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~subject:"Brand image"
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Brand image
Brand management
18
Markenführung
18
Consumer behaviour
17
Konsumentenverhalten
17
Brand
16
Markenartikel
16
Markenimage
13
local brands
11
International marketing
9
Internationales Marketing
9
Local brands
9
global brands
6
Beziehungsmarketing
3
Designation of origin
3
Emerging economies
3
Global brands
3
Herkunftsbezeichnung
3
Multinationales Unternehmen
3
Relationship marketing
3
Schwellenländer
3
Transnational corporation
3
Consumer based brand equity
2
Country of origin
2
Foreign brands
2
Global and local brands
2
Globalisierung
2
Globalization
2
Indonesia
2
Indonesien
2
Rules of origin
2
Status seeking motivation
2
Ursprungsregeln
2
ethnocentrism
2
telecommunication
2
Air pollution
1
Animosity
1
Armutsbekämpfung
1
Auslandsaufenthalt
1
B-to-B-Marketing
1
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English
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Davvetas, Vasileios
3
Diamantopoulos, Adamantios
3
Miocevic, Dario
2
Tjiptono, Fandy
2
Zdravkovic, Srdan
2
Andrianombonana, Haja Tiana Rakotondrainibe
1
Arli, Denni
1
Brecic, Ruzica
1
Brown, Brian P.
1
Cai, Bofeng
1
Chen, Shuo
1
Dewi Retno Rosari, Theresia Sri
1
Gürhan-Canli, Zeynep
1
Halkias, Georgios
1
Hayran, Ceren
1
Heinberg, Martin
1
Kumar, Dipanjan
1
Li, Yang
1
Meng, Meijun
1
Mohan, Mayoor
1
Narsingh, Sunita Sandy
1
Rambocas, Meena
1
Sarıal-Abi, Gülen
1
Schoefer, Klaus
1
Sichtmann, Christina
1
Srivastava, Ankur
1
Wang, Yong
1
Yang, Dandan
1
Zhou, Qingjie
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Journal of international marketing
3
Asia Pacific journal of marketing and logistics
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of bank marketing
1
International marketing review
1
Journal of Indian business research
1
Journal of business research : JBR
1
Journal of global marketing
1
Journal of promotion management : JPM
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The journal of product & brand management
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ECONIS (ZBW)
13
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1
How air pollution affects consumers' local brand choices : explanation from attribution and compensation tendency
Wang, Yong
;
Meng, Meijun
;
Li, Yang
;
Zhou, Qingjie
;
Cai, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2447-2465
Persistent link: https://www.econbiz.de/10014430255
Saved in:
2
Exploring the chain of effects between local identity and expatriate consumers' preference for local food brands
Miocevic, Dario
;
Brecic, Ruzica
;
Zdravkovic, Srdan
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 718-730
Persistent link: https://www.econbiz.de/10013407497
Saved in:
3
Impact of perceived brand localness and globalness on brand trust to predict customer responses towards retail banks : the case of Trinidad and Tobago
Rambocas, Meena
;
Narsingh, Sunita Sandy
- In:
International journal of bank marketing
40
(
2022
)
4
,
pp. 701-723
Persistent link: https://www.econbiz.de/10013396395
Saved in:
4
Acculturation of expatriate consumers : conditional effects of mental attachments to home country
Miocevic, Dario
;
Zdravkovic, Srdan
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 193-206
Persistent link: https://www.econbiz.de/10012260092
Saved in:
5
Consumers and brands across the globe : research synthesis and new directions
Gürhan-Canli, Zeynep
;
Sarıal-Abi, Gülen
;
Hayran, Ceren
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 96-117
Persistent link: https://www.econbiz.de/10011848807
Saved in:
6
"Should I have bought the other one?" : experiencing regret in global versus local brand purchase decisions
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
Saved in:
7
Perceived globalness and localness in B2B brands : a co-branding perspective
Mohan, Mayoor
;
Brown, Brian P.
;
Sichtmann, Christina
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 59-70
Persistent link: https://www.econbiz.de/10011887285
Saved in:
8
Outbreaks of animosity against the West in China : effects on local brand consumption
Heinberg, Martin
- In:
International marketing review
34
(
2017
)
4
,
pp. 514-535
Persistent link: https://www.econbiz.de/10011760568
Saved in:
9
How product category shapes preferences toward global and
local
brands
: a schema theory perspective
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
24
(
2016
)
4
,
pp. 61-81
Persistent link: https://www.econbiz.de/10011626815
Saved in:
10
Examining brand origin recognition accuracy in Indonesia
Tjiptono, Fandy
;
Andrianombonana, Haja Tiana Rakotondrainibe
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
5
,
pp. 878-897
Persistent link: https://www.econbiz.de/10011616850
Saved in:
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