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~subject:"Brand management"
~subject:"Computerindustrie"
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Brand management
Computerindustrie
Luftverkehr
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Journal of air transport management
11
Asian journal of management cases
1
Current Issues in Public Utilities and Public Policy : Empirical Studies Focusing on Japan
1
EuroMed journal of management : EMJM
1
International journal of services and operations management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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1
Key drivers of brand trust in a Latin American airline : the impact of Colombia's Avianca customer experience
Ribamar Siqueira, Jose <Jr.>
;
Bendixen, Michael
; …
- In:
Journal of marketing analytics : JMA
11
(
2023
)
2
,
pp. 186-201
Persistent link: https://www.econbiz.de/10014326749
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2
Role of alliance brand awareness on customer's behavioural response and satisfaction : case of "sky team" global airline alliance
Kassir, Ali Mohammad
- In:
EuroMed journal of management : EMJM
6
(
2024
)
1
,
pp. 72-99
Persistent link: https://www.econbiz.de/10014490987
Saved in:
3
The COVID-19 pandemic and repurchase intention in building brand engagement in the airline industry
Shabankareh, Mohammadjavad
;
Hamzavi, Jagangir
; …
- In:
Journal of hospitality and tourism insights
7
(
2024
)
1
,
pp. 626-650
Persistent link: https://www.econbiz.de/10014467565
Saved in:
4
Airline brand awareness and perceived quality effect on the attitudes towards frequent-flyer programs and airline brand choice : moderating effect of frequent-flyer programs
Koech, Alex Kipkorir
;
Buyle, Sven
;
Macário, Rosário
- In:
Journal of air transport management
107
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014322921
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5
Up in the air! : airline passenger's brand experience and its impact on brand satisfaction mediated by brand love
Pabla, Harleen
;
Soch, Harmeen
- In:
Journal of air transport management
107
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014322930
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6
Brand strategy in airline mergers : simulation examples with Delta and Northwest
Yamamoto, Ryohei
- In:
Current Issues in Public Utilities and Public Policy : …
,
(pp. 203-230)
.
2023
Persistent link: https://www.econbiz.de/10013548987
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7
IndiGo Airlines brand crisis : assault on passenger goes viral
Sharma, Ruppal Walia
- In:
Asian journal of management cases
19
(
2022
)
1
,
pp. 54-63
Persistent link: https://www.econbiz.de/10013162510
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8
Factors affecting brand image of airline industry in Nepal
Pokhrel, Priyanka
- In:
Nepalese journal of economics : a publication of …
6
(
2022
)
3
,
pp. 69-81
Persistent link: https://www.econbiz.de/10013449188
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9
COVID-19 and social media communication strategies : a comparative study of the effectiveness of Facebook posts during the lockdown and the "new normal" in the airline industry
Prados-Peña, Ma. Belén
;
Crespo-Almendros, Esmeralda
; …
- In:
Journal of air transport management
103
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013364337
Saved in:
10
Validating a consumer-based service brand equity (CBSBE) model in the airline industry
Sarker, Moniruzzaman
;
Mohd-Any, Amrul Asraf
; …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012433421
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