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~subject:"Brand management"
~type_genre:"Fallstudie"
~type_genre:"Konferenzschrift"
~type_genre:"Ratgeber"
~type_genre:"Übersichtsarbeit"
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Search: "Customer relationship management"
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Brand management
Beziehungsmarketing
787
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787
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234
Kundenmanagement
154
Marketing
103
Marketingmanagement
97
Marketing management
93
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89
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89
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58
Lieferantenmanagement
57
Supplier relationship management
57
Social Web
55
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55
Beziehungsmanagement
54
Kundenorientierung
52
Internet marketing
51
Unternehmen
49
Customer satisfaction
48
Kundenzufriedenheit
48
Erfolgsfaktor
47
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46
Consumer behaviour
44
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44
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44
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44
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40
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38
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37
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36
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36
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36
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35
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34
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34
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34
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2
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1
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1
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1
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1
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1
Handbook of research on effective marketing in contemporary globalism
1
Harvard business review on emerging markets
1
Journal of marketing theory and practice
1
Journal of strategic marketing
1
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
1
Marketing intelligence & planning
1
Marktorientierte Unternehmensführung
1
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1
Simplify your business
1
Social Branding : Strategien - Praxisbeispiele - Perspektiven
1
Social Media und Brand Community Marketing : Grundlagen, Strategien und Erfolgskonzepte aus der Praxis
1
The IUP journal of brand management : IJBRM
1
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ECONIS (ZBW)
34
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1
Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
ed.
)
-
AMA Winter Academic Conference <2020, San Diego, Calif.>
;
…
-
2020
Persistent link: https://www.econbiz.de/10012486210
Saved in:
2
Multiple touchpoints in brand communication
Bigné Alcañiz, J. Enrique
(
ed.
);
Rosengren, Sara
(
ed.
)
-
ICORIA <17., 2018, Valencia>
-
2019
Persistent link: https://www.econbiz.de/10011950106
Saved in:
3
Collaborative brand attacks in social media : exploring the antecedents, characteristics, and consequences of a new form of brand crises
Rauschnabel, Philipp A.
;
Kammerlander, Nadine
;
Ivens, …
- In:
Journal of marketing theory and practice
24
(
2016
)
4
,
pp. 381-410
Persistent link: https://www.econbiz.de/10011600557
Saved in:
4
Customer
Relationship
Management
der BMW Group : Backbone des integrierten Marketing
Armbrecht, Wolfgang
;
Braekler, Michael
;
Wortmann, Ulrike
- In:
Best practice der Markenführung
,
(pp. 303-332)
.
2009
Persistent link: https://www.econbiz.de/10003770998
Saved in:
5
Likeable social media : how to delight your customers, create an irresistible brand, and be amazing on facebook, twitter, linkedin, instagram, pinterest, and more
Kerpen, Dave
;
Rosenbluth, Mallorie
;
Riedinger, Meg
-
2015
-
Revised and expanded second edition
Persistent link: https://www.econbiz.de/10010510849
Saved in:
6
Unselling : the new customer experience
Stratten, Scott
;
Kramer, Alison
-
2014
Persistent link: https://www.econbiz.de/10010430057
Saved in:
7
Louis Vuitton : using digital presence for brand repositioning and CRM
Ahujy, Vandana
- In:
Handbook of research on effective marketing in …
,
(pp. 315-324)
.
2014
Persistent link: https://www.econbiz.de/10010403471
Saved in:
8
Brand Community Management : Offline- versus Online-Instrumente und deren Erfolgswirkungen
Stockburger-Sauer, Nicola E.
;
Toma, Boris
;
Kienzle, Kerstin
- In:
Social Media und Brand Community Marketing : …
,
(pp. 89-114)
.
2013
Persistent link: https://www.econbiz.de/10009700360
Saved in:
9
A strategic supply chain approach : consortium marketing in the Italian leatherwear industry
Guercini, Simone
;
Woodside, Arch G.
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 700-716
Persistent link: https://www.econbiz.de/10009671115
Saved in:
10
"Telekom hilft" : Kundenservice im Social Web ist mehr als das neue Marketing
Bock, Andreas H.
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 253-262)
.
2012
Persistent link: https://www.econbiz.de/10009553520
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