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~subject:"Brand management"
~type_genre:"Collection of articles of several authors"
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Search: subject_exact:"Brand personality"
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Brand management
Brand image
67
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67
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35
Consumer behaviour
18
Deutschland
18
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18
Germany
17
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15
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8
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35
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Collection of articles of several authors
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5,211
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397
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397
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127
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19
German
18
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3
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Albers, Sönke
3
Schmidt, Holger J.
3
Baumgarth, Carsten
2
Drees, Norbert
2
Meffert, Heribert
2
Abimbola, Temi
1
Ahlert, Dieter
1
Ahluwalia, Rohini
1
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1
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1
Berthon, Pierre R.
1
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1
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1
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1
Ezrachi, Ariel
1
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1
Haken, Niels N. von
1
Haldane, John
1
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1
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1
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1
Kalka, Jochen
1
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1
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1
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1
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1
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1
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1
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1
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1
Mora, Juan Manuel
1
Naval Durán, Concepción
1
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1
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1
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1
Pitt, Leyland F.
1
Popoli, Paolo
1
Pérez Díaz, Víctor
1
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1
Röhrig, Stefan
1
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Springer Fachmedien Wiesbaden
3
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
1
Marketing zwischen Theorie und Praxis e.V. / Alumni
1
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Research
3
Erfurter Hefte zum angewandten Marketing
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2
The journal of product & brand management
2
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2
Bilanz / KMU
1
European journal of marketing : EJM
1
Evolaris
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of retail & distribution management
1
MTP-Alumni-Edition
1
Markenartikel / Sonderheft : das Magazin für Markenführung
1
Marketing and consumer psychology series
1
Marketing intelligence & planning
1
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
1
Prace naukowe Uniwersytetu Ekonomicznego we Wrocławiu
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
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ECONIS (ZBW)
35
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1
Advancing insights on brand management
Popoli, Paolo
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011807137
Saved in:
2
Forum Markenforschung 2018 : Tagungsband der internationalen Konferenz „DERMARKENTAG“
Schmidt, Holger J.
(
ed.
);
Baumgarth, Carsten
(
ed.
)
-
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
-
2020
Persistent link: https://www.econbiz.de/10012151730
Saved in:
3
Konsumpcja jako forma komunikacji społecznej : nowe paradygmaty i konteksty badawcze
Patrzałek, Wanda
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10012004694
Saved in:
4
Special section on: SI : branding in B2B context
2018
Persistent link: https://www.econbiz.de/10012005763
Saved in:
5
Forum Markenforschung 2016 : Tagungsband der internationalen Konferenz "DERMARKENTAG"
Baumgarth, Carsten
(
ed.
);
Schmidt, Holger J.
(
ed.
)
-
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
-
2018
Persistent link: https://www.econbiz.de/10011740033
Saved in:
6
Branded : branding in sport business
Lee, Jason W.
(
ed.
)
-
2018
-
Second edition
Persistent link: https://www.econbiz.de/10011672325
Saved in:
7
Brand equity : defining, measuring and managing brand equity
Pappu, Ravi
(
ed.
);
Christodoulides, George
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011778285
Saved in:
8
The technopocene : technology's transformation of people, products and brands
Berthon, Pierre R.
(
ed.
);
Pitt, Leyland F.
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011606992
Saved in:
9
Reputación de universidades
Haldane, John
;
Naval Durán, Concepción
;
Younger, Rupert
; …
-
2015
Persistent link: https://www.econbiz.de/10011479821
Saved in:
10
Special issue: Development and management of brands in China
2015
Persistent link: https://www.econbiz.de/10011349966
Saved in:
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