …
,
(pp. 202-220)
.
2015
Persistent link: https://www.econbiz.de/10011389619
Saved in:
2
Hold the line! : exploring the brand community coping process
Weijo, Henri
;
Rintamäki, Jukka
-
2014
Persistent link: https://www.econbiz.de/10010475689
Saved in:
3
Understanding the effectiveness of word-of-mouth : an elasticity perspective
Chen, Yimiao
;
Liu, Fangyi
;
Fang, Cheng-hsi
;
Lin, Tom M. Y.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
1
,
pp. 57-77
Persistent link: https://www.econbiz.de/10009730800
Saved in:
4
Exploring the role of film in promoting domestic tourism : a case study of Al Fayoum, Egypt
Soliman, Dalia Mohammad
- In:
Journal of vacation marketing : an international journal
17
(
2011
)
3
,
pp. 225-235
Persistent link: https://www.econbiz.de/10009261681
Saved in:
5
Can brand reputation improve the odds of being reviewed on-line?
Amblee, Naveen
;
Bui, Tung
- In:
International journal of electronic commerce : IJEC
12
(
2007/08
)
3
,
pp. 11-28
Persistent link: https://www.econbiz.de/10003698417
Saved in:
6
Werbung als Verhaltensvorbild für Mitarbeiter : eine empirische Untersuchung am Beispiel UBS
Henkel, Sven
-
2008
Persistent link: https://www.econbiz.de/10003754613
Saved in:
7
Marketing Performance : Messen - Analysieren - Optimieren
Bauer, Hans H.
;
Stokburger, Gregor
;
Hammerschmidt, Maik
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002934089
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->