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~subject:"Brand image"
~subject:"Theorie"
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Search: subject_exact:"Impact of advertising"
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Brand image
Theorie
Advertising effects
7,666
Werbewirkung
7,666
Advertising
3,688
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3,688
Consumer behaviour
3,496
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3,496
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2,071
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2,068
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1,114
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963
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613
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597
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440
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439
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439
Werbepsychologie
394
Psychology of advertising
392
Fernsehwerbung
366
Television advertising
366
Zielgruppe
362
Target group
359
advertising
338
Experiment
312
Wahrnehmung
261
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258
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258
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Esch, Franz-Rudolf
16
Gierl, Heribert
16
Bauer, Hans H.
13
Pelsmacker, Patrick de
10
Dens, Nathalie
8
Srinivasan, Shuba
8
Fuchs, Wolfgang
7
Pauwels, Koen
7
Sreejesh, S.
7
Unger, Fritz
7
Vashisht, Devika
7
Diehl, Sandra
6
Drengner, Jan
6
Erfgen, Carsten
6
Hanssens, Dominique M.
5
Huber, Frank
5
Ilicic, Jasmina
5
Kulczynski, Alicia
5
Langner, Tobias
5
Matthes, Jörg
5
Muehling, Darrel D.
5
Mäder, Ralf
5
Romaniuk, Jenni
5
Roy, Subhadip
5
Sattler, Henrik
5
Shelegia, Sandro
5
Soberman, David A.
5
Terlutter, Ralf
5
Verhellen, Yann
5
Wilson, Christopher
5
Arora, Nilesh
4
Bang Nguyen Viet
4
Baxter, Stacey M.
4
Ceyp, Michael
4
Dekimpe, Marnik G.
4
Diamantopoulos, Adamantios
4
Doraszelski, Ulrich
4
Draganska, Michaela
4
Herrmann, Jean-Luc
4
Jang, Soocheong
4
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Erasmus Research Institute of Management
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Springer Fachmedien Wiesbaden
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
Association of National Advertisers
1
Books on Demand GmbH <Norderstedt>
1
European University Institute / Department of Economics
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Herbert von Halem Verlag
1
Leuphana Universität Lüneburg
1
Macquarie University / Department of Business
1
National Bureau of Economic Research
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Shaker Verlag
1
Universität Hohenheim
1
Universität Mannheim
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Journal of business research : JBR
44
Journal of marketing communications
40
The journal of product & brand management
31
International journal of advertising : the quarterly review of marketing communications
30
International journal of advertising : the review of marketing communications
28
Journal of advertising research
22
Psychology & marketing
22
Marketing : ZFP ; journal of research and management
21
SpringerLink / Bücher
20
Journal of advertising : official publication of the American Academy of Advertising
19
Journal of promotion management : JPM
18
The journal of brand management : an international journal
18
Journal of retailing and consumer services
17
Gabler Edition Wissenschaft
16
Journal of promotion management : innovations in planning and applied research
16
International journal of internet marketing and advertising : IJIMA
15
Marketing letters : a journal of research in marketing
15
European journal of marketing : EJM
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Asia Pacific journal of marketing and logistics
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Marketing intelligence & planning
10
Springer eBook Collection / Business and Economics
10
International journal of hospitality management
9
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
8
International journal of electronic commerce : IJEC
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of global marketing
8
The journal of consumer marketing
8
Berichte aus der Betriebswirtschaft
7
International journal of sports marketing & sponsorship
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of current issues and research in advertising : JCIRA
7
Journal of marketing research : JMR
7
Journal of the Academy of Marketing Science
7
American journal of agricultural economics
6
Journal of marketing
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Tourism management : research, policies, practice
6
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
6
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ECONIS (ZBW)
1,402
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91
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
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92
A cultural perspective on the effects of comprehension and slogan meaning types on attitude toward the advertisement and brand
Shahriari, Elmira
;
Abbassi, Hamid
;
Torres, Ivonne M.
; …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 983-1001
Persistent link: https://www.econbiz.de/10014471167
Saved in:
93
When celebrity endorsements collide with social activism : exploring athlete celebrity endorsements, social issues and brand perception
Schartel Dunn, Stephanie G.
;
Nisbett, Gwen S.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 558-569
Persistent link: https://www.econbiz.de/10014331533
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94
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
95
Evaluating the impact of emotional advertisement on customers and its relationship with brand value
Shayegan, Mohammad Javad
;
Keshavarzian, Mohammad
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 350-368
Persistent link: https://www.econbiz.de/10014442627
Saved in:
96
The effects of positive valence and intensity of word-of-mouth and advertising on forming beer brand equity and purchase intentions
Wang, Edward Shih-Tse
;
Lin, Jia-Yi
;
Liao, Yu-Ting
- In:
Journal of food products marketing : innovations in …
29
(
2023
)
8/9
,
pp. 255-269
Persistent link: https://www.econbiz.de/10014443964
Saved in:
97
Country tourism advertising as a tool of spillover effects on the example of Poland
Kosmaczewska, Joanna
;
Kim, SangJun
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 616-634
Persistent link: https://www.econbiz.de/10014454798
Saved in:
98
An integrative approach to examining the celebrity endorsement process in shaping affective destination image : a k-pop culture perspectives
Lee, Sojung
;
Jeong, EunHa
- In:
Tourism management perspectives : TMP
48
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014461356
Saved in:
99
Effects of ad music attitude on ad attitude, brand attitude, and purchase intention
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 486-501
Persistent link: https://www.econbiz.de/10014422420
Saved in:
100
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
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