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~subject:"Brand image"
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Brand image
Consumer behaviour
124
Konsumentenverhalten
124
Anthropomorphism
103
Concept of man
88
Menschenbild
88
anthropomorphism
62
Markenimage
55
Brand management
47
Markenführung
47
Beziehungsmarketing
46
Relationship marketing
46
Artificial intelligence
37
Advertising effects
34
Werbewirkung
34
Brand
32
Markenartikel
32
Künstliche Intelligenz
31
Robot
25
Roboter
25
Emotion
22
Brand anthropomorphism
21
Dienstleistungsqualität
20
Service quality
20
Customer service
15
Personality psychology
15
Persönlichkeitspsychologie
15
artificial intelligence
14
Advertising
13
Werbung
13
Customer satisfaction
12
Kundenservice
12
Kundenzufriedenheit
12
Homo Oeconomicus
11
Homo economicus
11
Behavioral economics
10
Cognition
10
Kognition
10
Verhaltensökonomik
10
Confidence
9
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3
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3
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English
55
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Aggarwal, Pankaj
2
Bajpai, Naval
2
Brandão, Amélia Maria Pinto da Cunha
2
Cui, Yuanyuan
2
Dwinita Laksmidewi
2
Huang, Li
2
Khandelwal, Utkal
2
Madden, Thomas Justin
2
Malhotra, Gunjan
2
Patrizi, Michela
2
Popoli, Paolo
2
Puzakova, Marina
2
Roth, Martin S.
2
Van Esch, Patrick
2
Vernuccio, Maria
2
Šerić, Maja
2
Abratt, Russell
1
Afiff, Adi Zakaria
1
Agrawal, Shivan
1
Agrawal, Shivani
1
Ahuvia, Aaron C.
1
Alexander, Nicholas
1
Ali, Faizan
1
Amin, Muslim
1
Anestis, Michael Chrissos
1
Arli, Denni
1
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1
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Belk, Russell W.
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1
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1
Chen, Rocky Peng
1
Dalman, M. Deniz
1
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1
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1
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Journal of business research : JBR
7
The journal of brand management : an international journal
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of retailing and consumer services
4
Psychology & marketing
4
International review on public and non-profit marketing
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Strong brands, strong relationships
2
The service industries journal
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Asian Academy of Management journal : AAMJ
1
Business horizons
1
Cogent business & management
1
DLSU business & economics review
1
European business review
1
European journal of management and business economics : EJM&BE
1
European journal of marketing
1
International journal of retail and distribution management
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of customer behaviour
1
Journal of global fashion marketing : JGfM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing and consumer behaviour in emerging markets
1
Journal of marketing communications
1
Journal of sustainable marketing
1
Management research review
1
Marketing : ZFP ; journal of research and management
1
Schmalenbach business review : sbr
1
The Cornell hospitality quarterly
1
The marketing review
1
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
1
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ECONIS (ZBW)
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41
You're so loveble :
anthropomorphism
and brand love
Rauschnabel, Philipp A.
;
Ahuvia, Aaron C.
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 372-395
Persistent link: https://www.econbiz.de/10010410667
Saved in:
42
Building a human brand : brand
anthropomorphism
unravelled
Portal, Sivan
;
Abratt, Russell
;
Bendixen, Michael
- In:
Business horizons
61
(
2018
)
3
,
pp. 367-374
Persistent link: https://www.econbiz.de/10011866290
Saved in:
43
Morphing
anthropomorphism
: an update
Belk, Russell W.
;
Kniazeva, Maria
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
3
,
pp. 239-247
Persistent link: https://www.econbiz.de/10011892171
Saved in:
44
Brands as rivals : consumer pursuit of distinctiveness and the role of brand
anthropomorphism
Puzakova, Marina
;
Aggarwal, Pankaj
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
4
,
pp. 869-888
Persistent link: https://www.econbiz.de/10011951080
Saved in:
45
Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
Saved in:
46
The effect of social exclusion on consumer preference for anthropomorphized brands
Chen, Rocky Peng
;
Wan, Echo Wen
;
Levy, Eric
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
1
,
pp. 23-34
Persistent link: https://www.econbiz.de/10011771816
Saved in:
47
When brand
anthropomorphism
alters perceptions of justice : the moderating role of self-construal
Kwak, Hyokjin
;
Puzakova, Marina
;
Rocereto, Joseph F.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 851-871
Persistent link: https://www.econbiz.de/10011792407
Saved in:
48
Anthropomorphism
in advertising : the effect of anthropomorphic product demonstration on consumer purchase intention
Dwinita Laksmidewi
;
Susianto, Harry
;
Afiff, Adi Zakaria
- In:
Asian Academy of Management journal : AAMJ
22
(
2017
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10011797851
Saved in:
49
Humanizing brands : when brands seem to be like me, part of me, and in a relationship with me
MacInnis, Deborah J.
;
Folkes, Valerie S.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
3
,
pp. 355-374
Persistent link: https://www.econbiz.de/10011739830
Saved in:
50
The influence of social media interactions on consumer-brand relationships : a three-country study of brand perceptions and marketing behaviors
Hudson, Simon
;
Huang, Li
;
Roth, Martin S.
;
Madden, …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10011490803
Saved in:
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