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~subject:"Brand image"
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Search: subject:"Phonetic symbolism"
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Brand image
Phonetic symbolism
9
Congruence
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Markenimage
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Advertising
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Advertising effects
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Brand
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Brand management
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Ilicic, Jasmina
2
Kulczynski, Alicia
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Pathak, Abhishek
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Velasco, Carlos
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Baxter, Stacey M.
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European journal of marketing : EJM
1
Marketing letters : a journal of research in marketing
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The journal of asset management
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The journal of brand management : an international journal
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ECONIS (ZBW)
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The sound of branding : an analysis of the initial phonemes of popular brand names
Pathak, Abhishek
;
Velasco, Carlos
;
Spence, Charles
- In:
The journal of asset management
27
(
2020
)
3
,
pp. 339-354
Persistent link: https://www.econbiz.de/10012298801
Saved in:
2
Evaluating the impact of early- and late-acquired phonemes on the luxury appeal of brand names
Pathak, Abhishek
;
Calvert, Gemma
;
Velasco, Carlos
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 522-545
Persistent link: https://www.econbiz.de/10011771416
Saved in:
3
Using sublexical priming to enhance brand name
phonetic
symbolism
effects in young children
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 565-577
Persistent link: https://www.econbiz.de/10011780874
Saved in:
4
Names versus faces : examining spokesperson-based congruency effects in advertising
Ilicic, Jasmina
;
Baxter, Stacey
;
Kulczynski, Alicia
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10010519631
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