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~subject:"Brand image"
~subject:"Produktinformation"
~type_genre:"Article in journal"
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Search: subject_exact:"Technische Information"
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Brand image
Produktinformation
Product information
548
Consumer behaviour
380
Konsumentenverhalten
380
Online retailing
100
Online-Handel
100
Viral marketing
83
Virales Marketing
83
Product labelling
80
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80
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70
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70
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69
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68
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66
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66
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58
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58
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48
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48
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45
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45
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37
Nutrition
37
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36
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36
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32
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32
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32
Social Web
32
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32
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30
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30
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29
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26
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26
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26
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26
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543
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548
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518
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28
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Burton, Scot
13
Howlett, Elizabeth
8
Berry, Christopher
5
Kees, Jeremy
5
Grunert, Klaus G.
4
Hitt, Lorin M.
4
Newman, Christopher L.
4
Andrews, J. Craig
3
Boztuğ, Yasemin
3
Cui, Geng
3
Forsythe, Sandra
3
Fraser, Iain M.
3
Hagen, Kornelia
3
Heiman, Amir
3
Issacharoff, Samuel
3
Jin, Ginger Zhe
3
Kaiser, Harry M.
3
Kim, Eojina
3
Kim, Jiyeon
3
Kim, Minjeong
3
Kozup, John
3
Li, Xinxin
3
Peng, Ling
3
Van der Merwe, Daleen
3
Viswanathan, Madhu
3
Wickelgren, Abraham L.
3
Amsl, Sarah
2
Atkin, Thomas
2
Bae, Soonyong
2
Balcombe, Kelvin G.
2
Bolander, Willy
2
Capella, Michael L.
2
Cawley, John H.
2
Changchit, Chuleeporn
2
Ching, Andrew
2
Chrysochou, Polymeros
2
Clement, Jesper
2
Daughety, Andrew F.
2
Dellarocas, Chrysanthos
2
Deval, Hélène
2
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Journal of business research : JBR
23
Psychology & marketing
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
14
Journal of consumer behaviour : an international research review
13
Food policy : economics planning and politics of food and agriculture
12
Information systems research : ISR
12
International journal of consumer studies
12
Journal of marketing research : JMR
10
Journal of retailing and consumer services
10
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
9
Journal of food products marketing
9
Journal of retailing
9
Journal of the Academy of Marketing Science
9
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
International journal of hospitality management
7
Journal of institutional and theoretical economics : JITE
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Marketing letters : a journal of research in marketing
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Journal of internet commerce
6
Journal of marketing communications
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
German journal of agricultural economics : GJAE
5
Journal of economic psychology : research in economic psychology and behavioral economics
5
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
5
Journal of marketing management : MM
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
The international review of retail, distribution and consumer research
5
The journal of consumer marketing
5
Asia Pacific journal of marketing and logistics
4
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
4
European journal of marketing : EJM
4
International journal of electronic commerce : IJEC
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
Journal of electronic commerce research : JECR
4
Journal of management information systems : JMIS
4
Journal of marketing
4
Management information systems : mis quarterly
4
The American economic review
4
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ECONIS (ZBW)
548
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31
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548
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31
"If you loved our product" : do conditional review requests harm retailer loyalty?
Koukova, Nevena T.
;
Wang, Rebecca Jen-Hui
;
Isaac, Mathew S.
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 85-101
Persistent link: https://www.econbiz.de/10014283363
Saved in:
32
Exploration of the applicability of the front-of-package nutrition label to advertising in comparison with the label on the product package
Shin, Sumin
;
Park, SangHee
- In:
Journal of consumer marketing
40
(
2023
)
4
,
pp. 413-430
Persistent link: https://www.econbiz.de/10014276004
Saved in:
33
How consumer and provider responses to nutritional labelling interact : an online shopping experiment with implications for policy
Robertson, Deirdre A.
;
Andersson, Ylva
;
Lunn, Pete
- In:
Food policy : economics planning and politics of food …
121
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014489034
Saved in:
34
How does origin labelling on food packaging influence consumer product evaluation and choices? : a systematic literature review
Thøgersen, John
- In:
Food policy : economics planning and politics of food …
119
(
2023
),
pp. 1-40
Persistent link: https://www.econbiz.de/10014467540
Saved in:
35
Consumers' perception on online shopping of clothing in Kathmandu Valley
Sah, Jyoti
- In:
Nepalese journal of finance : a publication of Uniglobe …
10
(
2023
)
3
,
pp. 30-41
Persistent link: https://www.econbiz.de/10014495057
Saved in:
36
Product information the more the better? : a moderated mediation model to explain consumer purchasing intention in cross-border e-commerce
Yang, Xianchuan
;
Ma, Yin
;
Han, Jiashi
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2601-2620
Persistent link: https://www.econbiz.de/10014430270
Saved in:
37
Meaning or importance? : E-commerce consumers interest in product features presented in online offerings : the role of self-relevance and information processing
Trzebiński, Wojciech
;
Marciniak, Beata
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 224-243
Persistent link: https://www.econbiz.de/10014288100
Saved in:
38
Information multidimensionality in online customer reviews
Wang, Fang
;
Du, Zhao
;
Wang, Shan
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014288105
Saved in:
39
Nutri-Score Vs. Nutrition Claim : the effects of incongruent front-of-pack nutritional information on consumer perceptions of product healthiness, brand attitude, and purchase inte...
Janssen, Loes
;
Bogaert, Eline A. M.
- In:
Journal of food products marketing : innovations in …
29
(
2023
)
2/3
,
pp. 69-81
Persistent link: https://www.econbiz.de/10014289609
Saved in:
40
Nutrition information and visual attention : insights from a meta-analytical approach
Ladeira, W. J
;
Santini, F. O
;
Perin, G. M
- In:
Journal of food products marketing : innovations in …
29
(
2023
)
4
,
pp. 101-114
Persistent link: https://www.econbiz.de/10014289627
Saved in:
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