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~subject:"Brand management"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
~type_genre:"Bibliography included"
~type_genre:"Konferenzschrift"
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Brand management
Konsumentenverhalten
Relationship marketing
Marketingtheorie
150
Marketing theory
146
Marketing
78
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72
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42
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Freie Universität Berlin / Institut für Marketing
1
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Warwick Business School
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1
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1
Winter Educators' Conference <1996, Hilton Head Island, SC>
1
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
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Marketing theory and applications
7
The journal of business & industrial marketing
2
Approaches to semiotics
1
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
1
Europäische Hochschulschriften / 5
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft: Forschungsberichte aus der Grazer Management-Werkstatt
1
Konsum und Verhalten
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Schriften zum Marketing
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Schriftenreihe der Wissenschaftlichen Hochschule für Unternehmensführung Koblenz / Forschung
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Wissenschaftliche Schriften im Wissenschaftlichen Verlag Dr. Schulz-Kirchner : Reihe 2, Betriebswirtschaftliche Beiträge
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ECONIS (ZBW)
27
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Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021
AMA Summer Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880695
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2
Leveraging new technologies to create value ; AMA Summer Educators' Conference 2014 ; AMA educators proceedings volume 25 ; San Francisco, California, 1 - 3 August 2014
Hamilton, Rebecca W.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011288446
Saved in:
3
Innovating and collaborating in a global marketplace : AMA Summer Educators' Conference 2013 : AMA educators proceedings volume 24 : Boston, Massachussetts, USA, 9 - 11 August 2013
Slotegraaf, Rebecca
(
ed.
);
Griffith, David
(
ed.
)
-
Summer Educators' Conference <2013, Boston, Mass.>
-
2014
Persistent link: https://www.econbiz.de/10010360300
Saved in:
4
Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
Hunter, Gary K.
(
contributor
); …
-
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
-
2014
Persistent link: https://www.econbiz.de/10010404712
Saved in:
5
Customer value management : some reflections and future trends : [73. Sitzung vom 16. März 2011 in Düsseldorf]
Verhoef, Peter C.
-
2012
Persistent link: https://www.econbiz.de/10009533687
Saved in:
6
9th American Marketing Association Relationship Marketing Conference ; Pt. 2
Betts-Outland, Harriette
(
contributor
)
-
International Conference on Relationship Marketing <9, …
-
2012
Persistent link: https://www.econbiz.de/10009665593
Saved in:
7
9th American Marketing Association Relationship Marketing Conference
Betts-Outland, Harriette
(
contributor
)
-
International Conference on Relationship Marketing <9, …
-
2012
Persistent link: https://www.econbiz.de/10009665629
Saved in:
8
Diskussionsbeiträge zur Forschungstagung Marketing : 02.10.01 - 05.10.01 in der Europäische Akademie Berlin
Kuß, Alfred
(
contributor
)
-
Forschungstagung Marketing <2001, Berlin>
-
2001
Persistent link: https://www.econbiz.de/10001641463
Saved in:
9
Marketing & Konsum : Theorie und Praxis von der Industrialisierung bis ins 21. Jahrhundert
Hansen, Ursula
;
Bode, Matthias
-
1999
Persistent link: https://www.econbiz.de/10000677514
Saved in:
10
Marketing and competition in the information age : proceedings of the 28th EMAC conference, May 11 - 14, 1999, Humboldt University Berlin
Hildebrandt, Lutz
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001530954
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