//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand management"
~subject:"Lieferkette"
~type_genre:"Article in journal"
~type_genre:"Case study"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Sales-promotion"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Lieferkette
Sales promotion
1,184
Verkaufsförderung
1,181
Consumer behaviour
625
Konsumentenverhalten
625
Preismanagement
236
Pricing strategy
236
Einzelhandel
195
Retail trade
195
Advertising effects
122
Werbewirkung
122
Marketing management
111
Marketingmanagement
110
USA
103
United States
103
Theorie
101
Theory
101
Online retailing
100
Online-Handel
100
Advertising
93
Beziehungsmarketing
91
Relationship marketing
91
Werbung
91
Markenführung
89
Internet marketing
86
Online-Marketing
86
Rabatt
84
Rebate
83
Ladengestaltung
62
Store design
62
Low-cost strategy
61
Niedrigpreisstrategie
61
Kundenbindungsprogramm
59
Loyalty program
59
Selling
57
Verkauf
56
Salespeople
54
Verkaufspersonal
54
E-commerce
52
Electronic Commerce
52
more ...
less ...
Online availability
All
Undetermined
57
Free
9
Type of publication
All
Article
122
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
Case study
Aufsatz in Zeitschrift
123
Aufsatz im Buch
20
Book section
20
Graue Literatur
6
Non-commercial literature
6
Arbeitspapier
4
Fallstudie
4
Working Paper
4
Bibliografie
2
Collection of articles of several authors
2
Conference paper
2
Einführung
2
Hochschulschrift
2
Konferenzbeitrag
2
Lehrbuch
2
Sammelwerk
2
Textbook
2
Thesis
2
Amtsdruckschrift
1
Government document
1
more ...
less ...
Language
All
English
124
German
1
Author
All
Arora, Neeraj
3
Chirra, Sricharan
3
Kumar, Dinesh
3
Abril Barrie, Carmen
2
Avdulaj, Jonida
2
Chen, Pingping
2
Chen, Youhua
2
Henderson, Ty
2
Loureiro, Sandra Maria Correia
2
Ramanathan, Usha
2
Zhao, Ruiqing
2
Abolghasemi, Mahdi
1
Aggarwal, Praveen
1
Agheshlouei, Hamed
1
Ahmad, Bilal
1
Akbar, Muhammad Imad Ud Din
1
Akhmetshin, E. M.
1
Aloysius, John A.
1
Anand, Manoj
1
Anderson, Thomas M.
1
Aribarg, Anocha
1
Arruda, William
1
Asif, Mirza Huzaifa
1
Aurier, Philippe
1
Aydas, Osman
1
Azevedo, António
1
Badrinarayanan, Vishag
1
Baets, Shari de
1
Bagchi, Rajesh
1
Bai, Peijie
1
Behe, Bridget K.
1
Bharadwaj, Sundar G.
1
Bhattacharya, Sonali
1
Block, Martin P.
1
Bratina, Danijel
1
Briesch, Richard A.
1
Capizzani, Mario
1
Chaudhuri, Kripasindhu
1
Chen, Bintong
1
Chen, Chien-Wei
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
8
International journal of production economics
7
Journal of business research : JBR
6
Journal of promotion management : JPM
6
Journal of marketing research : JMR
5
Journal of promotion management : innovations in planning and applied research
5
European journal of operational research : EJOR
4
International journal of production research
3
Journal of retailing
3
Omega : the international journal of management science
3
The international review of retail, distribution and consumer research
3
California management review
2
International journal of retail & distribution management
2
Inventi impact: retailing & consumer services
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of modelling in management
2
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
2
Marketing letters : a journal of research in marketing
2
The journal of consumer marketing
2
Australasian marketing journal
1
Business and Economic Research : BER
1
European journal of marketing : EJM
1
European research studies
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Global business review
1
Global journal of business management : GJBM
1
International journal of advertising : the review of marketing communications
1
International journal of business innovation and research : IJBIR
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of emerging markets
1
International journal of information systems and supply chain management : JISSCM ; an official publication of the Information Resources Management Association
1
International journal of intelligent enterprise
1
International journal of logistics systems and management
1
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
1
International journal of organizational analysis
1
International journal of physical distribution & logistics management : IJPD & LM
1
International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS)
1
Journal of agricultural & food industrial organization
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
125
Showing
1
-
10
of
125
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Price promotions as a threat to brands
Inderst, Roman
;
Obradovits, Martin
- In:
Journal of economics & management strategy : JEMS
33
(
2024
)
1
,
pp. 53-77
Persistent link: https://www.econbiz.de/10014442408
Saved in:
2
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
3
An investigation into marketing activities role on the purchase of private label brands : a systematic review of trends in literature
Ndlovu, Sbonelo Gift
;
Heeralal, Shalen
-
2022
Persistent link: https://www.econbiz.de/10012887823
Saved in:
4
Impacts of platform coupons and power structure on an e-commerce supply chain
Wan, Nana
- In:
Managerial and decision economics : MDE ; the …
45
(
2024
)
1
,
pp. 283-299
Persistent link: https://www.econbiz.de/10014443269
Saved in:
5
Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons
Zhang, Yue
;
Hu, Xiaojian
;
Yao, Gang
;
Xu, Liangcheng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014462174
Saved in:
6
An inventory model of e-marketplace with a promotional program
Hasan, Md Rakibul
;
Daryanto, Yosef
;
Triki, Chefi
; …
- In:
Journal of modelling in management
19
(
2024
)
3
,
pp. 787-808
Persistent link: https://www.econbiz.de/10014512892
Saved in:
7
Influence of ethically-minded consumer behavior, digital citizenship, and retailers' green positioning on the effectiveness of store flyer sales promotions (paper vs. digital)
Costa, Ana Sofia
;
Azevedo, António
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10014513569
Saved in:
8
Manufacturer's channel strategy in live streaming e-commerce supply chain
Ma, Rong
;
Yang, Tianjian
- In:
Managerial and decision economics : MDE ; the …
45
(
2024
)
4
,
pp. 2087-2107
Persistent link: https://www.econbiz.de/10014537202
Saved in:
9
Linking emotional brand attachment and
sales
promotion
to post-purchase cognitive dissonance : the mediating role of impulse buying behavior
Akbar, Muhammad Imad Ud Din
;
Ahmad, Bilal
;
Asif, Mirza …
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
11
,
pp. 367-379
Persistent link: https://www.econbiz.de/10012671695
Saved in:
10
Promotion and place advertising combination on positive word of mouth private label product mediated by consumer satisfaction
Siswati, Endang
-
2021
Persistent link: https://www.econbiz.de/10012594020
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->