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~subject:"Brand management"
~subject:"Konsumentenverhalten"
~subject:"Werbung"
~type_genre:"Collection of articles written by one author"
~type_genre:"Interview"
~type_genre:"Reprint"
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Brand management
Konsumentenverhalten
Werbung
Markenführung
144
Consumer behaviour
58
Brand
38
Markenartikel
38
Markenimage
38
Brand image
36
Marketingmanagement
17
Marketing management
16
USA
15
United States
15
Corporate reputation
11
Firmenimage
11
Beziehungsmarketing
10
Brand extension
10
Deutschland
10
Germany
10
Markentransfer
10
Relationship marketing
10
Corporate culture
7
International marketing
7
Internationales Marketing
7
Marketing
7
Unternehmenskultur
7
Großbritannien
5
Strategisches Management
5
United Kingdom
5
Welt
5
World
5
Automotive industry
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Kfz-Industrie
4
Markenpolitik
4
Product management
4
Produktmanagement
4
Strategic management
4
Advertising effects
3
Advertising planning
3
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Online availability
All
Free
4
Undetermined
2
Type of publication
All
Article
123
Book / Working Paper
21
Type of publication (narrower categories)
All
Collection of articles written by one author
Interview
Reprint
Article in journal
10,116
Aufsatz in Zeitschrift
10,116
Aufsatz im Buch
2,373
Book section
2,373
Hochschulschrift
643
Graue Literatur
488
Non-commercial literature
488
Thesis
470
Case study
438
Fallstudie
438
Collection of articles of several authors
380
Sammelwerk
380
Working Paper
300
Arbeitspapier
299
Aufsatzsammlung
258
Conference paper
121
Konferenzbeitrag
121
Ratgeber
84
Konferenzschrift
83
Lehrbuch
82
Guidebook
80
Textbook
69
Conference proceedings
53
Handbook
37
Handbuch
37
Bibliografie enthalten
32
Bibliography included
32
Fallstudiensammlung
13
Sammlung
13
Systematic review
12
Übersichtsarbeit
12
Bibliografie
9
Glossar enthalten
9
Glossary included
9
Mehrbändiges Werk
9
Multi-volume publication
9
Festschrift
7
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Language
All
English
128
German
16
Author
All
Keller, Kevin Lane
8
Dall'Olmo Riley, Francesca
5
Ehrenberg, Andrew S. C.
4
Park, C. Whan
4
Schmitt, Bernd
4
De Chernatony, Leslie
3
McCarthy, Michael S.
3
Aaker, David A.
2
Einwiller, Sabine
2
Elliott, Richard
2
Farr, Andy
2
Fournier, Susan
2
Hatch, Mary Jo
2
Holbrook, Morris B.
2
Jaworski, Bernard J.
2
Kent, Muhtar
2
MacInnis, Deborah J.
2
Milberg, Sandra J.
2
Reddy, Srinivas K.
2
Schultz, Majken
2
Aaker, Jennifer
1
Abou Aish, Ehab M.
1
Ackermann, Marion
1
Agarwal, Manoj Kumar
1
Alden, Dana
1
Alford, Bruce L.
1
Alpert, Frank
1
Appau, Samuelson
1
Arruda, William
1
Azoulay, Audrey
1
Bali, Vinita
1
Ballouli, Khalid
1
Barnard, Neil
1
Batra, Rajeev
1
Baumgarth, Carsten
1
Berry, Leonard L.
1
Berthon, Pierre R.
1
Bhat, Sobodh
1
Biel, Alexander L.
1
Bird, M.
1
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Institution
All
Verlag Dr. Kovač
1
Published in...
All
Corporate brand and corporate reputation
13
Brand management ; Vol. 2
12
Brand management ; Vol. 3
12
Brand management ; Vol. 1
10
The evolution of brands : from signals of quality to storehouses of trust
10
Brand management ; Vol. 4
9
Measuring and managing brands
9
International marketing ; Vol. 2
6
Harvard-Business-Manager : das Wissen der Besten
5
Marketing-mix strategies - product strategy and promotion strategy
5
SAGE library in marketing
4
Cross-cultural and critical perspectives on brands
3
Akzente
2
Critical perspectives on business and management
2
Erfolg in Zeiten des Wandels : BMW im Gespräch 2005/2006 ; Kernkompetenz, Innovation, Produktion, Kultur, Image, Verkaufen
2
Evolving and emerging issues in marketing strategy
2
GfK marketing intelligence review : Marketingforschung für die Praxis
2
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
2
Strategie und Technik des Automobilmarketing
2
Business horizons
1
Case studies and conversations
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Exzellentes Controlling, exzellente Unternehmensleistung : best practice und Trends im Controlling ; [... Beiträge des 25. Stuttgarter Controller-Forums (SCF) 2011 ...]
1
Geografiska regionstudier
1
Global-local consumption
1
Harvard business review : HBR
1
International journal of entrepreneurial venturing
1
Journal of Islamic marketing : JIMA
1
Konzepte, Erkenntnisse und Perspektiven zur Marke im Kulturbereich
1
Legends in consumer behavior
1
Marketing brands in Africa : perspectives on the evolution of branding in an emerging market
1
Marketing nach Maß : von der Vielfalt profitieren
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Michael Porter ; Vol. 1
1
Nonprofit marketing : sectoral applications
1
PhD thesis / School of Economics and Management, University of Aarhus
1
Relational and functional integration
1
Schriftenreihe zum Business Development
1
Springer-Gabler Research
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
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Source
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ECONIS (ZBW)
144
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1
The influence of brand experiences onto brand preference, brand meaning and haptic product evaluation : essays in experimental marketing research
Stach, Jens
-
2019
Persistent link: https://www.econbiz.de/10012105022
Saved in:
2
Branding start-ups in Africa : a conversation with Sydney Scott Sam
Sam, Sydney Scott
(
interviewee
); …
- In:
Marketing brands in Africa : perspectives on the …
,
(pp. 39-51)
.
2021
Persistent link: https://www.econbiz.de/10012651437
Saved in:
3
Mut leitet Wandel ein
Coombe, Cary
(
interviewee
)
- In:
Harvard-Business-Manager : das Wissen der Besten
42
(
2020
),
pp. 37
Persistent link: https://www.econbiz.de/10012152592
Saved in:
4
Revitalizing brands and brand portfolios : essays on brand and brand portfolio management strategies
Depecik, Barış Erman
-
2016
Persistent link: https://www.econbiz.de/10011641309
Saved in:
5
Property
brand
management
: applying causal analysis to develop a strategic management tool for office property brands
Pfrang, Dominique C.
-
2015
Persistent link: https://www.econbiz.de/10011344753
Saved in:
6
Managing brands in the digital era
Gräve, Jan-Frederik
-
2019
Persistent link: https://www.econbiz.de/10012103146
Saved in:
7
The interdependence between business development and
brand
management
Thaler, Verena
-
2018
Persistent link: https://www.econbiz.de/10011764253
Saved in:
8
Branding in a digital world : discussion based on an interview with Paul Geddes CEO of Direct Line Group
Geddes, Paul
(
interviewee
);
Hughes, Tim
(
interviewer
); …
- In:
The marketing review
18
(
2018
)
1
,
pp. 41-53
Persistent link: https://www.econbiz.de/10011892851
Saved in:
9
Verwirrte Kunden
Diamantopoulos, Adamantios
(
interviewee
); …
- In:
Harvard-Business-Manager : das Wissen der Besten
40
(
2018
)
5
,
pp. 16-17
Persistent link: https://www.econbiz.de/10011940130
Saved in:
10
Selected essays on corporate reputation and social media : collection of empirical evidence
Kick, Markus
-
2015
Persistent link: https://www.econbiz.de/10010493101
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