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~subject:"Brand management"
~subject:"Innovation"
~type_genre:"Collection of articles of several authors"
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Search: subject_exact:"Brand personality"
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Brand management
Innovation
Brand image
67
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67
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18
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18
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18
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17
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15
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Albers, Sönke
3
Schmidt, Holger J.
3
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2
Drees, Norbert
2
Meffert, Heribert
2
Abimbola, Temi
1
Ahlert, Dieter
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Springer Fachmedien Wiesbaden
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Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
1
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Uniwersytet Ekonomiczny w Katowicach
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1
European journal of marketing : EJM
1
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1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of retail & distribution management
1
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1
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1
Markenartikel / Sonderheft : das Magazin für Markenführung
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1
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Prace naukowe Uniwersytetu Ekonomicznego we Wrocławiu
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ECONIS (ZBW)
37
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1
Advancing insights on brand management
Popoli, Paolo
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011807137
Saved in:
2
Forum Markenforschung 2018 : Tagungsband der internationalen Konferenz „DERMARKENTAG“
Schmidt, Holger J.
(
ed.
);
Baumgarth, Carsten
(
ed.
)
-
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
-
2020
Persistent link: https://www.econbiz.de/10012151730
Saved in:
3
Konsumpcja jako forma komunikacji społecznej : nowe paradygmaty i konteksty badawcze
Patrzałek, Wanda
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10012004694
Saved in:
4
Special section on: SI : branding in B2B context
2018
Persistent link: https://www.econbiz.de/10012005763
Saved in:
5
Forum Markenforschung 2016 : Tagungsband der internationalen Konferenz "DERMARKENTAG"
Baumgarth, Carsten
(
ed.
);
Schmidt, Holger J.
(
ed.
)
-
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
-
2018
Persistent link: https://www.econbiz.de/10011740033
Saved in:
6
Zjawiska i procesy w globalnej gospodarce
Sporek, Tadeusz
(
ed.
);
Czech, Anna
(
ed.
)
-
Uniwersytet Ekonomiczny w Katowicach
-
2018
Persistent link: https://www.econbiz.de/10011968717
Saved in:
7
Branded : branding in sport business
Lee, Jason W.
(
ed.
)
-
2018
-
Second edition
Persistent link: https://www.econbiz.de/10011672325
Saved in:
8
Brand equity : defining, measuring and managing brand equity
Pappu, Ravi
(
ed.
);
Christodoulides, George
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011778285
Saved in:
9
The technopocene : technology's transformation of people, products and brands
Berthon, Pierre R.
(
ed.
);
Pitt, Leyland F.
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011606992
Saved in:
10
Reputación de universidades
Haldane, John
;
Naval Durán, Concepción
;
Younger, Rupert
; …
-
2015
Persistent link: https://www.econbiz.de/10011479821
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