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~subject:"Brand management"
~subject:"Deutschland"
~subject:"Lieferantenmanagement"
~type_genre:"Article in journal"
~type_genre:"Fallstudiensammlung"
~type_genre:"Übersichtsarbeit"
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Search: "Customer relationship management"
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| 6 applied filters
Year of publication
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Subject
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Brand management
Deutschland
Lieferantenmanagement
Beziehungsmarketing
14,884
Relationship marketing
14,884
Consumer behaviour
6,818
Konsumentenverhalten
6,818
Customer satisfaction
4,218
Kundenzufriedenheit
4,217
Service quality
3,118
Dienstleistungsqualität
3,117
Markenführung
2,018
Brand image
1,599
Markenimage
1,599
Social Web
1,500
Social web
1,500
Supplier relationship management
1,415
Internet marketing
1,125
Online-Marketing
1,125
Customer integration
1,100
Confidence
1,099
Vertrauen
1,098
Kundenintegration
1,097
E-commerce
1,027
Electronic Commerce
1,026
Brand
1,024
Einzelhandel
1,015
Retail trade
1,015
Markenartikel
1,006
Marketing management
993
Marketingmanagement
992
Customer value
951
Kundenwert
951
Online retailing
946
Online-Handel
946
Customer service
727
Kundenservice
723
Emotion
686
USA
648
United States
648
Value creation
630
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Online availability
All
Undetermined
2,125
Free
308
Type of publication
All
Article
3,594
Book / Working Paper
31
Type of publication (narrower categories)
All
Article in journal
Fallstudiensammlung
Übersichtsarbeit
Aufsatz in Zeitschrift
3,609
Aufsatz im Buch
891
Book section
891
Hochschulschrift
769
Thesis
663
Graue Literatur
353
Non-commercial literature
353
Collection of articles of several authors
273
Sammelwerk
273
Aufsatzsammlung
207
Case study
176
Fallstudie
176
Working Paper
170
Arbeitspapier
162
Bibliografie enthalten
105
Bibliography included
105
Handbook
75
Handbuch
75
Konferenzschrift
60
Lehrbuch
54
Ratgeber
54
Guidebook
51
Textbook
47
Conference proceedings
45
Conference paper
32
Konferenzbeitrag
32
Collection of articles written by one author
13
Sammlung
13
Reprint
10
Amtsdruckschrift
9
Government document
9
Elektronischer Datenträger
8
Interview
8
Systematic review
7
Dissertation u.a. Prüfungsschriften
6
Festschrift
6
Forschungsbericht
6
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Language
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English
3,384
German
241
French
1
Dutch
1
Romanian
1
Author
All
Loureiro, Sandra Maria Correia
22
Svensson, Göran
22
Gil Saura, Irene
14
Hollebeek, Linda D.
14
Khan, Imran
14
Rather, Raouf Ahmad
13
Veloutsou, Cleopatra
13
Casidy, Riza
12
Fetscherin, Marc
12
Homburg, Christian
12
Han, Heesup
11
Huber, Frank
11
Japutra, Arnold
11
King, Ceridwyn
11
Kumar, Vikas
11
Rahman, Zillur
11
Naudé, Peter
10
Sarkar, Abhigyan
10
Vrontis, Demetris
10
Šerić, Maja
10
Ahn, Jiseon
9
Guzman, Francisco
9
Leckie, Civilai
9
Mostert, Pierre
9
Nyadzayo, Munyaradzi W.
9
Thaichon, Park
9
Bruhn, Manfred
8
Herrmann, Andreas
8
Kaufmann, Hans Rüdiger
8
Ko, Eunju
8
Kunkel, Thilo
8
La Rocca, Antonella
8
Sarkar, Juhi Gahlot
8
Wang, Yonggui
8
Augusto, Mário Gomes
7
Back, Ki-Joon
7
Balaji, M. S.
7
Ekinci, Yuksel
7
Evanschitzky, Heiner
7
Fatma, Mobin
7
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Institution
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Landesanstalt für Medien Nordrhein-Westfalen
1
Nomos Verlagsgesellschaft
1
Schmalenbach-Gesellschaft zur Förderung der Betriebswirtschaftlichen Forschung und Praxis
1
Technologie-Orientierte Besuchs- und Informationsprogramme
1
Technologieorientiertes Besuchs- und Informationsprogramm
1
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
224
Journal of business research : JBR
215
Journal of retailing and consumer services
114
The journal of business & industrial marketing
112
The journal of product & brand management
99
The journal of brand management : an international journal
89
International journal of hospitality management
50
Journal of strategic marketing
44
Journal of business-to-business marketing
41
Journal of marketing
37
Journal of the Academy of Marketing Science
37
Marketing intelligence & planning
35
Asia Pacific journal of marketing and logistics
33
Cogent business & management
31
The journal of services marketing
30
Psychology & marketing
29
European journal of marketing : EJM
28
International journal of internet marketing and advertising : IJIMA
28
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
28
Journal of promotion management : innovations in planning and applied research
25
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
25
International journal of contemporary hospitality management
24
The service industries journal
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
22
Journal of hospitality marketing & management
22
Jahrbuch der Absatz- und Verbrauchsforschung
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
Journal of travel and tourism marketing
20
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
The international journal of bank marketing : IJBM
19
Marketing : ZFP ; journal of research and management
18
Die Bank
17
Journal of marketing analytics : JMA
17
Journal of marketing management : MM
17
Services marketing quarterly
17
Business horizons
16
European journal of marketing
16
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
16
Service business
16
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Source
All
ECONIS (ZBW)
3,625
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1
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1
Netflix's community relationship management : an analysis of its Facebook-USA page
Hendrikx, Alana
;
Castro, Deborah
- In:
Journal of media business studies
19
(
2022
)
2
,
pp. 108-125
Persistent link: https://www.econbiz.de/10013327937
Saved in:
2
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
3
Customizing customization in a 3D printing-enabled hybrid manufacturing supply chain
Li, Wei
;
Sun, Hui
;
Tong, Meng
;
Mustafee, Navonil
;
Koh, Lenny
- In:
International journal of production economics
268
(
2024
),
pp. 1-24
Persistent link: https://www.econbiz.de/10014460568
Saved in:
4
How to generate economic satisfaction in B2B contexts? : the role of value co-creation and relationship quality
Berenguer Contrí, Gloria
;
Gil Saura, Irene
; …
- In:
Journal of industrial and business economics
51
(
2024
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014512487
Saved in:
5
Building SMEs performance through relationship quality : the role of supply chain flexibility
Cyfert, Szymon
;
Szumowski, Witold
;
Glabiszewski, Waldemar
- In:
LogForum : elektroniczne czasopismo naukowe z dziedziny …
20
(
2024
)
1
,
pp. 73-82
Persistent link: https://www.econbiz.de/10014520014
Saved in:
6
The role of services in creating brand loyalty for B2B manufacturers
Raddats, Chris
;
Roper, Stuart
;
Ashman, Rachel
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549097
Saved in:
7
Social media marketing assimilation in B2B firms : an integrative framework of antecedents and consequences
Maduku, Daniel K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 27-42
Persistent link: https://www.econbiz.de/10014555706
Saved in:
8
Understanding B2B customer journeys for complex digital services : the case of cloud computing
Terpoorten, Claas
;
Klein, Jan F.
;
Merfeld, Katrin
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 178-192
Persistent link: https://www.econbiz.de/10014555749
Saved in:
9
Video-based sales interaction in cross-cultural B2B relationships : potential (un)desired consequences
Koponen, Jonna
;
Metsola, Jaakko
;
Salin, Lotta
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 238-251
Persistent link: https://www.econbiz.de/10014555774
Saved in:
10
Augmented and virtual reality in managing B2B customer experiences
Wieland, Désirée A. C.
;
Ivens, Björn Sven
;
Kutschma, …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 193-205
Persistent link: https://www.econbiz.de/10014555788
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