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~subject:"Brand image"
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Search: subject:"congruity"
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Brand image
Consumer behaviour
175
Konsumentenverhalten
175
Brand management
111
Markenführung
111
Markenimage
109
Self-congruity
61
Personality psychology
58
Persönlichkeitspsychologie
58
Beziehungsmarketing
52
Relationship marketing
52
Advertising effects
45
Werbewirkung
45
Brand
42
Markenartikel
41
self-congruity
39
Holiday behaviour
30
Urlaubsverhalten
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Gender
29
Geschlecht
27
Tourism marketing
25
Tourismusmarketing
25
Advertising
24
Werbung
24
Destination management
23
Destinationsmanagement
23
Brand loyalty
20
Internet marketing
19
Markentreue
19
Online-Marketing
19
Customer satisfaction
18
Kundenzufriedenheit
18
Tourism
17
Tourismus
17
Social Web
15
Social web
15
Luxury goods
13
Luxusgüter
13
Perception
13
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Liu, Fang
3
Moharana, Tapas Ranjan
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Pradhan, Debasis
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Chua, Bee-Lia
2
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2
Fastoso, Fernando
2
Han, Heesup
2
Hussein, Ananda Sabil
2
Indrawati, Nur Khusniyah
2
Kang, Juhee
2
Kim, Hyeon-Cheol
2
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2
Lee, Seonjeong
2
Noermijati, Noermijati
2
Roy, Rajat
2
Su, Na
2
Sudhana, Pranakusuma
2
Torelli, Carlos J.
2
Zhang, Jing
2
Aali, Samad
1
Aguirre-Rodriguez, Alexandra
1
Ahmad, Zubair
1
Aktan, Murat
1
Al-Mamun, Abdullah
1
Allman, Helena F.
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Alryalat, Mohammad Abdallah Ali
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Alwan, Mohammed
1
Angelina Hanh Nhat Le
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Arnold, Christian
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Ashrafpour, Negar
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1
Barrio-García, Salvador del
1
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1
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1
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Journal of business research : JBR
9
The journal of product & brand management
6
Journal of retailing and consumer services
5
Journal of travel and tourism marketing
4
Asia Pacific journal of marketing and logistics
3
International journal of contemporary hospitality management
3
International journal of hospitality management
3
Journal of destination marketing & management
3
Journal of fashion marketing and management
3
Journal of international consumer marketing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
The journal of brand management : an international journal
3
Tourism management : research, policies, practice
3
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
2
European journal of marketing : EJM
2
International journal of advertising : the review of marketing communications
2
International journal of sports marketing & sponsorship
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of marketing communications
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of strategic marketing
2
Journal of vacation marketing
2
Marketing intelligence & planning
2
Psychology & marketing
2
The journal of consumer marketing
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Tourism review
2
Asian Academy of Management journal : AAMJ
1
Asian journal of business and accounting : AJBA
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Australasian marketing journal
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European Sport management quarterly : ESMQ
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Human resource management
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International journal of advertising : the quarterly review of marketing communications
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International journal of economic perspectives : IJEP
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of public sector management
1
International marketing review
1
International review on public and non-profit marketing
1
Journal of Islamic marketing
1
Journal of business & economics research
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ECONIS (ZBW)
109
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1
Understanding damage to and reparation of brand trust : a closer look at image
congruity
in the context of negative publicity
Tong, Zelin
;
Feng, Jingdan
;
Liu, Fang
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 157-170
Persistent link: https://www.econbiz.de/10013552948
Saved in:
2
When endorsers behave badly : consumer self-expression and negative meaning transfer
Breberina, Jovica
;
Shukla, Paurav
;
Rosendo-Rios, Veronica
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 771-795
Persistent link: https://www.econbiz.de/10013209404
Saved in:
3
Does self-
congruity
or functional
congruity
better predict destination attachment? : a higher-order structural model
Usakli, Ahmet
;
Kucukergin, Kemal Gurkan
;
Shi, Da
; …
- In:
Journal of destination marketing & management
23
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013194640
Saved in:
4
The effect of green self identity, self-
congruity
, perceived value on bioplastic product purchase intention : evidence from Indonesian consumers
Salsabila, Puteri
;
Hartono, Arif
-
2023
Persistent link: https://www.econbiz.de/10014281694
Saved in:
5
Explaining the unsuccessful relationships between brand awareness and behavioral intention : a serial mediation study
Sudhana, Pranakusuma
;
Noermijati, Noermijati
;
Hussein, …
- In:
Management research review
46
(
2023
)
12
,
pp. 1852-1864
Persistent link: https://www.econbiz.de/10014430996
Saved in:
6
The elements of brand anthropomorphism : qualitative investigation into local brands amongst young adult consumers
Mayasari, Iin
;
Haryanto, Handrix Chris
- In:
ASEAN marketing journal : Association of Southeast …
14
(
2022
)
1
,
pp. 53-71
and self-brand
congruity
based on the review of Guido and Peluso's conceptualization. Design/methodology/approach: This …
Persistent link: https://www.econbiz.de/10014335628
Saved in:
7
Event sponsorship and brand loyalty : mediating role of attitude toward sponsored events and sponsoring brand
Nguyen Dinh Toan
- In:
VNU journal of economics and business
2
(
2022
)
2
,
pp. 69-79
Persistent link: https://www.econbiz.de/10013499373
Saved in:
8
Self-
congruity
theory in consumer behavior : a little history
Sirgy, M. Joseph
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
2
,
pp. 197-207
Persistent link: https://www.econbiz.de/10011891456
Saved in:
9
Customers' self-image
congruity
and brand preference : a moderated mediation model of self-brand connection and self-motivation
Li, Yaoqi
;
Zhang, Chun
;
Shelby, Lori
;
Huan, Tzung-cheng
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 798-807
Persistent link: https://www.econbiz.de/10013407535
Saved in:
10
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
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