//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand image"
~type_genre:"Article in journal"
~type_genre:"Collection of articles written by one author"
~type_genre:"Forschungsbericht"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Product design"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Produktgestaltung
2,360
Product design
2,358
New product development
542
Produktentwicklung
541
Theorie
500
Theory
500
Innovation
467
Consumer behaviour
371
Konsumentenverhalten
370
Innovation management
313
Innovationsmanagement
313
USA
165
United States
165
product design
146
Quality management
131
Qualitätsmanagement
131
Product quality
129
Produktqualität
129
Product differentiation
119
Produktdifferenzierung
119
Brand management
111
Markenführung
111
Product life cycle
93
Produktlebenszyklus
93
Aesthetics
86
Lieferkette
86
Supply chain
86
Ästhetik
86
Markenimage
83
Fertigungsprogramm
82
Master production schedule
82
Automotive industry
79
Kfz-Industrie
79
Modularity
76
Modularisierung
75
Sustainable product
75
Öko-Produkt
75
Marketing management
70
Marketingmanagement
70
more ...
less ...
Online availability
All
Undetermined
49
Free
8
Type of publication
All
Article
83
Type of publication (narrower categories)
All
Article in journal
Collection of articles written by one author
Forschungsbericht
Aufsatz in Zeitschrift
83
Aufsatz im Buch
19
Book section
19
Collection of articles of several authors
5
Sammelwerk
5
Hochschulschrift
4
Thesis
4
Aufsatzsammlung
3
Handbook
2
Handbuch
2
Case study
1
Conference proceedings
1
Fallstudie
1
Graue Literatur
1
Konferenzschrift
1
Non-commercial literature
1
more ...
less ...
Language
All
English
82
German
1
Author
All
Herrmann, Andreas
3
Luffarelli, Jonathan
3
Jiang, Yuwei
2
Landwehr, Jan Rüdiger
2
Mahmood, Ammara
2
Mishra, Abhishek
2
Mukesh, Mudra
2
Orth, Ulrich R.
2
Wentzel, Daniel
2
Affonso, Felipe M.
1
Alba, Joseph W.
1
Alexander, Nicholas
1
Alhidari, Abdullah M.
1
Almeshal, Soad A.
1
Amit, R.K.
1
Arboleda, A. M.
1
Arroyo, Ch.
1
Bajaj, Aditi
1
Balachander, Subramanian
1
Battistella, Cinzia
1
Baumgarth, Carsten
1
Beal, Virginia
1
Bettels, Jannick
1
Biotto, Gianluca
1
Blijlevens, Janneke
1
Boltz, Dirk-Mario
1
Bond, Samuel D.
1
Borgelink, Bianca G. D.
1
Brakus, J. Joško
1
Bresciani, Sabrina
1
Bronkhorst, Ewald
1
Brunner, Christian Boris
1
Buganza, Tommaso
1
Buschgens, Mark
1
Bäckström, Izabelle
1
Cai, Yuanyuan
1
Cao, Huai
1
Carson, Stephen J.
1
Carvalho, Leonor Vacas de
1
Celhay, Franck
1
more ...
less ...
Published in...
All
Psychology & marketing
7
The journal of brand management : an international journal
6
The journal of product & brand management
6
Journal of business research : JBR
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of marketing
3
Journal of marketing research
3
Journal of retailing
3
International journal of product development : IJPD
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing communications
2
Journal of retailing and consumer services
2
AMS review : official publication of the Academy of Marketing Science
1
Agricultural and resource economics review : ARER
1
Business horizons
1
European journal of innovation management : EJIM
1
European journal of international management : EJIM
1
European journal of marketing
1
European journal of marketing : EJM
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International journal of management practice : IJMP
1
International journal of market research
1
International journal of retail & distribution management
1
International journal of services and operations management
1
International studies of management and organization
1
Journal of Indian business research
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business market management : JBM
1
Journal of business venturing
1
Journal of consumer behaviour
1
Journal of creating value
1
Journal of current issues and research in advertising
1
Journal of food products marketing
1
Journal of global fashion marketing : JGfM
1
Journal of international business and economics : JIBE
1
Journal of international marketing
1
Journal of management and strategy : JMS
1
Journal of marketing and consumer behaviour in emerging markets
1
Journal of marketing for higher education
1
more ...
less ...
Source
All
ECONIS (ZBW)
83
Showing
1
-
10
of
83
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
When reality backfires : product evaluation context and the effectiveness of augmented reality in e-commerce
Pfaff, Alexander
;
Spann, Martin
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2413-2427
Persistent link: https://www.econbiz.de/10014432410
Saved in:
2
How to signal product variety on pack : an investigation of color and image cues
Ward, Ella
;
Romaniuk, Jenni
;
Trinh, Giang
;
Dawes, John
; …
- In:
International journal of market research
66
(
2024
)
1
,
pp. 46-72
Persistent link: https://www.econbiz.de/10014584428
Saved in:
3
Creating value for brand practice by design research : new brand sprint as an illustrative example
Baumgarth, Carsten
;
Boltz, Dirk-Mario
;
Kaibel, Cosima
- In:
Journal of creating value
9
(
2023
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10014582535
Saved in:
4
Refining replacements : validating a revised typology of visual metaphor using perceived processing fluency and aesthetic pleasure
Enschot, Renske van
;
Hooijdonk, Charlotte van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 344-367
Persistent link: https://www.econbiz.de/10014234040
Saved in:
5
The visual naturalness effect : impact of natural logos on brand personality perception
Chen, Tingting
;
Wu, Zhanyong
;
Hu, Long
;
Jia, Qingcheng
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1351-1363
Persistent link: https://www.econbiz.de/10014325975
Saved in:
6
How
product
design
affects repurchase intention, eWOM, and museum visit intention : museum mystery boxes in China
Lin, Feng
;
Ryu, Kisang
- In:
Journal of travel and tourism marketing
40
(
2023
)
5
,
pp. 434-451
Persistent link: https://www.econbiz.de/10014369822
Saved in:
7
Product specific determinants of electronic gadget purchase intention : a case of the purchase behaviour of Indian youth
Kulkarni, Shrinivas
;
James, Leena
- In:
International journal of management practice : IJMP
15
(
2022
)
2
,
pp. 205-234
Persistent link: https://www.econbiz.de/10013093085
Saved in:
8
Visual aesthetic quotient : establishing the effects of computational aesthetic measures for servicescape design
Kumar, Deepak S.
;
Sahadev, Sunil
;
Purani, Keyoor
- In:
Journal of service research
27
(
2024
)
2
,
pp. 250-267
Persistent link: https://www.econbiz.de/10014580431
Saved in:
9
Designing for identity : how and when brand visual aesthetics enable consumer diasporic identity
Buschgens, Mark
;
Blijlevens, Janneke
- In:
European journal of marketing
58
(
2024
)
4
,
pp. 986-1014
Persistent link: https://www.econbiz.de/10015047351
Saved in:
10
Logo shape and color as drivers of change in brand evaluation and recognition
Torbarina, Matia
;
Grgurić Čop, Nina
;
Jelenc, Lara
- In:
Naše gospodarstvo : NG
67
(
2021
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10012584407
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->