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~subject:"Brand management"
~subject:"Customer value"
~subject:"Deutschland"
~subject:"Lieferantenmanagement"
~type_genre:"Article in journal"
~type_genre:"Übersichtsarbeit"
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Search: "Customer relationship management"
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Brand management
Customer value
Deutschland
Lieferantenmanagement
Beziehungsmarketing
14,868
Relationship marketing
14,868
Consumer behaviour
6,816
Konsumentenverhalten
6,816
Customer satisfaction
4,216
Kundenzufriedenheit
4,215
Service quality
3,116
Dienstleistungsqualität
3,115
Markenführung
2,018
Brand image
1,598
Markenimage
1,598
Social Web
1,500
Social web
1,500
Supplier relationship management
1,413
Internet marketing
1,125
Online-Marketing
1,125
Customer integration
1,100
Confidence
1,098
Kundenintegration
1,097
Vertrauen
1,097
E-commerce
1,027
Electronic Commerce
1,026
Brand
1,023
Einzelhandel
1,015
Retail trade
1,015
Markenartikel
1,005
Marketing management
992
Marketingmanagement
991
Kundenwert
950
Online retailing
946
Online-Handel
946
Customer service
727
Kundenservice
723
Emotion
686
USA
648
United States
648
Value creation
630
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Online availability
All
Undetermined
2,488
Free
370
Type of publication
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Article
4,360
Book / Working Paper
26
Type of publication (narrower categories)
All
Article in journal
Übersichtsarbeit
Aufsatz in Zeitschrift
4,378
Aufsatz im Buch
1,019
Book section
1,019
Hochschulschrift
819
Thesis
703
Graue Literatur
396
Non-commercial literature
396
Collection of articles of several authors
280
Sammelwerk
280
Aufsatzsammlung
211
Working Paper
199
Arbeitspapier
191
Case study
187
Fallstudie
187
Bibliografie enthalten
105
Bibliography included
105
Handbook
75
Handbuch
75
Konferenzschrift
60
Ratgeber
60
Lehrbuch
59
Guidebook
57
Textbook
52
Conference proceedings
45
Conference paper
36
Konferenzbeitrag
36
Collection of articles written by one author
16
Sammlung
16
Fallstudiensammlung
10
Reprint
10
Amtsdruckschrift
9
Glossar enthalten
9
Glossary included
9
Government document
9
Elektronischer Datenträger
8
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8
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8
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6
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English
4,129
German
257
French
1
Dutch
1
Romanian
1
Author
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Kumar, V.
25
Loureiro, Sandra Maria Correia
23
Svensson, Göran
22
Gil Saura, Irene
18
Hollebeek, Linda D.
17
Khan, Imran
15
Rather, Raouf Ahmad
14
Ahn, Jiseon
13
Homburg, Christian
13
Veloutsou, Cleopatra
13
Casidy, Riza
12
Fetscherin, Marc
12
Verhoef, Peter C.
12
Eggert, Andreas
11
Han, Heesup
11
Huber, Frank
11
Japutra, Arnold
11
Kim, Kyung Hoon
11
King, Ceridwyn
11
Ko, Eunju
11
Kumar, Vikas
11
Rahman, Zillur
11
Naudé, Peter
10
Sarkar, Abhigyan
10
Schwepker, Charles H. <Jr.>
10
Thaichon, Park
10
Vrontis, Demetris
10
Šerić, Maja
10
Bruhn, Manfred
9
Evanschitzky, Heiner
9
Guzman, Francisco
9
Heinonen, Kristina
9
Leckie, Civilai
9
Mostert, Pierre
9
Nyadzayo, Munyaradzi W.
9
Wang, Yonggui
9
Balaji, M. S.
8
Herrmann, Andreas
8
Hyun, Sunghyup Sean
8
Itani, Omar S.
8
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Institution
All
Landesanstalt für Medien Nordrhein-Westfalen
1
Nomos Verlagsgesellschaft
1
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
254
Journal of business research : JBR
254
Journal of retailing and consumer services
141
The journal of business & industrial marketing
118
The journal of product & brand management
101
The journal of brand management : an international journal
89
International journal of hospitality management
65
Journal of strategic marketing
56
Journal of the Academy of Marketing Science
52
Journal of marketing
48
Journal of business-to-business marketing
43
The journal of services marketing
42
Marketing intelligence & planning
39
Cogent business & management
36
The service industries journal
36
Asia Pacific journal of marketing and logistics
35
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
33
European journal of marketing : EJM
31
International journal of contemporary hospitality management
31
International journal of internet marketing and advertising : IJIMA
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Psychology & marketing
29
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
28
Journal of promotion management : innovations in planning and applied research
27
Journal of service management
27
The international journal of bank marketing : IJBM
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Journal of marketing analytics : JMA
24
Business horizons
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
Journal of service research : JSR
23
Journal of travel and tourism marketing
23
Journal of hospitality marketing & management
22
Journal of marketing management : MM
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
21
Jahrbuch der Absatz- und Verbrauchsforschung
21
Service business
21
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
20
Services marketing quarterly
20
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ECONIS (ZBW)
4,386
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1
Netflix's community relationship management : an analysis of its Facebook-USA page
Hendrikx, Alana
;
Castro, Deborah
- In:
Journal of media business studies
19
(
2022
)
2
,
pp. 108-125
Persistent link: https://www.econbiz.de/10013327937
Saved in:
2
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
3
Customizing customization in a 3D printing-enabled hybrid manufacturing supply chain
Li, Wei
;
Sun, Hui
;
Tong, Meng
;
Mustafee, Navonil
;
Koh, Lenny
- In:
International journal of production economics
268
(
2024
),
pp. 1-24
Persistent link: https://www.econbiz.de/10014460568
Saved in:
4
How to generate economic satisfaction in B2B contexts? : the role of value co-creation and relationship quality
Berenguer Contrí, Gloria
;
Gil Saura, Irene
; …
- In:
Journal of industrial and business economics
51
(
2024
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014512487
Saved in:
5
Building SMEs performance through relationship quality : the role of supply chain flexibility
Cyfert, Szymon
;
Szumowski, Witold
;
Glabiszewski, Waldemar
- In:
LogForum : elektroniczne czasopismo naukowe z dziedziny …
20
(
2024
)
1
,
pp. 73-82
Persistent link: https://www.econbiz.de/10014520014
Saved in:
6
The role of services in creating brand loyalty for B2B manufacturers
Raddats, Chris
;
Roper, Stuart
;
Ashman, Rachel
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549097
Saved in:
7
Social media marketing assimilation in B2B firms : an integrative framework of antecedents and consequences
Maduku, Daniel K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 27-42
Persistent link: https://www.econbiz.de/10014555706
Saved in:
8
Understanding B2B customer journeys for complex digital services : the case of cloud computing
Terpoorten, Claas
;
Klein, Jan F.
;
Merfeld, Katrin
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 178-192
Persistent link: https://www.econbiz.de/10014555749
Saved in:
9
Video-based sales interaction in cross-cultural B2B relationships : potential (un)desired consequences
Koponen, Jonna
;
Metsola, Jaakko
;
Salin, Lotta
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 238-251
Persistent link: https://www.econbiz.de/10014555774
Saved in:
10
Augmented and virtual reality in managing B2B customer experiences
Wieland, Désirée A. C.
;
Ivens, Björn Sven
;
Kutschma, …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 193-205
Persistent link: https://www.econbiz.de/10014555788
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