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~subject:"Brand management"
~subject:"Business network"
~subject:"Lieferantenmanagement"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Konferenzbeitrag"
~type_genre:"Übersichtsarbeit"
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Search: subject:"B-to-B-Marketing"
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Brand management
Business network
Lieferantenmanagement
Theorie
B-to-B-Marketing
486
Business-to-business marketing
486
Supplier relationship management
93
Deutschland
65
Germany
65
Beziehungsmarketing
60
Relationship marketing
60
Marketing management
50
Marketingmanagement
50
Theory
49
Markenführung
45
Bundling strategy
31
E-commerce
31
Electronic Commerce
31
Leistungsbündel
31
Physical distribution
22
Preismanagement
22
Pricing strategy
22
Vertrieb
22
Unternehmensnetzwerk
21
High technology
19
Hochtechnologie
19
Marketing theory
18
Marketingtheorie
18
KMU
17
SME
17
Brand
15
Customer value
15
Innovation
15
Kundenwert
15
Markenartikel
15
Social Web
15
Social web
15
Innovation management
14
Innovationsmanagement
14
Lieferkette
14
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Undetermined
12
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Article
176
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2
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Aufsatz im Buch
Konferenzbeitrag
Übersichtsarbeit
Article in journal
1,222
Aufsatz in Zeitschrift
1,222
Hochschulschrift
221
Thesis
193
Book section
164
Bibliografie enthalten
78
Bibliography included
78
Graue Literatur
73
Non-commercial literature
73
Collection of articles of several authors
58
Sammelwerk
58
Case study
45
Fallstudie
45
Arbeitspapier
29
Working Paper
29
Aufsatzsammlung
26
Lehrbuch
24
Textbook
20
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12
Ratgeber
9
Guidebook
8
Handbook
8
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8
Konferenzschrift
7
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5
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4
Systematic review
4
Festschrift
3
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2
Sammlung
2
Bibliografie
1
Fallstudiensammlung
1
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1
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1
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1
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English
89
German
88
French
1
Author
All
Kleinaltenkamp, Michael
7
Backhaus, Klaus
5
Baumgarth, Carsten
4
Weiber, Rolf
4
Albers, Sönke
3
Binckebanck, Lars
3
Homburg, Christian
3
Johnston, Wesley J.
3
Keller, Kevin Lane
3
Valla, Jean-Paul
3
Bauer, Hans H.
2
Belz, Christian
2
Engelhardt, Werner Hans
2
Honal, Andrea
2
Jensen, Stefanie
2
Naudé, Peter
2
Peters, Linda D.
2
Plinke, Wulff
2
Ratschow, Olaf
2
Rudolph, Bettina
2
Snehota, Ivan
2
Turnbull, Peter W.
2
Wilson, David T.
2
Woodside, Arch G.
2
Abbate, Sandro
1
Abosag, Ibrahim
1
Ahlert, Dieter
1
Ahlert, Martin
1
Aklouf, Youcef
1
Akrout, Houcine
1
Baaken, Thomas
1
Backhaus, Christof
1
Bandyopadhyay, Tridib
1
Barten, Gabriele
1
Bauer, Wolfgang
1
Bayón, Tomás
1
Bergey, Paul K.
1
Beverland, Michael B.
1
Biehn, Niels
1
Biesalski, Alexander
1
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
11
Entwicklungen des Investitionsgütermarketing
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Business-to-business marketing management : strategies, cases and solutions
5
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
4
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Field guide to case study research in business-to-business marketing and purchasing
3
Handbook of business-to-business marketing
3
Innovation in pricing : contemporary theories and best practices
3
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
3
Kompetenztransfer im Investitionsgütermarketing
3
Netzwerkansätze im Business-to-Business-Marketing : Beschaffung, Absatz und Implementierung neuer Technologien
3
New insights on trust in business-to-business relationships : a multi-perspective approach
3
Aufbruch : Ingredient Branding schafft Werte
2
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
2
Handbook of relationship marketing
2
Innovative Markenführung und -implementierung
2
Innovatives Industriegütermarketing
2
Journal of business research : JBR
2
Kommunikation und Krise : wie Entscheider die Wirklichkeit definieren
2
Kontrakte, Geschäftsbeziehungen, Netzwerke - Marketing und neue Institutionenökonomik
2
Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
2
Marketing von Solutions : innovative Ansätze und Best Practices
2
Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
2
Relational and functional integration
2
Technologiemanagement und Technologien für das Management : 55. Wissenschaftliche Jahrestagung des Verbandes der Hochschullehrer für Betriebswirtschaft e. V. an der Universität Stuttgart 1993
2
The Oxford handbook of strategic sales and sales management
2
The economics of interfirm networks
2
Advances in electronic marketing
1
Advances in services marketing
1
Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis
1
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
1
Besondere Vertriebserfolge durch systematische Marktbearbeitung : Tagung Bad Honnef, 13. bis 15. Juni 1996
1
Brand management ; Vol. 4
1
Brand management in emerging markets : theories and practice
1
Business models for strategic innovation : cross-functional perspectives
1
Business relationship management and marketing
1
Business-to-business brand management : theory, research and executive case study exercises
1
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Source
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ECONIS (ZBW)
178
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1
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178
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1
De-commoditization in B2B markets : a communication perspective
Geigenmüller, Anja
;
Kuhn, Elisabeth
- In:
Commodity Marketing : Strategies, Concepts, and Cases
,
(pp. 413-425)
.
2022
Persistent link: https://www.econbiz.de/10013272040
Saved in:
2
Digital, decentralized supply chain and its implication for B2B marketing : a case study from the Indian medical equipment industry
Ray, Subhasis
- In:
Digitalization of decentralized supply chains during …
,
(pp. 46-63)
.
2021
Persistent link: https://www.econbiz.de/10012601440
Saved in:
3
B-to-B sales approaches
Gomez Macfarland, Hector
- In:
International business development : a concise textbook …
,
(pp. 177-195)
.
2021
Persistent link: https://www.econbiz.de/10012606634
Saved in:
4
Business-to-business (industrial) marketing ethics
Brennan, Ross
- In:
The SAGE handbook of marketing ethics
,
(pp. 238-247)
.
2021
Persistent link: https://www.econbiz.de/10012306064
Saved in:
5
Analysis of the role of brand orientation in brand performance in B2B firms
Retno, S. L.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 24-26)
.
2020
Persistent link: https://www.econbiz.de/10012224744
Saved in:
6
Innovating new B2B business through big data : key challenges faced
Rantala, Tuija
;
Palomäki, Katariina
;
Valkokari, Katri
- In:
Managing digital open innovation
,
(pp. 231-253)
.
2020
Persistent link: https://www.econbiz.de/10012250397
Saved in:
7
Business-to-business (B2B) marketing
MacDonald Morah, Ejindu Iwelu
- In:
Contemporary issues in marketing : principles and practice
,
(pp. 280-334)
.
2019
Persistent link: https://www.econbiz.de/10012134058
Saved in:
8
Jinhuobao : a B2B e-commerce platform for FMCG in the new retail era
Zhang, Hua
;
Qian, Wenying
;
Li, Shuyang
- In:
China-focused cases : selected winners of the CEIBS …
,
(pp. 23-40)
.
2019
Persistent link: https://www.econbiz.de/10012003997
Saved in:
9
Trust in buyer-supplier relationships : evidence from advanced, emerging, and developing markets
Akrout, Houcine
- In:
New insights on trust in business-to-business …
,
(pp. 1-5)
.
2019
Persistent link: https://www.econbiz.de/10012405302
Saved in:
10
Enhancing electronic markets for industrial services by trust features
Bauer, Wolfgang
;
Dorn, Jürgen
;
Pryakhin, Ivan
- In:
New insights on trust in business-to-business …
,
(pp. 53-86)
.
2019
Persistent link: https://www.econbiz.de/10012405458
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