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~subject:"Brand management"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
~subject:"Online-Handel"
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Search: person:"Forsythe, Sandra"
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Brand management
Konsumentenverhalten
Markenimage
Online-Handel
Consumer behaviour
20
Online retailing
10
USA
6
United States
6
Innovation adoption
5
Innovationsakzeptanz
5
Clothing
4
E-commerce
4
Electronic Commerce
4
Bekleidung
3
Brand image
3
Electronic commerce
3
Internet shopping
3
Markenführung
3
Product information
3
Produktinformation
3
Beziehungsmarketing
2
China
2
Experience
2
Relationship marketing
2
Age group
1
Altersgruppe
1
Brand
1
Brand extension
1
Brand extensions
1
Brand strength
1
Brands
1
Cause-Related Marketing
1
Cause-related marketing
1
Confidence
1
Consumer goods industry
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Cross-cultural
1
Cross-cultural management
1
Customer satisfaction
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Article
15
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15
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15
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English
15
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Forsythe, Sandra
15
Kim, Jiyeon
5
Kwon, Wi-suk
4
Liu, Chuanlan
4
Chattaraman, Veena
2
Aghekyan-Simonian, Mariné
1
Black, William C.
1
Dai, Bo
1
Goh, Yi Sheng
1
Harben, Beth
1
Myers, Beth
1
Shim, Soo In
1
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International journal of retail & distribution management
2
Journal of electronic commerce research : JECR
2
Journal of retailing and consumer services
2
The international review of retail, distribution and consumer research
2
The journal of brand management : an international journal
2
European journal of marketing : EJM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of internet commerce
1
Psychology & marketing
1
The journal of product & brand management
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ECONIS (ZBW)
15
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1
Impact of online flow on brand experience and loyalty
Shim, Soo In
;
Forsythe, Sandra
;
Kwon, Wi-suk
- In:
Journal of electronic commerce research : JECR
16
(
2015
)
1
,
pp. 56-71
Persistent link: https://www.econbiz.de/10010526393
Saved in:
2
The impact of online shopping experience on risk perceptions and online purchase intentions : does product category matter?
Dai, Bo
;
Forsythe, Sandra
;
Kwon, Wi-suk
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
1
,
pp. 13-24
Persistent link: https://www.econbiz.de/10010348269
Saved in:
3
Brand and category design consistency in brand extensions
Goh, Yi Sheng
;
Chattaraman, Veena
;
Forsythe, Sandra
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 272-285
Persistent link: https://www.econbiz.de/10009788467
Saved in:
4
Creating successful cause-brand alliances : the role of cause involvement, perceived brand motivations and cause-brand alliance attitude
Myers, Beth
;
Kwon, Wi-suk
;
Forsythe, Sandra
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 205-217
Persistent link: https://www.econbiz.de/10009703667
Saved in:
5
The role of product brand image and online store image on perceived risks and online purchase intentions for apparel
Aghekyan-Simonian, Mariné
;
Forsythe, Sandra
;
Kwon, Wi-suk
- In:
Journal of retailing and consumer services
19
(
2012
)
3
,
pp. 325-331
Persistent link: https://www.econbiz.de/10009541305
Saved in:
6
Beyond adoption : sustaining online shopping
Liu, Chuanlan
;
Forsythe, Sandra
;
Black, William C.
- In:
The international review of retail, distribution and …
21
(
2011
)
1
,
pp. 71-93
Persistent link: https://www.econbiz.de/10008909092
Saved in:
7
Examining drivers of online purchase intensity : moderating role of adoption duration in sustaining post-adoption online shopping
Liu, Chuanlan
;
Forsythe, Sandra
- In:
Journal of retailing and consumer services
18
(
2011
)
1
,
pp. 101-109
Persistent link: https://www.econbiz.de/10008839768
Saved in:
8
Cause-brand alliances : less familiar brands with familiar causes
Harben, Beth
;
Forsythe, Sandra
- In:
The journal of brand management : an international journal
19
(
2011/12
)
2
,
pp. 132-142
Persistent link: https://www.econbiz.de/10009380883
Saved in:
9
Sustaining online shopping : moderating role of online shopping motives
Liu, Chuanlan
;
Forsythe, Sandra
- In:
Journal of internet commerce
9
(
2010
)
2
,
pp. 83-103
Persistent link: https://www.econbiz.de/10008653787
Saved in:
10
Post-adoption online shopping continuance
Liu, Chuanlan
;
Forsythe, Sandra
- In:
International journal of retail & distribution management
38
(
2010
)
2/3
,
pp. 97-114
Persistent link: https://www.econbiz.de/10003964415
Saved in:
1
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