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~subject:"Brand image"
~subject:"Produktinformation"
~type_genre:"Article in journal"
~type_genre:"Bibliografie enthalten"
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Search: subject_exact:"Technische Information"
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Brand image
Produktinformation
Product information
549
Consumer behaviour
379
Konsumentenverhalten
379
Online retailing
100
Online-Handel
100
Viral marketing
83
Virales Marketing
83
Product labelling
79
Warenkennzeichnung
79
Internet marketing
70
Online-Marketing
70
Lebensmittel
68
Food
67
USA
66
United States
66
Information behaviour
58
Informationsverhalten
58
Eating habit
47
Ernährungsverhalten
47
Product quality
45
Produktqualität
45
Theorie
38
Theory
38
Ernährung
36
Nutrition
36
E-commerce
33
Electronic Commerce
33
Experiment
32
Social Web
32
Social web
32
Advertising effects
30
Werbewirkung
30
Markenimage
29
Advertising
26
Kaufentscheidung
26
Purchase decision
26
Werbung
26
Consumer protection
25
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Article
542
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7
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547
Graue Literatur
90
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90
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59
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Arbeitspapier
57
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57
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54
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39
Collection of articles of several authors
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517
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30
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Burton, Scot
13
Howlett, Elizabeth
8
Berry, Christopher
5
Kees, Jeremy
5
Grunert, Klaus G.
4
Hitt, Lorin M.
4
Newman, Christopher L.
4
Andrews, J. Craig
3
Boztuğ, Yasemin
3
Cui, Geng
3
Forsythe, Sandra
3
Fraser, Iain M.
3
Hagen, Kornelia
3
Heiman, Amir
3
Issacharoff, Samuel
3
Jin, Ginger Zhe
3
Kaiser, Harry M.
3
Kim, Eojina
3
Kim, Jiyeon
3
Kim, Minjeong
3
Kozup, John
3
Li, Xinxin
3
Peng, Ling
3
Van der Merwe, Daleen
3
Viswanathan, Madhu
3
Wickelgren, Abraham L.
3
Amsl, Sarah
2
Atkin, Thomas
2
Bae, Soonyong
2
Balcombe, Kelvin G.
2
Bolander, Willy
2
Capella, Michael L.
2
Cawley, John H.
2
Changchit, Chuleeporn
2
Ching, Andrew
2
Chrysochou, Polymeros
2
Clement, Jesper
2
Daughety, Andrew F.
2
Dellarocas, Chrysanthos
2
Deval, Hélène
2
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Journal of business research : JBR
23
Psychology & marketing
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
14
Journal of consumer behaviour : an international research review
13
Food policy : economics planning and politics of food and agriculture
12
Information systems research : ISR
12
International journal of consumer studies
12
Journal of marketing research : JMR
10
Journal of retailing and consumer services
10
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
9
Journal of food products marketing
9
Journal of retailing
9
Journal of the Academy of Marketing Science
9
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
International journal of hospitality management
7
Journal of institutional and theoretical economics : JITE
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Marketing letters : a journal of research in marketing
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Journal of internet commerce
6
Journal of marketing communications
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
German journal of agricultural economics : GJAE
5
Journal of economic psychology : research in economic psychology and behavioral economics
5
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
5
Journal of marketing management : MM
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
The international review of retail, distribution and consumer research
5
The journal of consumer marketing
5
Asia Pacific journal of marketing and logistics
4
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
4
European journal of marketing : EJM
4
International journal of electronic commerce : IJEC
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
Journal of electronic commerce research : JECR
4
Journal of management information systems : JMIS
4
Journal of marketing
4
Management information systems : mis quarterly
4
The American economic review
4
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ECONIS (ZBW)
549
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549
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1
Healthier food choices : from consumer information to consumer empowerment in EU law
Gokani, N.
- In:
Journal of consumer policy : consumer issues in law, …
47
(
2024
)
2
,
pp. 271-296
Persistent link: https://www.econbiz.de/10014566897
Saved in:
2
ABC of online consumer disclosure duties : improving transparency and legal certainty in Europe
Luzak, J.
;
Wulf, Alexander J.
;
Seizov, Ognyan
;
Loos, M. …
- In:
Journal of consumer policy : consumer issues in law, …
46
(
2023
)
3
,
pp. 307-333
Persistent link: https://www.econbiz.de/10014422428
Saved in:
3
How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke
;
Wiedmann, Klaus-Peter
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
Saved in:
4
Effects of visual information and argument concreteness on purchase intention of consumers towards online hotel booking
Shukla, Anuja
;
Mishra, Anubhav
- In:
Vision : the journal of business perspective
27
(
2023
)
5
,
pp. 639-649
Persistent link: https://www.econbiz.de/10014433459
Saved in:
5
Disclosure in incentivized reviews : does it protect consumers?
Park, Sungsik
;
Shin, Woochoel
;
Xie, Jinhong
- In:
Management science : journal of the Institute for …
69
(
2023
)
11
,
pp. 7009-7021
Persistent link: https://www.econbiz.de/10014435450
Saved in:
6
Product information failures on websites and their impact on mobile shopping behaviour
Amsl, Sarah
;
Watson, Iain
;
Teller, Christoph
;
Wood, Steve
- In:
International journal of retail and distribution management
51
(
2023
)
9/10
,
pp. 1135-1157
Persistent link: https://www.econbiz.de/10014484074
Saved in:
7
Presenting products on websites : the importance of information quality criteria for online shoppers
Amsl, Sarah
;
Watson, Iain
;
Teller, Christoph
;
Wood, Steve
- In:
International journal of retail and distribution management
51
(
2023
)
9/10
,
pp. 1213-1238
Persistent link: https://www.econbiz.de/10014484078
Saved in:
8
The effect of brand image and product knowledge on purchase intentions with e-WOM as a mediator variable
Khoirunnisa, Dea
;
Albari, Albari
-
2023
Persistent link: https://www.econbiz.de/10014281695
Saved in:
9
Toward a differentiated understanding of the effect of Nutri-Score nutrition labeling on healthier food choices
Gassler, Birgit
;
Faesel, Claudia K.
;
Moeser, Anke
- In:
Agribusiness : an international journal
39
(
2023
)
1
,
pp. 28-50
Persistent link: https://www.econbiz.de/10014288548
Saved in:
10
Is it better to communicate product information abstractly or concretely? : the role of consumer product expertise and shopping-stage mindset
Trzebinski, Wojciech
;
Gaczek, Piotr
;
Marciniak, Beata
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 273-285
Persistent link: https://www.econbiz.de/10013552956
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