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Search: subject:"Generation-Y"
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Brand image
Generation Y
363
Consumer behaviour
123
Konsumentenverhalten
117
Age group
47
Altersgruppe
47
Generation X
45
generation Y
45
Generation Z
36
Generationengerechtigkeit
34
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34
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28
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28
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26
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26
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24
Employee retention
22
Job satisfaction
22
Beziehungsmarketing
21
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21
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21
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21
Arbeitszufriedenheit
20
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20
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20
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Esmaeilpour, Fariba
2
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1
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1
Bento, Marisa
1
Bin Abul, Kashem Saad
1
Biswas, Abhijit
1
Boon Liat Cheng
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Caryn Kar Yan Ng
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Asia Pacific journal of marketing and logistics
1
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1
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1
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1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of international management : EJIM
1
Global business review
1
International journal of Indian culture and business management
1
Journal of Contemporary Issues in Business and Government
1
Journal of fashion marketing and management
1
Journal of global marketing
1
Journal of hospitality marketing & management
1
Journal of international consumer marketing
1
Journal of retailing and consumer services
1
Journal of service theory and practice : JSTP
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
South Asian journal of business studies
1
The international review of retail, distribution and consumer research
1
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
20
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1
Green consumerism, green perceived value, and restaurant revisit intention : millennials' sustainable consumption with moderating effect of green perceived quality
Riva, Farzana
;
Magrizos, Solon
;
Rubel, Mohammad Rabiul …
- In:
Business strategy and the environment
31
(
2022
)
7
,
pp. 2807-2819
Persistent link: https://www.econbiz.de/10013463174
Saved in:
2
Beauty product brand experimentation : how celebrities and reference groups influence South African female
Generation
Y
consumers
Dalziel, Riané Cherylise
- In:
European journal of international management : EJIM
22
(
2024
)
1
,
pp. 31-51
Persistent link: https://www.econbiz.de/10014513932
Saved in:
3
Factors influencing online luxury purchase intentions : the moderating role of bandwagon luxury consumption behavior
Jain, Sheetal
- In:
South Asian journal of business studies
13
(
2024
)
1
,
pp. 90-117
Persistent link: https://www.econbiz.de/10014526790
Saved in:
4
Factors affecting smartphone purchase decisions of
Generation-Y
Nushrat Shabrin
;
Khandaker, Sarod
;
Bin Abul, Kashem Saad
; …
- In:
Journal of Contemporary Issues in Business and Government
23
(
2017
)
1
,
pp. 47-65
Persistent link: https://www.econbiz.de/10011941918
Saved in:
5
Exploring the level of sustainability awareness among consumers within the fast-fashion clothing industry : a dual business and consumer perspective
Papadopoulou, Maria
;
Papasolomou, Ioanna
;
Thrassou, Alkis
- In:
Competitiveness review : CR
32
(
2022
)
3
,
pp. 350-375
Persistent link: https://www.econbiz.de/10013429398
Saved in:
6
An empirical study on shopping motivation among
Generation
Y
Indian
Kumar, Sushant
;
Sadarangani, Pradip
- In:
Global business review
22
(
2021
)
2
,
pp. 500-516
Persistent link: https://www.econbiz.de/10012520243
Saved in:
7
The study of brand extension among
generation
Y
in the Indian market
Joshi, Richa
;
Yadav, Rajan
- In:
International journal of Indian culture and business …
19
(
2019
)
3
,
pp. 339-353
Persistent link: https://www.econbiz.de/10012145973
Saved in:
8
Antecedents of global brand purchase likelihood : exploring the mediating effect of quality, prestige and familiarity
Hussein, Rania
;
Hassan, Salah
- In:
Journal of international consumer marketing
30
(
2018
)
5
,
pp. 288-303
Persistent link: https://www.econbiz.de/10011966059
Saved in:
9
Antecedents and outcomes of lifestyle hotel brand attachment and love : the case of Gen Y
Liu, Chyong-Ru
;
Wang, Yao-Chin
;
Chiu, Tsui-Hua
;
Chen, …
- In:
Journal of hospitality marketing & management
27
(
2018
)
3
,
pp. 281-298
Persistent link: https://www.econbiz.de/10011880412
Saved in:
10
Brand engagement and search for brands on social media : comparing Generations X and Y in Portugal
Bento, Marisa
;
Martinez, Luisa M.
;
Martinez, Luis F.
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 234-241
Persistent link: https://www.econbiz.de/10011883208
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