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~subject:"Brand management"
~subject:"Internet"
~type:"article"
~type_genre:"Amtsdruckschrift"
~type_genre:"Book section"
~type_genre:"Glossary included"
~type_genre:"Sammelwerk"
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Brand management
Internet
Website
364
E-commerce
72
Electronic Commerce
72
Internet marketing
51
Online-Marketing
51
Consumer behaviour
46
Konsumentenverhalten
46
Online retailing
46
Online-Handel
46
Social Web
43
Social web
43
Deutschland
35
Germany
35
Public relations
33
Öffentlichkeitsarbeit
33
Benutzerschnittstelle
21
User interface
21
Bewertung
20
Beziehungsmarketing
20
Evaluation
20
Relationship marketing
20
USA
20
United States
20
Benutzerfreundlichkeit
19
Usability
19
Customer satisfaction
16
Kundenzufriedenheit
16
Corporate Social Responsibility
15
Corporate social responsibility
15
Dienstleistungsqualität
15
Service quality
15
Search engine
14
Suchmaschine
14
Confidence
13
Data Mining
13
Data mining
13
Vertrauen
13
KMU
12
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15
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Amtsdruckschrift
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Glossary included
Sammelwerk
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284
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284
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14
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Germanakos, Panagiotis
2
Lekkas, Zacharias
2
Mourias, Costas
2
Tsianos, Nikos
2
Adeola, Ogechi
1
Aedo, Ignacio
1
Andjonshoaa, Amin
1
Andreopoulou, Zacharoula
1
Ankomah, Paul K.
1
Barros, Pedro
1
Beiler, Markus
1
Benghozi, Pierre-Jean
1
Berge, Stefan
1
Blumauer, Andreas
1
Bocci, Elena
1
Born, Thomas
1
Brewton, Barry
1
Brunninge, Olof
1
Buesching, Arne
1
Bureau, Sylvain
1
Camilleri, Mark Anthony
1
Catherall, Paul
1
Caussanel, Jean
1
Chan, Tom S.
1
Chaney, Isabella
1
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1
Chen, Cheng-hao
1
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1
Crossland, Martin D.
1
Damen, Dennis
1
De Rosa, Annamaria Silvana
1
Dhaoui, Chedia
1
Díaz, Paloma
1
Eger, Michael
1
Frickenschmidt, Sören
1
Goldfarb, Avi
1
Grob, Sandra
1
Grüter, Marcel
1
Hajarian, Mohammad
1
Handy, Femida
1
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5th Workshop on the Economics of Information and Network Industries : August 30 - 31, 2002
2
Contemporary research in e-branding
2
Leitfaden Online-Marketing ; [Bd. 1]
2
Web 2.0 : neue Perspektiven für Marketing und Medien
2
Web technologies for commerce and services online
2
Advanced digital marketing strategies in a data-driven era
1
Branding and sustainable competitive advantage : building virtual presence
1
Bridging the gap between advertising academia and practice
1
Cases in innovative nonprofits : organizations that make a difference
1
Cases on branding strategies and product development : successes and pitfalls
1
Computer-mediated marketing strategies : social media and online brand communities
1
Contemporary research in e-marketing ; 2
1
Crossmedia : wer bleibt auf der Strecke? ; Beiträge aus Wissenschaft und Praxis
1
Cutting edge international research
1
Design Management konkret
1
Economies et sociétés ; 39,4
1
Employer Branding : Arbeitgeber positionieren und präsentieren
1
Handbook of research on global information technology management in the digital economy
1
Handelsforschung
1
I-KNOW '07 : 7th International Conference on Knowledge Management ; [conference proceedings ; as a part of TRIPLE-I 2007 ; Graz, Austria, September 5 - 7, 2007]
1
I-MEDIA '07, I-SEMANTICS '07 : International Conferences on New Media Technology and Semantic Systems ; [conference proceedings ; as part of TRIPLE-I 2007 ; Graz, Austria, September 5 - 7, 2007]
1
I-MEDIA '07, I-SEMANTICS '07 : International Conferences on New Media Technology and Semantic Systems ; conference proceedings ; [as part of TRIPLE-I 2007 ; Graz, Austria, September 5 - 7, 2007]
1
Industrial organization in Canada : empirical evidence and policy challenges
1
Information and communication technologies in tourism 2013 : proceedings of the international conference in Innsbruck, Austria, January 22 - 25, 2013
1
Informationelles Vertrauen für die Informationsgesellschaft
1
Interaktives Internet : Konzeption und Chancen von Web 2.0 ; [19.] Forum Unternehmer und Wissenschaft ; [vom 22. November 2007 an der TU Dresden]
1
Interdisciplinary management research XVI ; 1
1
International business and information technology : interaction and transformation in the global economy
1
Knowledge management : innovation, technology and cultures ; proceedings of the 2007 International Conference on Knowledge Management
1
Knowledge management : social, cultural and theoretical perspectives
1
Luxury marketing : a challenge for theory and practice
1
Mobile Commerce : Gewinnpotenziale einer stillen Revolution ; mit 13 Tabellen
1
New frontiers in hospitality and tourism management in Africa
1
Operational Research Methods in Business, Finance and Economics : Proceedings of the 31st European Conference on Operational Research, Athens, Greece, July 11-14, 2021
1
Organizational identity in practice
1
Phantom ex machina : digital disruption's role in business model transformation
1
Praxishandbuch Investor Relations : das Standardwerk der Finanzkommunikation
1
Staying of top : crucial issues for international business in the 21st century
1
Strategic corporate communication in the digital age
1
The behavioral enterprise
1
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ECONIS (ZBW)
52
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1
Ecotourism as a tool for regional development in the area of prespa national forest park
Koliouska, Christiana
;
Andreopoulou, Zacharoula
; …
- In:
Operational Research Methods in Business, Finance and …
,
(pp. 121-127)
.
2023
Persistent link: https://www.econbiz.de/10014319850
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2
A taxonomy of online marketing methods for corporate communication
Hajarian, Mohammad
;
Camilleri, Mark Anthony
;
Díaz, Paloma
- In:
Strategic corporate communication in the digital age
,
(pp. 235-250)
.
2021
Persistent link: https://www.econbiz.de/10012491724
Saved in:
3
Investigating the dialogic communications potential of the Botswana Trade and Investment Centre website for destination branding
Hinson, Robert
;
Renner, Anne
;
Kosiba, John Paul B.
; …
- In:
New frontiers in hospitality and tourism management in …
,
(pp. 89-106)
.
2021
Persistent link: https://www.econbiz.de/10012612835
Saved in:
4
Do Spanish family SMEs make appropriate use of their organizational websites? : an analysis of family firms' brand promotion and website quality level
Martínez-Alonso, Rubén
;
Martínez-Romero, María J.
; …
- In:
Advanced digital marketing strategies in a data-driven era
,
(pp. 172-191)
.
2021
Persistent link: https://www.econbiz.de/10012621979
Saved in:
5
The role of Internet marketing : a case study on the example of Croatian wood industry
Štefanović, Krešimir
;
Stipić, Igor
;
Kelić, Ivan
-
2020
Persistent link: https://www.econbiz.de/10012601632
Saved in:
6
Communicating through brand websites to create unique brands
Sakashita, Mototaka
- In:
Bridging the gap between advertising academia and practice
,
(pp. 57-64)
.
2017
Persistent link: https://www.econbiz.de/10011539970
Saved in:
7
Digital disruption : a transformation in graduate management online education
Thomas, Dwight Robert
- In:
Phantom ex machina : digital disruption's role in …
,
(pp. 223-233)
.
2017
Persistent link: https://www.econbiz.de/10012163518
Saved in:
8
GiveIndia : Web donations in an emerging philanthropic market
Shier, Micheal L.
;
Handy, Femida
- In:
Cases in innovative nonprofits : organizations that …
,
(pp. 95-104)
.
2015
Persistent link: https://www.econbiz.de/10010503390
Saved in:
9
Branding and new product development : a case of Glemma
Damen, Dennis
;
Wang, Miao
;
Wijnhoven, Tim
- In:
Cases on branding strategies and product development : …
,
(pp. 178-193)
.
2015
Persistent link: https://www.econbiz.de/10010504640
Saved in:
10
What social media marketing content is best to engage consumers? : a content analysis of Facebook brand pages
Dhaoui, Chedia
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 134-156)
.
2015
Persistent link: https://www.econbiz.de/10010481705
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