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Brand image
Produktpiraterie
1,457
Product counterfeiting
1,405
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391
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388
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360
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357
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131
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Bian, Xuemei
5
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3
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3
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3
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3
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3
Anurag Singh
2
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2
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2
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2
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2
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2
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2
Fazili, Asif Iqbal
2
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2
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2
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2
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2
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1
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Journal of business research : JBR
11
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10
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5
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4
Marketing letters : a journal of research in marketing
3
Psychology & marketing
3
International marketing review
2
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2
Luxury marketing : a challenge for theory and practice
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Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
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1
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Handbook of research on new challenges and global outlooks in financial risk management
1
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Jahrbuch der Absatz- und Verbrauchsforschung
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1
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1
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1
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1
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1
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Market : review for marketing theory and practice
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Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices
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ECONIS (ZBW)
94
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94
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1
How do moral judgment and saving face interact with positive word-of-mouth regarding counterfeit luxury consumption?
Kim, Changju
;
Kikumori, Mai
;
Kim, Aekyoung
;
Kim, Jungkeun
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
2
,
pp. 253-269
Persistent link: https://www.econbiz.de/10014530031
Saved in:
2
The correlation between honesty-humility and attitude toward counterfeit luxury
Reinhardt, Nina
;
Reinhard, Marc-André
; …
- In:
Italian journal of marketing : ITJM
2023
(
2023
)
4
,
pp. 503-519
Persistent link: https://www.econbiz.de/10014461348
Saved in:
3
Counterfeit brands and Machiavellianism : consequences of counterfeit use for social perception
Razmus, Wiktor
;
Grabner-Kräuter, Sonja
;
Adamczyk, Grzegorz
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460822
Saved in:
4
Counterfeits can benefit original products when people are caught using counterfeits
Wang, Liangyan
;
Wang, Qin
;
Chan, Eugene Y.
;
Keller, L. R.
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 977-988
Persistent link: https://www.econbiz.de/10014519136
Saved in:
5
Case 17: Bisleri : marketing to manage the counterfeit challenge
Roy, Sanjit
;
Gaganpreet Singh
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 233-241)
.
2024
Persistent link: https://www.econbiz.de/10014528185
Saved in:
6
Factors predicting young consumers' purchase intention of non-deceptive counterfeit : evidence from Gulf countries
Al Balushi, Maha Khamis
;
Mirza Mohammad Didarul Alam
; …
- In:
Journal of Islamic marketing
15
(
2024
)
3
,
pp. 819-841
Persistent link: https://www.econbiz.de/10014520490
Saved in:
7
From devil to angel : how being envied for luxury brand social media word of mouth discourages counterfeit purchases
Feng, Wenting
;
Yang, Morgan X.
;
Yu, Irina Y.
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014331856
Saved in:
8
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
9
The risk of embarrassment in buying luxury counterfeits : do face-conscious consumers care?
Jiang, Ling
;
Cui, Annie Peng
;
Shan, Juan
- In:
European journal of marketing
57
(
2023
)
8
,
pp. 1996-2020
Persistent link: https://www.econbiz.de/10014342198
Saved in:
10
Signaling norm salience through perceived peer counterfeit consumption
Khan, Sameeullah
;
Fazili, Asif Iqbal
;
Bashir, Irfan
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 812-827
Persistent link: https://www.econbiz.de/10014315449
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