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~subject:"Brand image"
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Brand image
Produktpiraterie
1,458
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391
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388
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360
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357
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Bian, Xuemei
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3
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3
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3
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2
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2
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2
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2
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2
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2
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Journal of business research : JBR
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4
Marketing letters : a journal of research in marketing
3
Psychology & marketing
3
International marketing review
2
Journal of business ethics : JOBE
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2
Luxury marketing : a challenge for theory and practice
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Asia Pacific journal of marketing and logistics
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Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
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Discussion papers in economics / Center for Economic Analysis, Department of Economics, University of Colorado at Boulder : Working paper
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Handbook of research on new challenges and global outlooks in financial risk management
1
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Jahrbuch der Absatz- und Verbrauchsforschung
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1
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1
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Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices
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ECONIS (ZBW)
94
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51
Effect of hedonic value and consumer knowledge on buying intention for luxury brand counterfeit products
Musnaini, Musnaini
;
Sri Wahyuni Astuti
;
Sukoco, Badri Munir
- In:
International journal of business and globalisation : IJBG
19
(
2017
)
4
,
pp. 497-511
Persistent link: https://www.econbiz.de/10011890792
Saved in:
52
Drawing negative inferences from a positive country-of-origin image : consumers’ use of COI and price levels to assess counterfeit drugs
Majid, Kashef A.
- In:
International marketing review
34
(
2017
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10011674243
Saved in:
53
What leads Saudi Arabian consumers to purchase counterfeit luxury products?
Kassim, Norizan M.
- In:
Journal for global business advancement : JGBA
10
(
2017
)
2
,
pp. 125-139
Persistent link: https://www.econbiz.de/10011718402
Saved in:
54
Ausnutzen oder Beeinträchtigen der Wertschätzung durch Produktnachahmung in Deutschland, England und den Vereinigten Staaten
Bellitto-Grillo, Massimo
-
2017
Persistent link: https://www.econbiz.de/10011656006
Saved in:
55
A typology of brand counterfeiting and imitation based on a semiotic approach
Le Roux, André
;
Bobrie, François
;
Thebault, Marinette
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 349-356
Persistent link: https://www.econbiz.de/10011417739
Saved in:
56
Brand owner approaches to assessing the risk of product counterfeiting
Wilson, Jeremy M.
;
Sullivan, Brandon A.
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 327-344
Persistent link: https://www.econbiz.de/10011477748
Saved in:
57
Consumers' awareness of luxury brand counterfeits and their subsequent responses : when a threat becomes an opportunity for the genuine brand
Baghi, Ilaria
;
Gabrielli, Veronica
;
Grappi, Silvia
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 452-464
Persistent link: https://www.econbiz.de/10011620594
Saved in:
58
New insights into unethical counterfeit consumption
Bian, Xuemei
;
Wang, Kai-Yu
;
Smith, Andrew
;
Yannopoulou, …
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4249-4258
Persistent link: https://www.econbiz.de/10011554137
Saved in:
59
Brand typicality impact on brand imitations evaluation and categorization
Le Roux, André
;
Thebault, Marinette
;
Roy, Yves
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 600-612
Persistent link: https://www.econbiz.de/10011587868
Saved in:
60
Countering counterfeit branding : implications for public-sector marketing
Ahmed, Tanvir
- In:
Journal of nonprofit & public sector marketing
28
(
2016
)
3
,
pp. 273-286
Persistent link: https://www.econbiz.de/10011591285
Saved in:
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