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~subject:"Brand management"
~subject:"Pricing strategy"
~type_genre:"Bibliografie"
~type_genre:"Conference paper"
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Brand management
Pricing strategy
Brand
63
Markenartikel
63
Markenführung
53
Consumer behaviour
40
Konsumentenverhalten
40
Brand image
27
Markenimage
27
Handelsmarke
19
Store brand
19
Einzelhandel
11
Retail trade
11
Beziehungsmarketing
7
Marketing management
7
Marketingmanagement
7
Relationship marketing
7
Advertising effects
6
Private label
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Werbewirkung
6
Brand attitude
5
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5
Advertising
4
Brand loyalty
4
Communication
4
Distribution channel
4
Food retailing
4
Food trade
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Lebensmitteleinzelhandel
4
Lebensmittelhandel
4
Marketing
4
Online retailing
4
Online-Handel
4
Preismanagement
4
Private labels
4
Social Web
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392
Book section
392
Graue Literatur
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Non-commercial literature
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Arbeitspapier
108
Working Paper
108
Hochschulschrift
103
Thesis
80
Collection of articles of several authors
69
Sammelwerk
69
Konferenzbeitrag
49
Aufsatzsammlung
42
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22
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Choi, Seung-chan
2
Hackley, Christopher E.
2
Karray, Salma
2
Abratt, Russell
1
Ahmad, Alaeddin Mohammad Khalaf
1
Alaminos, David
1
Argila-Irurita, Ana María
1
Ariciu, Adrian Laurentiu
1
Arsena, Ashley
1
Avramova, Yana R.
1
Aydın, Hatice
1
Belaid, Samy
1
Bernritter, Stefan F.
1
Bertolini, Alessandra
1
Bidmon, Sonja
1
Bodapati, Anand
1
Boyle, Peter J.
1
Bradlow, Eric T.
1
Brumă, Ion Sebastian
1
Brüggemann, Philipp
1
Carslake, Isabelle
1
Colamatteo, Annarita
1
Dash, Satya Bhushan
1
Deighton, John
1
Dens, Nathalie
1
Derqui, Belén
1
Diallo, Mbaye Fall
1
Dinu Vasiliu, Codrin <PhD>
1
D’Arco, Mario
1
Fayol-Song, Lingfang
1
Fehri, Dorsaf
1
Feri, Alessandro
1
Fonferek, Katharina-Maria
1
Forcheh, Ntonghanwah
1
Fornari, Daniele
1
Fornari, Edoardo
1
Fudurić, Morana
1
Ghezzi, Alessandro Iuffmann
1
Grandi, Sebastiano
1
Guillén-Pujadas, Miguel
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
7
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
6
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of business research : JBR
3
Journal of retailing and consumer services
2
The journal of brand management : an international journal
2
The journal of consumer marketing
2
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
1
Agrarian economy and rural development : realities and perspectives for Romania : 7th edition of the International Symposium
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
1
Ethics, social responsibility and sustainability in marketing
1
IEIS 2021 : Proceedings of 8th International Conference on Industrial Economics System and Industrial Security Engineering
1
International journal of quality and service sciences
1
International journal of retail & distribution management
1
International studies of management and organization
1
Journal of marketing management : MM
1
Marketing letters : a journal of research in marketing
1
Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
1
New business and regulatory strategies in the postal sector
1
Proceedings of the 5th International Conference on Economic Management and Green Development
1
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
1
Scientific Annals of Economics and Business
1
The globalisation of Chinese business : implications for multinational investors
1
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ECONIS (ZBW)
54
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1
The marketing agency role in delineating and communicating brand purpose
Feri, Alessandro
;
Ind, Nicholas
;
Tjandra, Nathalia C.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 80-87)
.
2024
Persistent link: https://www.econbiz.de/10014501105
Saved in:
2
Green marketing and brand perception : unveiling the consumer perspective
Sujanska, Lucia
;
Nadanyiova, Margareta
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 951-962)
.
2024
Persistent link: https://www.econbiz.de/10014575122
Saved in:
3
What are the main levers to convert occasional and non-buyers into regular buyers of private-label brands?
Belaid, Samy
;
Karoui, Sedki
;
Lacoeuilhe, Jérôme
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 13-22)
.
2023
Persistent link: https://www.econbiz.de/10014289820
Saved in:
4
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
Saved in:
5
Brand attitude and frugality as a lifestyle : evidence from coffee shop customers
Villavicencio, María
;
Schlesinger, Walesska
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 83-88)
.
2023
Persistent link: https://www.econbiz.de/10014289842
Saved in:
6
Sustainable brands and retail : a bibliometric analysis
Vizuete-Luciano, Emili
;
Guillén-Pujadas, Miguel
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 100-115)
.
2023
Persistent link: https://www.econbiz.de/10014289846
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7
Shift in national brand and private label shares with households commencing online grocery shopping
Brüggemann, Philipp
;
Schultz, Carsten D.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 119-129)
.
2023
Persistent link: https://www.econbiz.de/10014289847
Saved in:
8
The impact of brand personality on female purchasing behavior in the cosmetic industry in jordan
Zakzouk, Fida Amin
;
Ahmad, Alaeddin Mohammad Khalaf
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 71-88)
.
2023
Persistent link: https://www.econbiz.de/10013541889
Saved in:
9
Research on the influence of new energy vehicles industry eco-business model on brand competitiveness
Mao, Qianyu
;
Wang, Ruiyang
;
Li, Zhen
- In:
IEIS 2021 : Proceedings of 8th International Conference …
,
(pp. 24-36)
.
2022
Persistent link: https://www.econbiz.de/10013366619
Saved in:
10
National brand's incentive to offer premium private labels
Choi, Seung-chan
;
Turut, Ozge
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 49-56)
.
2022
Persistent link: https://www.econbiz.de/10013281224
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